About

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We are fifty acres

As Australia’s leading communications and engagement agency, we are more than communicators; we are catalysts for change. We embrace audacity and champion new thinking, pushing the boundaries of traditional communications to cut through the noise, foster connection and inspire real action.

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our story

From her fifty acre property in rural NSW, Jo Scard, a highly respected political adviser and award-winning journalist, founded Fifty Acres in 2010.

Her passion for social change and impact has been the driving force behind the agency, which has grown to represent organisations throughout Australia and Asia, especially those seeking to amplify their voice, build trust, and create lasting change.

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Team

Fifty Acres is a team of strategists, communicators and advocacy specialists united by a simple belief: the right story, told to the right people, changes things.

Led by founder Jo Scard, the team brings together deep experience across strategic communications, government relations, advocacy, media and stakeholder engagement. Headquartered in Australia and working with clients around the world, Fifty Acres combines an international perspective with local insight to help organisations navigate complexity, build influence and get things changed.

Recent Awards

B&T’s Women In Media Power List

2025
Jo Scard

PRCA APAC NGO & Charity Award

2024
Winner

B&T’s Women In Media Power List

2024
Jo Scard

Mumbrella CommsCon: Best New PR Talent

2023
Finalist

PRCA APAC NGO & Charity Award and Young Communicator Award

2023
Highly Commended

B&T’s Women In Media Power List

2023
Jo Scard

B&T’s Women In Media Awards: Glass Ceiling and Rising Star

2022
Finalists

B&T’s Women In Media Power List

2022
Jo Scard

Mumbrella PR Leader of the Year + Best New PR Talent of the Year

2021
Finalists

B&T’s Women In Media Awards: Public Relations, Social Change Maker, Glass Ceiling and Rising Star

2021
Finalists

Mumbrella PR Leader of the Year + Small Agency of the Year

2020
Finalists

Mumbrella CommsCon Award: PR Leader of the Year

2019
Highly Commended

B&T’s Women In Media Social Change Maker + PR Awards

2019
Nominee