Fifty Acres, Author at Fifty Acres - Page 8 of 8

Why webinars hold the answers to your content conundrums

Particularly for not-for-profits and for-good companies, webinars are a fantastic way to inform an audience about your work and show off your expertise in your industry, with minimal overhead costs, planning and resources.

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NSW state election: the rocking chair

After a big year of electoral success, Labor arguably faces their toughest challenge yet, the NSW election.

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What the superannuation tax increase means for NFPs

Recent superannuation changes is good news for not for profit organisations. It means we are finally approaching a government who will likely listen to our plight.

Now is the time to reintroduce yourself to government

Unlike the government before them, this Government is keen to hear from not-for-profit organisations and for good businesses, learn about the problems they are facing, and find a solution that your organisation can present.

Newsjacking – what is it and why does it work?

Whilst many believe that the only time to communicate with the media is when they get in touch, proactive media through newsjacking is one of Fifty Acres favourite strategies.

PR trends for NFPs in 2023

By reflecting on 2022’s emerging trends and best practices, we can look to 2023, and begin crafting communications strategies with purpose. The communications landscape is constantly changing. This year, we’ve seen the COVID-19 pandemic’s continued impact on news and media outlets, the rise and fall of some of the biggest players in social media, and […]

The role of strategic communication in driving trust for NFPs

Trust underpins the public’s connection with not for profits (NFPs) and charities. A strong, trusting relationship encourages funding and community support, increasing the organisation’s potential impact in its chosen area, and the role of strategic communications and public relations in driving trust for NFPs should not be understated.

Budget under cloud of review

Treasurer Jim Chalmers has been preparing the nation in recent weeks for a ‘bread and butter’ October budget, one that fulfils some of their election commitments, unpicks waste and meets some of the Coalition’s obligations at Labor’s choosing. In recent days, the Government has found itself re-evaluating their sums to offer much-needed relief for flood victims.

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Playing it right: Entering the podcast game as a not-for-profit

In 2022, podcasts have become a staple in communications professionals’ toolboxes. Not-for-profits can leverage them – without having to start their own series.

Creating your winning government engagement strategy

With a wealth of experience in government relations, founder and CEO of Fifty Acres Jo Scard shares her key ingredients for a winning government engagement strategy.

What does the 2021 Census data mean for your NFP?

It’s been five long years in the waiting, but the results of the ABS Census are finally here. While there’s still a way to go before full insights into the data are known, we’re already seeing some crucial takeouts that not-for-profit organisations should consider when building their strategy.