Jo Scard

Founder + Chief Executive Officer

As the Founder and CEO, Jo leads our team at Fifty Acres and is involved with all projects. She offers 20 years’ experience in communications and a wealth of knowledge in public relations and project management.

Standing as one of Australia’s most highly sought-after strategic advisors, Jo has a proven reputation in the field across corporate and political advisory and journalism.

A trained lawyer and respected former journalist in the UK and Australia, Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax, and previously acted as a senior adviser in the Rudd and Gillard governments as well as the British Labour Party. Jo recently completed her Masters in Creative Writing, and is also a founding board member of the global Public Relations & Communications Association APAC Chapter.

Jo started Fifty Acres in 2010 because she wanted to create an agency motivated by strong values and work in the for-purpose sectors, in addition to supporting flexible work. Since then, Fifty Acres has grown into one of Australia’s leading completely remote, full-service communications agencies.

A leader in the for-purpose and social impact sector, Jo runs regular webinars for not-for-profit and community-based organisations, and is available to speak at public events.

Outside of work, you can find Jo walking her Bernadoodle, Lafayette, on her fifty-acre property.

Tammy Wayne-Elliot

Managing Director

With a genuine love for what she does, Tammy is passionate about tapping into the minds of target audiences and creating strategies that work. She has spent her career building skills in media liaison, community consultation and government relations.

Qualified with an MBA and a Bachelor of Mass Communication, learning has formed the foundation of her career, and Tammy continues to build her knowledge of the industry on a regular basis to ensure strategic plans and campaigns are relevant.

Tammy has instigated and led many projects within public relations and communications, with significant experience in producing major publications, delivering community events and penning impactful speeches.

Outside of work, you will find Tammy spending time with her family, catching a documentary or movie or consumer browsing.

Hannah Janetzki

Senior Account Executive

As a firm believer in the power of words, Hannah is passionate about crafting purpose-driven communication and creative strategy for organisations with a cause. 

With complementary experience in digital marketing, copywriting and social media management, Hannah brings a digital native’s outlook on all things public relations and strategic communications to the Fifty Acres team. 

As a graduate of both BBusiness Management and BCommunications from the University of Queensland, Hannah is an emerging practitioner determined to empower our clients to achieve their missions. 

Outside of work, you’ll find Hannah at her favourite beach on the Gold Coast, reading a good novel or searching for the perfect oat cappuccino.

Kristie Lin

Senior Account Executive

A strong believer in a brand’s influential power to convey impactful social messages, Kristie is driven by a passion for contributing to projects that create genuine impacts in communities.

With a Bachelor of Social Sciences from the National University of Singapore, Kristie combines agency and in-house experiences, having worked across diverse accounts spanning tech, finance, pharma, consumer goods, and government sectors.

Her expertise lies in fostering connections through media relations, managing social media accounts, and crafting strategic communication plans for clients, catering to both internal and external communications.

Outside of work, you’ll find her cozied up, indulging in her favorite Netflix shows like Big Bang Theory and Suits.

Amelia Norbury

Research + Projects Lead

Originally from Melbourne, Amelia has relocated to Canberra to study a Bachelor of Psychology (Honours) at the Australian National University, equipping her with the relevant skills of critical thinking and analytics in addition to effective communication and interpersonal skills. She has a keen interest in evolving psychological research and how it can be harnessed as a tool in many workplaces, providing practical solutions and streamlining processes.

Within the tight-knit team, Amelia enjoys observing and learning about the processes and systems used in professional workplaces. Passionate and motivated by assisting those who are disadvantaged in some way, Amelia has great satisfaction from assisting clients achieve their PR, communication and government engagement goals.

Outside of work, you’ll find Amelia spending time with her friends and exploring the natural wonders that Canberra has to offer.

Riya Fordyce

Research + Projects Lead

Riya is currently studying at the Australian National University, completing her Bachelor of Laws and a Bachelor of Arts, specialising in international Relations, Middle Eastern Studies, and Linguistics. In particular, she is interested in how language can influence people and how politics impacts ordinary Australians.

Working as part of the Fifty Acres team has allowed Riya to build her skills in strategic communications, government engagement, and administrative duties. Her degree is equipping her with attention to detail and research skills, and means she brings a unique viewpoint to her work. She loves improving the reach and resources of for-good organisations and not-for-profits.

Outside of work, you’ll find Riya exploring the ACT’s green spaces, reading a new book, or walking her dog Pippi.

Rob Churchill

Account Coordinator

Rob has long been passionate about various social issues, including welfare and environmental protection, and sees Fifty Acres as the perfect place to make a real difference for those in need.

Having graduated from UTS with a Bachelor of Public Communication, Rob knew that it was his time to make a move into the world of marketing. With a background in customer service and management, he believes that creating meaningful connections with customers and clients is of utmost importance to any project. Using his skills in writing and customer relations, Rob aims to bring a creative angle to all of Fifty Acre’s future projects.

When he’s not working, you can probably find Rob playing cricket or walking his scruffy dog around the Blue Mountains of Western Sydney.