Personal communications in the digital economy – is it possible?

It’s undeniable that COVID-19 has changed the way we approach public relations and government engagement – so how do we navigate these spaces in a digital-first world? Fifty Acres Founder + CEO Jo Scard weighs in with some expert tips.

From business meetings to social events, the onset of the pandemic saw our entire lives shifted online. And while face-to-face interaction certainly remains a key touchpoint when it comes to liaising with stakeholders, it’s critical to approach digital communications strategically to ensure your message is heard.

In her latest article, Jo Scard offers up some advice for mastering the art of effective online communications, whether you’re reaching out to journalists, MPs or philanthropists. Covering the importance of personalised pitching, relationship-building and creative thinking, these tips will help you build a communications approach that cuts through the digital noise and helps your brand stand out.

Read the full article on Pro Bono News.

Looking to work with a PR and communication agency that can help you navigate government engagement? Get in touch with our team at info@fiftyacres.com to learn more.

Serious about your media outreach and are ready for media training?

Contact Fifty Acres to learn more about our workshops which can be held in person or virtually.

Mainstream vs. niche media: Why the right audience matters more than the biggest audience

It’s easy to assume that landing a story in a major national publication is the ultimate measure of communications success. However, reach alone doesn’t guarantee impact; a story can generate huge visibility and still fail to influence the people who actually matter to an organisation. Part of the challenge of media outreach is finding the […]

Launch of APAC Advocacy and Public Affairs Outlook Survey

We’d love to hear from you! We’re proud to share that Fifty Acres, in partnership with YouGov, has launched the APAC Advocacy and Public Affairs Outlook Survey, with the first edition focused on Australia. This new quarterly survey aims to provide a regular snapshot of confidence, priorities and emerging challenges across the advocacy and public […]

It’s undeniable that COVID-19 has changed the way we approach public relations and government engagement – so how do we navigate these spaces in a digital-first world? Fifty Acres Founder + CEO Jo Scard weighs in with some expert tips.

Serious about your media outreach and are ready for media training?

More news stories

Mainstream vs. niche media: Why the right audience matters more than the biggest audience

Launch of APAC Advocacy and Public Affairs Outlook Survey