Masterclass 1: Practical Parts and Project Planning

Thank you to all those who joined Founder and CEO Jo Scard on 28th February to hear about juggling the practical and creative elements of a communications project to best increase momentum for your brand.

In this 60-minute free webinar, Jo discussed how to find and keep focus, thinking laterally so that everybody wins, approaching your project ambitiously, enhancing your creativity and building momentum for your brand.

For access to a recording of the webinar and the slide deck, please click here.

Serious about your media outreach and are ready for media training?

Contact Fifty Acres to learn more about our workshops which can be held in person or virtually.

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Organisations spend time and effort developing policies and protocols to prevent and respond to crises and risks, but there is a key tool that often doesn’t receive enough attention: who is the right choice to speak on behalf of the organisation. While it’s easy to assume that we should follow the organisation’s hierarchy and choose […]

Mainstream vs. niche media: Why the right audience matters more than the biggest audience

It’s easy to assume that landing a story in a major national publication is the ultimate measure of communications success. However, reach alone doesn’t guarantee impact; a story can generate huge visibility and still fail to influence the people who actually matter to an organisation. Part of the challenge of media outreach is finding the […]

Serious about your media outreach and are ready for media training?

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Who should speak in a crisis?

Mainstream vs. niche media: Why the right audience matters more than the biggest audience