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Strategy + Passion = Impact For Good
We’re an award-winning for-good communications and engagement agency for a reason. We really care about what we do, and we do really extraordinary things. Fifty Acres has a proven reputation delivering intelligent communications and engagement strategies, integrated campaigns and creative. Our team are the best you’ll find: passionate experts with a track record of results. Want to do great things? Get in touch.
Our Work, Trends Reports, Podcasts, News, and more.
Got a moment? See some of the extraordinary things we’ve done, or brush up with our latest trend report.
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News
26.8.21
Back to basics: Simple communications in a confusing climate
As a fallout of the pandemic, we’ve watched on as local, state, and federal governments wrestle with the consequences of inconsistent messaging. Most recently, the vaccination ad campaign was met with backlash, while the government’s communication methods for the vaccine rollout have been criticised as confusing, complex and ever-changing. Not to mention the overcomplication of NSW Health […]
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News
27.7.21
The future is female…and remote: How virtual workplaces are rewriting the narrative
COVID-19 gave Lex La Sala the confidence to move into a remote role despite the stigma around working-from-home. Now, she says, we’re in an environment where virtual workplaces are not only the norm but provide grounds for women to thrive. In early 2020, when Australia saw its worst economic recession since the Great Depression, it […]
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News
30.6.21
Beyond saying that you care: Why activism needs to extend further than your LinkedIn logo
Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who says you should only align with causes you’re passionate about. This month, rainbow flags and words of allyship have dominated our social […]
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News
31.5.21
We’re hiring! Communications Account Coordinator (Aboriginal & Torres Strait Islander)
Supporting not-for-profit and Aboriginal and Torres Strait Islander organisations Work from home position Identified Aboriginal and / or Torres Strait Islander Role If you’re a news buff with a passion for social and political cause campaigns, then you’ve found the right place. Fifty Acres is an award-winning virtual communications and government engagement agency that […]
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News
25.5.21
Personal communications in the digital economy – is it possible?
It’s undeniable that COVID-19 has changed the way we approach public relations and government engagement – so how do we navigate these spaces in a digital-first world? Fifty Acres Founder + CEO Jo Scard weighs in with some expert tips. From business meetings to social events, the onset of the pandemic saw our entire lives […]
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News
26.4.21
Government engagement in the post-pandemic era
Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers and stakeholders, and embrace change, for-good. Just shy of five months into 2021, despite a few cluster scares, restrictions are easing and Australia is slowly bouncing back from the uncertainties served by 2020. […]
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News
26.3.21
Why purpose-driven brands need to show up in the spaces that matter
In light of the recent protests in Australia – physical and virtual – Jo Scard identifies why brands need to join the conversation and, more importantly, how. People have been taking to the streets to march and protest for social justice for centuries. Some protests have gained so much momentum that they have changed the […]
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News
25.3.21
Fifty Acres takes a stand against fossil fuels
Fifty Acres is proud to be a member of Comms Declare, an independent environmental group fighting for a climate-friendly future by harnessing the power of communications, marketing, media and advertising. Comms Declare has recently celebrated its first anniversary as an organisation with over 300 members, including 66 organisations. The volunteer-led group encourages businesses and individuals […]
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News
03.2.21
Eddie McGuire’s racism report response: How not to act in a crisis
In the wake of a damning report exposing systemic racism in the Collingwood Football Club, president Eddie McGuire is showing leaders exactly what not to do in times of reputational crisis. In an article published on SmartCompany, our PR agency Founder and CEO, Jo Scard, weighs in on McGuire’s response and offers up some effective […]
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Looking for collaborators who deliver?
Drop Jo a line – whether brushing shoulders with the powersuits at Parliament House or down on the farm, she’s always up for a chat.