Our story

From her fifty acre property in rural NSW, Jo Scard, a highly respected political adviser and award-winning journalist, founded Fifty Acres in 2010.

Her passion for social change and impact has been the driving force behind the agency, which has grown to represent organisations throughout Australia and Asia, especially those seeking to amplify their voice, build trust, and create lasting change.

Our clients

We’re proud to have worked with some of Australia’s most well-known and impactful companies and organisations across a wide range of sectors including:

  • Flow logo
  • blueVisions logo
  • Popcar logo
  • Geocon logo
  • Cogito logo
  • ANZ logo
  • Camp Quality logo
  • Canngea logo
  • Bank of Queensland logo
  • Radford College logo
  • Diversity Council Australia logo
  • McGrath Foundation logo
  • Lakeba logo
  • Volvo Group Australia logo
  • Supercurious logo
  • Girl Guides Australia logo

Our recent awards

PRCA APAC NGO & Charity Award – Winner
2024
Mumbrella CommsCon: Best New PR Talent – Finalist
2023
PRCA APAC NGO & Charity Award and Young Communicator Award – Highly Commended
2023
B&T’s Women In Media Power List – Jo Scard
2022
B&T’s Women In Media Awards: Glass Ceiling and Rising Star – Finalists
2022
B&T’s Women In Media Awards: Public Relations, Social Change Maker, Glass Ceiling and Rising Star – Finalists
2021
Mumbrella PR Leader of the Year + Best New PR Talent of the Year – Finalists
2021
Mumbrella PR Leader of the Year + Small Agency of the Year – Finalists
2020
B&T’s Women In Media Social Change Maker + PR Awards – Nominee
2019
Mumbrella CommsCon Award: PR Leader of the Year – Highly Commended
2019