The Challenge

Fifty Acres was tasked with raising awareness of IND Technology’s brand and its Early Fault Detection System, an essential tool for bushfire prevention. Strengthening the brand’s reputation among media and key stakeholders was vital to emphasising its role in mitigating fire hazards.

The Solution

Fifty Acres implemented an integrated approach that combined government engagement and strategic communications. This included pitching to over 200 journalists and customising media releases to align with various outlets, ensuring broad outreach.

The Outcome

The campaign secured extensive media coverage for IND from major outlets, community channels and publications. This boosted public awareness of IND’s technology and advanced government engagement.