We’re Fifty Acres – an award-winning communications and engagement agency. Our team of passionate strategists and creatives believe in doing great work, for good.
Fifty Acres was established in 2010 by Chief Executive Jo Scard. We work with purpose-driven companies and social enterprises, NGOs and not-for-profits, industry associations, local councils, government departments and national organisations providing end-to-end communications and engagement services.
Why work with Fifty Acres?
- We’re sector experts
We specialise in communications and engagement for purpose-driven businesses and not-for-profits which means we understand their value-proposition, how they work, their unique operating environments and their challenges.
- We’re strategic thinkers
Our experience in media, communications, government and advocacy means we can provide tailored strategic insights that align with your company or organisation’s needs.
- We’re storytellers and communicators
With extensive experience as journalists, we know what companies and organisations need to do to communicate effectively with their stakeholders and audiences. With strong media networks, we can find newsworthy hooks in any narrative and always ensure that we’re applying a human lens.
- We care about your work
Like the clients we work with, Fifty Acres is in the business of undertaking positive work that contributes to the world we all live in.
As the Founder and CEO, Jo leads our team at Fifty Acres and is involved with all projects. She offers 20 years’ experience in communications and a wealth of knowledge in public relations and project management.
Standing as one of Australia’s most highly sought-after strategic advisors, Jo has a proven reputation in the field across corporate and political advisory and journalism.
A trained lawyer and respected former journalist in the UK and Australia, Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax, and previously acted as a senior adviser in the Rudd and Gillard governments as well as the British Labour Party. Jo recently completed her Masters in Creative Writing, and is also a founding board member of the global Public Relations & Communications Association APAC Chapter.
Jo started Fifty Acres in 2010 because she wanted to create an agency motivated by strong values and work in the for-purpose sectors, in addition to supporting flexible work. Since then, Fifty Acres has grown into one of Australia’s leading completely remote, full-service communications agencies.
A leader in the for-purpose and social impact sector, Jo runs regular webinars for not-for-profit and community-based organisations, and is available to speak at public events.
Outside of work, you can find Jo walking her Bernadoodle, Lafayette, on her fifty-acre property.
With a genuine love for what she does, Tammy is passionate about tapping into the minds of target audiences and creating strategies that work. She has spent her career building skills in media liaison, community consultation and government relations.
Qualified with an MBA and a Bachelor of Mass Communication, learning has formed the foundation of her career, and Tammy continues to build her knowledge of the industry on a regular basis to ensure strategic plans and campaigns are relevant.
Tammy has instigated and led many projects within public relations and communications, with significant experience in producing major publications, delivering community events and penning impactful speeches.
Outside of work, you will find Tammy spending time with her family, catching a documentary or movie or consumer browsing.
Madi Holloway is a communications professional with a Bachelor of Communications (public relations) from Deakin University.
With a PR agency background, Madi has worked with clients across various sectors from tech to healthcare, gaining a wealth of experience across media relations, social media management, events, influencer engagement, and reputation management.
Madi is a strategic thinker and loves driving campaign ideation. She enjoys being involved with projects from end to end, from initial planning stages through to measuring campaign success. Motivated by social change, Madi truly cares about the work she does and is passionate about meaningful purpose-driven work.
Outside of work, you’ll find Madi spending time with family and friends, enjoying the outdoors and pointing out every dog she passes along the way.
As a firm believer in the power of words, Hannah is passionate about crafting purpose-driven communication and creative strategy for organisations with a cause.
With complementary experience in digital marketing, copywriting and social media management, Hannah brings a digital native’s outlook on all things public relations and strategic communications to the Fifty Acres team.
As a graduate of both BBusiness Management and BCommunications from the University of Queensland, Hannah is an emerging practitioner determined to empower our clients to achieve their missions.
Outside of work, you’ll find Hannah at her favourite beach on the Gold Coast, reading a good novel or searching for the perfect oat cappuccino.
As a self-identified news junkie, Noah is driven by strategy; he looks to figure out what is making the government of the day tick, and learn what their ambition, drive, and guiding beliefs are.
He has an appreciation for the complex nature of communicating with politicians, and takes that quest headfirst to help for-purpose organisations find solutions for their unique government engagement needs.
After first starting at the agency as part of the administrative team, Noah’s passion and knack for government engagement were quickly recognised as an asset to Fifty Acres’ clients. With a background in History, International Relations and IT, Noah brings a broad wealth of problem solving and communication experience to the Fifty Acres team.
A Bachelor of Arts graduate from the University of Wollongong, Noah is well poised to advise clients on how they can articulate their vision and reach their goals and objectives. Studying history showed him the importance of storytelling, and highlighted how effective communication and storytelling forms identity and culture. It also taught him how you need to dig deep and understand the motivations behind government.
Outside of work, you’ll find Noah reading up on history, spending time with his loved ones, or preparing for his next game of Dungeons and Dragons.
Originally from Melbourne, Amelia has relocated to Canberra to study a Bachelor of Psychology (Honours) at the Australian National University, equipping her with the relevant skills of critical thinking and analytics in addition to effective communication and interpersonal skills. She has a keen interest in evolving psychological research and how it can be harnessed as a tool in many workplaces, providing practical solutions and streamlining processes.
Within the tight-knit team, Amelia enjoys observing and learning about the processes and systems used in professional workplaces. Passionate and motivated by assisting those who are disadvantaged in some way, Amelia has great satisfaction from assisting clients achieve their PR, communication and government engagement goals.
Outside of work, you’ll find Amelia spending time with her friends and exploring the natural wonders that Canberra has to offer.
As research and projects lead, Megg is responsible for helping with research, project management and the daily operations and running of Fifty Acres.
Currently studying international relations, Megg brings a unique perspective to the Fifty Acres team, combining her research and analysis skills with out-of-the-box thinking to drive administration support to the next level.
With a passion for social justice and empowerment, Megg enjoys working collaboratively within the close-knit team to achieve the goals of our clients.
Outside of work, Megg enjoys an early morning gym session, exploring new brunch spots and local markets with friends, and listening to music – some of her faves include Harry Styles, Florence & The Machine and U2.
Riya is currently studying at the Australian National University, completing her Bachelor of Laws and a Bachelor of Arts, specialising in international Relations, Middle Eastern Studies, and Linguistics. In particular, she is interested in how language can influence people and how politics impacts ordinary Australians.
Working as part of the Fifty Acres team has allowed Riya to build her skills in strategic communications, government engagement, and administrative duties. Her degree is equipping her with attention to detail and research skills, and means she brings a unique viewpoint to her work. She loves improving the reach and resources of for-good organisations and not-for-profits.
Outside of work, you’ll find Riya exploring the ACT’s green spaces, reading a new book, or walking her dog Pippi.