The Challenge

Fifty Acres aided Science in Australia Gender Equity (SAGE) in promoting the Athena Swan awards and positioning itself as a leader in gender equity in STEM. The campaign sought to engage the media, boost the visibility of the new CEO, and communicate key initiatives.

The Solution

Fifty Acres produced a comprehensive communications plan that utilised elements of media outreach, content development, and social media strategy. A well – timed media release on the Workplace Gender Equality Amendment Bill positioned SAGE as a leading voice in the conversation.

The Outcome

The campaign generated 169 pieces of coverage and strengthened SAGE’S reputation in government circles.