The Challenge

Fifty Acres recently supported LGBTIQ+ Health Australia (LHA) in the advocacy for the inclusion of gender and sexuality questions in the 2026 ABS Census. Shifting this stance initially seemed difficult, as the government had made a firm decision to exclude these questions.

The Solution

Fifty Acres employed targeted government engagement and strategic media outreach to influence decision – makers. By working alongside LHA, the inclusion of these questions, which would prioritise the urgent need for LGBTIQ+ health data.

The Outcome

Strategic efforts led to a successful outcome for LHA, with the government reversing its decision and revising its stance. Additionally, advocacy generated 400 media stories, reaching 157 million people and bolstering LHA’s public profile