The Challenge

Fifty Acres was tasked with raising awareness of Volvo Group Australia’s brand, focusing on their progressive work in supporting women in the automotive industry and their transition to electric vehicles.

The Solution

Fifty Acres utilised an integrated approach of government engagement and strategic communications to enhance brand reputation. Efforts involved tailored media releases to over 200 journalists, outreach to Queensland – based Ministers, site tours and interviews, and engagement with political stakeholders.

The Outcome

The campaign generated extensive earned media coverage from various major news publications (e.g., The Courier Mail) that reached 15 million people, with an estimated AVE of $115K.