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Meet Fifty Acres – who we are and what we do
At Fifty Acres we like to describe ourselves as more than just an Australian based PR agency. The truth is – we do so much more than that. Instead, we introduce ourselves as a team of communications and engagement experts, with a passion to deliver public relations in a way that is seamless and impactful […]
Disrupting a COVID-normal world and bracing for 2021: How do we ensure we are heard?
You have heard it before – we are living in unprecedented times. We find ourselves in a strange, challenging, extraordinary and uncertain media playground. Now, more than ever, brands have to find a voice that stands out from everyone else trying to be heard in a chaotic COVID-19 climate. Not for profits and for-purpose organisations […]
Planning your NFP’s communications for 2021
Start the new year off with a bang by getting on top of your organisation’s public relations strategy. An effective public relations campaign or plan has five essential elements: your goals, target audience, key messages and call-to-actions, timeline and implementation plan. Goals should be SMART – specific, measurable, achievable, realistic and time-bound. They are the […]
The Purpose of Public Relations: Why Choose a PR Agency?
People often confuse the role of a PR agency with an advertising agency. However, they are actually very different. Public relations, unlike advertising, is focused on building an organic relationship between a company and the wider community or a personality and their intended audience. Whereas, advertising focuses more heavily on promotions, awareness, publicity and attention. […]
Strategic Communications for NFPs
A communications strategy is a must for not-for-profits and for-good organisations! It lays the foundation for your internal and external communications activities. An effective strategy will have clear goals, objectives and tactics that help your organisation’s image or growth. How to develop a Communications Strategy Creating an effective communications strategy does not have to be […]
2020 Masterclass resources
We’ve all been impacted in some way by COVID-19. It’s caused a massive global reset and a lot of uncertainty. We’ve seen a lot of people come together virtually to support one another during these difficult times. Only a crisis, actual or perceived, produces real change and the actions we take now will shape the […]
Why Public Relations is Important for your Business
When you run a business, reputation is everything. In our fast-paced world, where customers are faced with a barrage of options and an onslaught of media, it’s critical to help your business stand out from the crowd. Public relations (PR) is becoming an increasing important component of any marketing strategy. If you are having trouble […]
Why your for-purpose organisation needs strategic public relations
Most for-purpose organisations face a major challenge when it comes to public relations. While they know the importance of PR and generating awareness, they don’t always have the connections or manpower to stir up good press and sustainable relationships. The right PR can help your organisation build user bases, brand awareness, public and investor interest […]
2020 Masterclass series announced!
We’ve all been impacted in some way by Covid-19. It’s caused a massive global reset and a lot of uncertainty. We’ve seen a lot of people come together virtually to support one another during these difficult times. Only a crisis, actual or perceived, produces real change and the actions we take now will shape the […]
Protecting your organisation’s reputation during the Disability Royal Commission
With the Disability Royal Commission kicking off its public hearings in Sydney last week, disability organisations and service providers may come under intense scrutiny. It’s vital that your organisation prepares now in order to best manage issues that may arise in the media. Our Head of Strategy and Media, Jackie Hanafie, offers her tips for […]
Webinar: Crisis Communications during the Disability Royal Commission
Our Founder and CEO, Jo Scard, partnered with National Disability Services for a free webinar focusing on how to best manage reputational and sector issues that may arise in the media from the Royal Commission into Violence, Abuse, Neglect and Exploitation of People with Disability, and how to develop a well-planned communications response. Recording published […]
Setting your 2020 vision for government engagement – a checklist
As we kick off a new year, our Head of Engagement Andrew Blyberg looks ahead to the federal budget and shares a checklist to help not for profits craft a clear vision for 2020. Many organisations will have had a busy end to the year, rushing to get their federal pre-budget submission in before Christmas. […]