New year… same values!
Our team of experts — Jo, Tam, Noah, Hannah, and Kristie — share the themes they are embracing in 2024 to guide Fifty Acres’ approach to impactful communications and engagement.
Jo – CEO & Founder
OUT: Being prescriptive, telling clients what they need to do
IN: Listening to clients and empowering them to tell their own stories
“Clients often are the subject matter experts in their sector or field. Amplify that story and expertise, value-add to their stories rather than fitting them into a box.”
Tammy – Managing Director
OUT: Token gesture initiatives with no heart
IN: Purpose with authenticity
“Authenticity is in! For organisations wanting to delve into the world of purpose and impact, it must come from a real place. It must meet your organisational objectives whilst giving back to your customers and community.”
Noah – Engagement Manager
OUT: Wide-net government engagement practices
IN: Honing your messages and interests to key ministers and backbenchers that will champion your message
“Ministers and backbenchers are not interested in another edm or mass mail. Figure out why that politician matters to your organisation, and your interests. Or why your organisation matters to them and articulate that.”
Hannah – Senior Account Executive
OUT: Impersonal and overly polished content
IN: Showcasing human-led storytelling
“Audiences are well and truly over seeing formal, uptight content across an organisation’s paid, owned and earned media channels. Community-led storytelling is vital for impact-driven organisations to build trust and resonance with audiences — essential for true connection and engagement that cuts through busy media landscapes.”
Kristie – Senior Account Coordinator
OUT: Exclusive focus on major players or traditional media outlets
IN: Recognising the potential of niche and dedicated media platforms
Shift your attention away from solely prioritising major media outlets. Leverage the opportunities of smaller publications and emerging platforms such as podcasts and radio. These alternative mediums can have a significant impact by helping you achieve a wider reach and engage with dedicated audiences, ultimately strengthening the impact of your message.
Need a hand with strategic communications planning, media outreach, government engagement, or crisis management? That’s where Fifty Acres comes in.
We are an integrated, award-winning agency, helping not for profits and purpose organisations tell their stories. We like doing good work for great organisations.
Get in touch today at fiftyacres.com.au or info@fiftyacres.com.
