8 Aug, 2024

In today’s ever-evolving media landscape, effective communication is increasingly important. Whether you are a C-suite leader, public relations professional, or spokesperson for an organisation, it is vital that before you front the media, you have the skills to do so, with the ability to communicate effectively and confidently.

Here are our 5 top reasons why media training should be a priority: 

#1 Enhance communication with media 

Media training can equip you with the valuable skills to convey your message effectively. Media training can be tailored to your needs, designed to enhance your communication skills and help you develop concise language around your key messages.

#2 Skills to effectively navigate difficult questions 

Handling difficult questions from journalists often requires a great deal of training to build knowledge and skills. Media training is an ideal foundation for learning strategies such as the art of bridging reframing and being transparent. 

#3 Crisis management, damage control, and protection of reputation 

In an unfortunate crisis, it is key to manage damage control and protect your organisation’s reputation. Through media training, it will provide you with the skills and tools to communicate calmly and clearly, which can be difficult in times of crisis. In addition, having allies across the media landscape in times of crisis requires a strong relationship that needs to be built during times of non-crisis.  To do so, you need to adopt a proactive approach to media, undertaking regular outreach so they are aware of your organisation when reactivity is required.

#4 Build a comprehensive understanding of the media landscape 

In recent years, we have observed that audiences consume content differently and gravitate towards the digital sphere. Media training will enhance your view on how certain media operate and the way to build media relationships that last. This knowledge will ensure you have a good grasp of the landscape and an understanding of how you can achieve coverage that connects in a world saturated with media.

#5 Build personal confidence 

Last but not least, confidence building is the most important when it comes to communication. Media training will bolster your public speaking skills, and provide an understanding of the different levels of public speaking as it relates to the various forms of media, including television, radio and print.  

If you are becoming serious about your media outreach, and are ready for media training, contact Fifty Acres to learn more about our workshops which can be held in person or virtually. Email jo@fiftyacres.com and mention this blog for a free training takeaway booklet.