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Why a Modern Communications Strategy Must Look Beyond Socials
It is extremely easy to assume that communication strategy begins and ends with social media, but how many of us actually look beyond social media? This blog is not about downplaying the importance of social media but actually to bring us to look beyond social media and embrace new media in all its forms. Social […]
Social Media, Influence, and Integrity: The New Battleground for Advocacy Campaigns
As the 2025 federal election draws closer, social media continues to be one of the most powerful tools available to communicators. For advocacy campaigns—particularly in the not-for-profit and for-purpose sectors—platforms like X (formerly Twitter), TikTok, Instagram and LinkedIn offer unmatched access to audiences, media, and decision-makers alike. However, with great reach comes responsibility. These same […]
Election Eve Budget
Last night, the 2025–26 Australian Federal Budget handed down carried all the hallmarks of a pre-election budget, with a strong focus on cost-of-living relief, infrastructure investment, and healthcare improvements. Treasurer Jim Chalmers has unveiled $17.1 billion in tax cuts aimed at providing cost-of-living relief to working Australians. Per the Treasurer’s budget remarks, these cuts are […]
How Data and Analytics are Shaping Strategic Communication
At Fifty Acres, we utilise a wide range of data analytical tools – Telum, Meltwater, Survey Monkey, and Nutshell – to ensure that our communication strategies are data-driven and impactful. As communicators, we need to know how to leverage these powerful tools before, during and after outreach. With these tools available, it allows us to […]
Getting ready for Budget 2025-26: What can we expect for Australia?
On March 25, 2025, Treasurer Jim Chalmers will deliver the Australian Federal Budget for the 2025–26 fiscal year. This budget is particularly significant, as it precedes the forthcoming federal election which is shaping up to be a fierce contest between the major parties. With Treasurer Chalmers signalling ‘meaningful and substantial’ cost-of-living relief, Australians are keenly […]
WA Election and Insights for Federal Poll
As counting continues, it is clear that the 2025 Western Australian state election held this past weekend, has resulted in a decisive victory for the Labor Party, securing their third consecutive term in office. Led by Premier Roger Cook, it appears that the Western Australian Labor Party has won 41 seats in the Legislative Assembly, […]
Same message, different media platforms
In today’s media landscape, not all platforms serve the same purpose. While they might share common features—text, audio, and video—each platform attracts a different audience and serves a distinct role in your overall communication strategy. Let’s dive into how each platform plays its part and how you can leverage them effectively. Tiktok | Going […]
My Internship at Fifty Acres: An Invaluable Experience
– Authored by Rachael, an intern at Fifty Acres Applying for work experience as a communications student can feel daunting. Before my internship at Fifty Acres, I worried that my lack of experience would hold me back. I felt overwhelmed and unsure if I could truly contribute to the team. However, over the past […]
Queensland’s New Government: Evaluating the first 100 days
The first 100 days of Queensland’s new government under Premier David Crisafulli have been undoubtedly busy, full to the brim of announcements and media release as the first Liberal National Government in Queensland since Campbell Newman seeks to reshape the public service and deliver on its 100-day plan. With the new LNP Government’s flagship ‘Making […]
The Importance of Using Multiple Channels for Strategic Communication
In today’s highly digitised world, relying solely on traditional media channels is no longer sufficient for effectively communicating your brand’s message to key audiences. By complementing traditional media such as television and radio with digital platforms like social media and email, brands can achieve greater reach and ensure message cohesion. At Fifty Acres, we have […]
How to effectively use newsjacking
In the fast-paced world of Public Relations, newsjacking is essential for many brands and organisations, inserting your brand into a trending news story has become an invaluable tool for gaining attention. When done right, newsjacking can boost brand visibility, build credibility, and create a surge in engagement. However, if not handled carefully, it can also […]
Engaging with ministers directly ahead of the federal budget
Direct Ministerial engagement through meetings, roundtable discussions and Parliamentary events is central to any effective government engagement effort. At no time is this more true than in the leadup to a Federal budget, as the support of MPs and Parliamentarians is essential to building a pre-budget ask that yields results. Many organisations face challenges when […]