The Challenge

Fifty Acres supported Fortem Australia to raise awareness among key stakeholders, including government, first responders and the community. This required building strong relationships with decision – makers, demonstrating the organisation’s impact, especially in mental health support for first responders, and increasing media visibility to garner widespread support.

The Solution

Fifty Acres implemented an integrated strategy combining targeted government advocacy with strategic media engagement. This approach effectively communicated Fortem’s mission, importance, and funding needs.

The Outcome

These efforts secured $3.5 million in federal funding, expanded Fortem’s media presence with 48 mentions reaching 36.2 million people, and strengthened stakeholder relationships with key government bodies.