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Approaching the federal budget cycle: Ending the year with a clear vision for your NFP
If this is your first time preparing a pre-budget submission or you’re looking to sharpen your entry, Jo Scard, CEO and founder of Fifty Acres, has collated some handy tips to give organisations the best chance at achieving advocacy goals.
Expect the unexpected: How to respond to crisis, before it strikes
If COVID-19 has taught us anything, it’s to expect the unexpected. In an article for Pro Bono News, Jo Scard shares easy steps you can take to ensure your organisation has a bullet proof plan in place, before the unexpected happens.
Back to basics: Simple communications in a confusing climate
As a fallout of the pandemic, we’ve watched on as local, state, and federal governments wrestle with the consequences of inconsistent messaging.
The future is female… and remote: How virtual workplaces are rewriting the narrative
COVID-19 gave Lex La Sala the confidence to move into a remote role despite the stigma around working-from-home. Now, she says, we’re in an environment where virtual workplaces are not only the norm but provide grounds for women to thrive.
Beyond saying that you care: Why activism needs to extend further than your LinkedIn logo
Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who says you should only align with causes you’re passionate about.
Personal communications in the digital economy – is it possible?
It’s undeniable that COVID-19 has changed the way we approach public relations and government engagement – so how do we navigate these spaces in a digital-first world? Fifty Acres Founder + CEO Jo Scard weighs in with some expert tips.
Government engagement in the post-pandemic era
Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers and stakeholders, and embrace change, for-good.
Why purpose-driven brands need to show up in the spaces that matter
In light of the recent protests in Australia – physical and virtual – Jo Scard identifies why brands need to join the conversation and, more importantly, how.
Fifty Acres takes a stand against fossil fuels
Fifty Acres is proud to be a member of Comms Declare, an independent environmental group fighting for a climate-friendly future by harnessing the power of communications, marketing, media and advertising.
Tips on how to effectively work from home
With governments and companies doing all they can to halt the spread of COVID-19, more and more people are beginning to work remotely either by choice or company policy. Our Founder + CEO, Jo Scard, goes through her tips and best practice on how to effectively work from home and stay connected. Fifty Acres has […]
Government communications in 2021: How to prepare for a political playground
As we all emerge from the many challenges of 2020, it is time for the social impact space to step into the new year with its best foot forward – ready to act and adapt as the ‘new normal’ continues to be shaken up. We asked our PR agency’s Founder + CEO, Jo Scard, to […]
Eddie McGuire’s racism report response: How not to act in a crisis
In the wake of a damning report exposing systemic racism in the Collingwood Football Club, president Eddie McGuire is showing leaders exactly what not to do in times of reputational crisis. In an article published on SmartCompany, our PR agency Founder and CEO, Jo Scard, weighs in on McGuire’s response and offers up some effective […]