How to turn one piece of content into dozens of audience touchpoints

Organisations invest significant time and resources into creating content. Whether it’s a webinar, conference presentation, podcast, panel discussion or thought leadership interview, these activities are often designed to educate audiences, showcase expertise and build credibility.   Yet many of these valuable assets have a surprisingly short lifespan. Once the event is over or the webinar […]

The scoop on political conferences: Why they matter for government engagement

Political party conferences rarely make the priority list for organisations planning their government engagement. Yet these events can provide valuable insight into where policy is heading, which issues are gaining momentum and where there may be opportunities to build support before decisions reach Parliament.   The Labor party has had a lot of conferences going […]

Reputation risk is moving faster than most organisations can respond

For a long time, reputation management followed a fairly predictable rhythm. An issue would emerge, the organisation would gather the facts, consult internally, prepare a response and communicate with the people who needed to hear it. There was usually enough time to understand what was happening before deciding what to say. However, that rhythm no […]

Building support across the political spectrum

With One Nation’s big rise in popularity, associations are considering what the landscape will look like should they win? ; Parliament consists of a wide range of representatives representing different parties.  Whilst One Nation may have differing priorities, it does not mean they will not have a listening ear. Your organisation can often gain support […]

Supporting you with impactful stakeholder engagement

Effective strategies, policies and advocacy campaigns are built on a deep understanding of the people they affect. Our team of experts have extensive experience in stakeholder engagement, community consultation, and facilitating dialogues, helping organisations engage stakeholders in ways that build trust and create a stronger foundation for decision-making.  We are also informed and working towards […]

How can you use communication to change perceptions

Communication has the power to shape how people think, feel, and respond. Whether influencing public opinion, building trust, or challenging stigma, strategic communication can shift perceptions for good –  to inform, connect, and inspire action. Here are several communication tools that can effectively influence perception and public conversation:   Opinion pieces (op-ed) Op eds provide […]

What’s leading to the rise of One Nation?

Even if you’re someone that’s not politically engaged, over the past few months it’s inevitable that you’ve heard about the rise of Pauline Hanson’s One Nation Party, and the subsequent fall of the Liberal Party.  Hanson herself has been an infamous Australian figure for decades but the potential of her party becoming a looming threat […]

Engaging during the Victorian State Election: a practical guide

With the Victorian state election coming up, it will be one of those moments where political attention is unusually high, particularly after a decade long Labor hold, and decisions are currently still being shaped. For organisations trying to influence policy, effective government engagement requires strategy about how, when, and with whom you engage. Who actually […]

Should stakeholder events and conferences form part of your arsenal

Whilst the word ‘conference’ conjures up images of thousands of delegates at large venues, with a program running over many days, (as is the case for Women Deliver), there are so many formats stakeholder events can take, which may better suit your organisation’s objectives, Below we have included five good reasons to host a stakeholder […]

How Employee Social Media Profiles Impact Professionalism

Your online presence has a greater impact on your organisation than you may think. Employee social media activity is often associated with an organisation’s brand. Whether you are the CEO, Senior Manager, or adviser, your LinkedIn profile specifically can impact your organisation’s brand.   A lack of attention to your social media presence can lead to […]