At Fifty Acres, we utilise a wide range of data analytical tools – Telum, Meltwater, Survey Monkey, and Nutshell – to ensure that our communication strategies are data-driven and impactful. As communicators, we need to know how to leverage these powerful tools before, during and after outreach. With these tools available, it allows us to understand audience’s sentiments, reach intended target audiences and measure campaign effectiveness.
Collecting real-time insights
In today’s digital world, we can no longer solely rely on instincts to make strategic decisions. The ability to collect and interpret data is crucial to allow communicators to make informed decisions. Before crafting campaign ideas, we often use Meltwater, a media monitoring tool to analyse the audiences’ sentiments and media trends surrounding our clients and relevant issues.
Furthermore, Meltwater’s real-time data capture and automated daily reports help us to stay ahead of conversations, saving both time and effort while ensuring our strategies are backed by concrete and latest insights. This function has been crucial for newsjacking, allowing us to quickly insert our clients on trending conversations in a strategic way.
Reaching media targets
With the help of Telum, Meltwater and Nutshell, we gather details of journalists across the country and internationally, confident that our messages will be able to reach the right contacts. Telum, is a leading media intelligence platform that plays a key role in bridging the gap between PR professionals and the media as it provides us with access to up-to-date journalists and media contacts. Meltwater will then streamline our outreach efforts by providing a fuss-free distribution of our content. By leveraging these tools, we can not only conduct our outreach efficiently, but also refine our strategies based on the real-time insight, ensuring maximum impact for all our clients.
Measure effectiveness
Post-outreach, it is important that we constantly monitor and measure results to improve our work. Data analytical tools have been beneficial in providing key performance indicators (KPIs) which includes media reach, engagement rates, and sentiment analysis to analyse the success of communication and outreach efforts. These qualitative insights will be beneficial to shape future strategies.
As the communications landscape evolves, data analytics will continue to play a pivotal role. By embracing these tools and insights, we can craft smarter, more effective strategies that drive meaningful results.
If you would like help with your communications, Fifty Acres is happy to help. Reach out to jo@fiftyacres.com.
