Fifty Acres, Author at Fifty Acres - Page 7 of 8

Fifty Acres 2024 ‘Ins’ and ‘Outs’

New year… same values! Our team of experts — Jo, Tam, Noah, Hannah, and Kristie — share the themes they are embracing in 2024 to guide Fifty Acres’ approach to impactful communications and engagement. Jo – CEO & Founder OUT: Being prescriptive, telling clients what they need to do IN: Listening to clients and empowering them […]

Busting 5 Common PR Myths in the New Year

As we dive into 2024, let’s clear up some misconceptions about PR that are still floating around. First and foremost, what exactly is PR? At its core, it’s the art of shaping how a brand or organisation is perceived by others. PR involves a whole bag of tricks – from media relations and government engagement […]

Media Relations in a Heavy News Period

There is no doubt that the news cycle has felt extra heavy recently. While news of horrific international and local stories have personally evoked feelings of helplessness and disappointment with the world, the impacts have also been palpable when trying to achieve earned media coverage for our clients. It is a difficult time to break […]

6 Digital Fundraising Trends Shaping 2024

By Garth Stirling, Head of Fundraising and James Watkins, Senior Fundraising Strategist at ntegrity In 2023 we’ve seen donation income recover to pre-COVID levels (JBWere NAB Charitable Giving Index, 2023). While the revenue total looks the same, there is a key difference in the channel mix with digital continuing its rise in prominence. Latest data […]

Purpose + Impact Conference Speaker Series: Andrew Apostola

We look forward to welcoming many fantastic speakers to our Purpose + Impact Conference on 20 November at the Ace Hotel, Sydney. Now a week away, we spoke with Andrew Apostola, Founder of Portable, on how purpose-driven companies can apply the not-for-profit model, authenticity for brand, and the key points he’ll be discussing with attendees […]

Purpose + Impact Conference Speaker Series: Kira Day, B Corp

We are looking forward to welcoming so many fantastic speakers to our Purpose + Impact Conference on 20 November at Ace Hotels, Sydney. As we fast approach the big day, we asked Kira Day from B Lab Australia & Aotearoa New Zealand, the not-for-profit behind B Corp Certification, all the important questions about businesses becoming certified, why purpose matters, and advice for businesses looking to explore their for-purpose capabilities

How Can Your Organisation Get Noticed with a Pre-Budget Submission?

Whilst it may be difficult to fathom that now is the time to start thinking about your organisation’s pre-budget submission, you cannot start too early to ensure the government is made aware of your particular ask. Here are the top five inclusions we recommend for your pre-budget submission: Not too many pages The quickest way […]

The Time is Now for NFPs to Work with Government

There has never been a better time to get in front of the government, highlight your work in the community, and reiterate how you can contribute to the national agenda according to Founder and CEO of Fifty Acres, Jo Scard. “We are really looking forward to welcoming over 100 not-for-profit representatives to our For Good Not-for-Profit Conference […]

Media: a complicated creature

This month, thanks to Fifty Acres’ commitment to ongoing learning, I had the great pleasure to attend Meet the Media Perth edition, hosted by Media Stable, headed by the very knowledgeable Nic Hayes. Featuring panels of journalists from across print, radio and television, I returned with a few tips and tricks which may help your […]

What to expect when we are expecting a budget

Against a backdrop of geopolitical tension, higher interest rates, and cost-of-living pressures, treasurer Jim Chalmers will hand down his second budget on 9 May. While the economic challenges are being felt by households and businesses across the country, we will see significant opportunities in areas such as energy transition, digitisation and defence. Anyone who has […]

The red wave rolls and crashes

The NSW election was hard-fought and unclear right to the bitter end; as ballots continue to be counted, and preferences flow, the picture will become clearer. The red wave from 2022’s state and federal elections continued to roll and finish with a thunderous crash in NSW over the weekend. With just a few unnamed seats […]

The importance of human-led storytelling for purpose-driven organisations

As a not-for-profit or for-good business, the stories within your organisation are your bread and butter; they’re what set you apart from run-of-the-mill corporates.