About

We are fifty acres
As Australia’s leading communications and engagement agency, we are more than communicators; we are catalysts for change. We embrace audacity and champion new thinking, pushing the boundaries of traditional communications to cut through the noise, foster connection and inspire real action.

our story
From her fifty acre property in rural NSW, Jo Scard, a highly respected political adviser and award-winning journalist, founded Fifty Acres in 2010.
Her passion for social change and impact has been the driving force behind the agency, which has grown to represent organisations throughout Australia and Asia, especially those seeking to amplify their voice, build trust, and create lasting change.

Team
Fifty Acres is a team of strategists, communicators and advocacy specialists united by a simple belief: the right story, told to the right people, changes things.
Led by founder Jo Scard, the team brings together deep experience across strategic communications, government relations, advocacy, media and stakeholder engagement. Headquartered in Australia and working with clients around the world, Fifty Acres combines an international perspective with local insight to help organisations navigate complexity, build influence and get things changed.
Recent Awards
B&T’s Women In Media Power List
PRCA APAC NGO & Charity Award
B&T’s Women In Media Power List
Mumbrella CommsCon: Best New PR Talent
PRCA APAC NGO & Charity Award and Young Communicator Award
B&T’s Women In Media Power List
B&T’s Women In Media Awards: Glass Ceiling and Rising Star
B&T’s Women In Media Power List
Mumbrella PR Leader of the Year + Best New PR Talent of the Year
B&T’s Women In Media Awards: Public Relations, Social Change Maker, Glass Ceiling and Rising Star
Mumbrella PR Leader of the Year + Small Agency of the Year
Mumbrella CommsCon Award: PR Leader of the Year
B&T’s Women In Media Social Change Maker + PR Awards































