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How to implement media releases into your communications strategy

Media releases are a fantastic way to inform journalists about the latest news involving your organisation and ensure media coverage of key developments. However, if you’ve never written one before, they can be a daunting task, especially if you’re not sure where to start. Here are our tips on how to create captivating media releases […]

Internships available with Fifty Acres

Fifty Acres is looking for two passionate interns looking to make their ways into the fields of communication and government engagement. If that sounds like you, read more below. We have two roles available for a communications and government engagement intern. If you are currently studying a degree in media, communications or PR, international relations, […]

Fifty Acres shortlisted for the CPRA Golden Target Awards

We’re excited to share that Fifty Acres has been shortlisted for the 2024 CPRA Golden Target Awards in the Public Affairs and Advocacy Campaign category, for our work with Fortem Australia. Fifty Acres has been working with Fortem Australia on their continuing advocacy for the mental health and wellbeing of first responders and their families, […]

Teals ready for an election power push

We know that the Albanese Government must hold an election before May next year, the budget has been brought forward to March 2025, and there are whisperings from the inside that the election may be declared before we put the Christmas decorations out, but in my career across politics and media, I don’t believe it […]

Is influencer engagement the right move for my organisation?

We are seeing a sharp increase in organisations adopting influencer marketing, especially in today’s media environment in which social media is so prominent. Partnering with someone who has built a trusted connection seems like an appealing strategy to amplify your message. Nevertheless, it is also crucial to understand that while it can be a greatly […]

The winning combination of earned media and government relations

Leveraging earned media and engaging with relevant government stakeholders are two tactics that organisationss often employ to raise their profile, build their community support, and increase their impact in their chosen area. What these organisations may not know is the power of these two strategies when they work together simultaneously, evident in the repeated success […]

Why cultural sensitivity matters in successful PR campaigns

In our increasingly interconnected world, PR campaigns aren’t just about getting the message out—they’re about connecting with diverse audiences on a deeper level. Cultural sensitivity isn’t just a buzzword but a powerful tool that can make or break your PR efforts. So, what’s cultural sensitivity in PR? It’s about understanding and respecting diverse cultural backgrounds and […]

Developing a crisis management strategy

Organisations, including not-for-profits, inevitably encounter communication crises, ranging from website glitches to social media backlash that can escalate rapidly. These are often factors beyond our control or full anticipation. While we may hope to react appropriately and swiftly when confronted with such moments, the surefire way to mitigate risk is by having a crisis plan […]

5 reasons why media training is important

Here are our 5 top reasons why media training should be a priority: #1 Enhance communication with media Media training can equip you with the valuable skills to convey your message effectively. Media training can be tailored to your needs, designed to enhance your communication skills and help you develop concise language around your key […]

What do the recent redundancies in the Australian media landscape mean for organisations seeking media coverage?

In case you missed it, the Australian commercial media landscape has taken a significant hit this quarter, with redundancies announced across Nine Entertainment Co (including Pedestrian Group), Seven West Media and News Corp Australia.) Seeing our LinkedIn feeds flooded with news of job losses or being #opentowork points to the devastation across the media industry. […]

Effective storytelling for purpose-driven organisations

Navigating today’s media and audience landscape requires more than just marketing tactics. It’s about forming genuine connections and meaningful relationships with your audience. Storytelling not only humanises your organisation, creating a sense of familiarity and trust with your audience, but also improves their ability to remember key information. This is particularly powerful for organisations working […]

Get Election Ready with Fifty Acres

Download our checklist to help your team conduct strategic government engagement, complemented by media strategies, in the lead-up to the federal election. Now that we know the next federal election will likely occur early next year; it’s well and truly time to get election-ready. For over fourteen years, Fifty Acres has been advocating for Australia’s […]