The challenge

Fifty Acres supported the ACT Education Directorate’s campaign to raise awareness of the new and free three – year – old preschool program. Efforts included educating the public on the program’s benefits and highlighting its impact on parents, children, and educators in Canberra.

The solution

Fifty Acres developed and executed a targeted media strategy. This included pitching to journalists, securing interviews, and utilising community events. Other outreach to local influencers, community groups, and media outlets helped to raise visibility.

The Outcome

The campaign which was limited to the Canberra area generated extensive coverage with a reach of over 1.4 million people, six earned media mentions, and a high level of key message penetration.