Jo Scard

Founder + Chief Executive Officer

As the Founder and CEO, Jo leads our team at Fifty Acres and is involved with all projects. She offers 20 years’ experience in communications and a wealth of knowledge in public relations and project management.
Standing as one of Australia’s most highly sought-after strategic advisors, Jo has a proven reputation in the field across corporate and political advisory and journalism.

A respected former journalist in the UK and Australia, Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax, and previously acted as a senior adviser in the Rudd and Gillard governments as well as the British Labour Party. Jo is a trained lawyer and is also a member of the NSW Council of the Public Relations Institute of Australia and acts as a board member for Fitted for Work and Hockey ACT.

Jo started Fifty Acres in 2010 because she wanted to create an agency motivated by strong values and work in the for-purpose sectors, in addition to supporting flexible work. Since then, Fifty Acres has grown into one of Australia’s leading completely remote, full-service communications agencies.

A leader in the for-purpose and social impact sector, Jo runs regular webinars for not-for-profit and community-based organisations, and is available to speak at public events.

Outside of work, you can find Jo baking banana bread, walking her dogs or dreaming up an ending for her final creative writing piece for her Master’s degree at the University of Hull.

Tammy Wayne-Elliot

Managing Director

With a genuine love for what she does, Tammy is passionate about tapping into the minds of target audiences and creating strategies that work. She has spent her career building skills in media liaison, community consultation and government relations.

Qualified with an MBA and a Bachelor of Mass Communication, learning has formed the foundation of her career, and Tammy continues to build her knowledge of the industry on a regular basis to ensure strategic plans and campaigns are relevant.

Tammy has instigated and led many projects within public relations and communications, with significant experience in producing major publications, delivering community events and penning impactful speeches.

Outside of work, you will find Tammy spending time with her family, catching a documentary or movie or consumer browsing.

Dasha Romanowski

Account Director

Creative and naturally innovative, Dasha is a communications professional based in Melbourne. She brings a wealth of project management knowledge and expertise to our team at Fifty Acres and wears multiple hats.

With a diverse background in journalism, copywriting and digital marketing, she’s well-versed in creating and implementing effective communications strategies that resonate with their audiences.

Dasha has previously worked as a communications adviser and content producer, and has a breadth of experience in brand storytelling, social media management and campaign planning. She’s a freelance contributor for a number of music and culture publications and has a Bachelor of Arts in English from the University of Adelaide.

Passionate about environmentalism and social change, Dasha loves using communications as a way to engage audiences, build meaningful stakeholder relationships and make a positive impact. With a special interest in animal rights, she spends her free time volunteering with animal rescue and advocacy organisations.

Outside of work, you’ll find Dasha doting on her four cats and two dogs, checking out some live music or hunting down the perfect vegan doughnut.

Ethan Wales

Executive Assistant

As Executive Assistant to the CEO, Ethan works closely with Jo and the rest of the team to ensure the agency runs smoothly on a day-to-day basis. With a rich history in customer service and team management, Ethan brings a wealth of skills in communication, information technology and project management to the Fifty Acres team. He values professionalism and organisation and strives to make each client, stakeholder and team interaction as valuable and efficient as possible.

Above all else, Ethan loves talking to and meeting new people, and works to bring joy to as many people around him as he can.

When he’s not at work, you’ll find Ethan sitting by a window reading a comic book or enjoying some delicious new foods.

Madi Holloway

Account Manager

Madi Holloway is a communications professional with a Bachelor of Communications (public relations) from Deakin University.

With a PR agency background, Madi has worked with clients across various sectors from tech to healthcare, gaining a wealth of experience across media relations, social media management, events, influencer engagement, and reputation management.

Madi is a strategic thinker and loves driving campaign ideation. She enjoys being involved with projects from end to end, from initial planning stages through to measuring campaign success. Motivated by social change, Madi truly cares about the work she does and is passionate about meaningful purpose-driven work.

Outside of work, you’ll find Madi spending time with family and friends, enjoying the outdoors and pointing out every dog she passes along the way.