Fifty Acres, Author at Fifty Acres - Page 5 of 8

Engaging with ministers directly ahead of the federal budget

Direct Ministerial engagement through meetings, roundtable discussions and Parliamentary events is central to any effective government engagement effort. At no time is this more true than in the leadup to a Federal budget, as the support of MPs and Parliamentarians is essential to building a pre-budget ask that yields results. Many organisations face challenges when […]

How tone and style drive impactful PR messaging

In PR and communications, how you say something is just as important as what you’re saying. Tone, style, and word choice are all important tools for building trust, creating connections, and shaping your brand’s image. Let’s explore how these elements come together to make any message more impactful. Setting the right mood with tone […]

Preparing Your 2025 Strategic Communications Plan

2025 is fast approaching! Here at Fifty Acres we are a team of strategic, creative experts that love to create impactful communications. With a well-crafted strategic communications plan in place, our clients achieve their objectives, engage with new and existing target audiences, and ultimately enhance their brand. Firstly, what is a communications plan? To […]

LNP take QLD election with less than expected lead

If you would like to learn more about the Queensland election and how you can engage with the Queensland Government, signup for our free post-election webinar on Tuesday the 5th of November. Find out more here. Whilst former Premier Steven Miles’ election night speech is all anyone is talking about, there was also actually […]

2025 Budget Calls for Early Preparation

With 2025 an election year, the 2025-26 budget will be handed down by the Treasurer in March 2025, so now is the time to develop your budget submission seeking funding from the federal government as part of the budget deliberations. Ahead of our October webinar where we will offer some pointers on how to stand […]

How to implement media releases into your communications strategy

Media releases are a fantastic way to inform journalists about the latest news involving your organisation and ensure media coverage of key developments. However, if you’ve never written one before, they can be a daunting task, especially if you’re not sure where to start. Here are our tips on how to create captivating media releases […]

Internships available with Fifty Acres

Fifty Acres is looking for two passionate interns looking to make their ways into the fields of communication and government engagement. If that sounds like you, read more below. We have two roles available for a communications and government engagement intern. If you are currently studying a degree in media, communications or PR, international relations, […]

Fifty Acres shortlisted for the CPRA Golden Target Awards

We’re excited to share that Fifty Acres has been shortlisted for the 2024 CPRA Golden Target Awards in the Public Affairs and Advocacy Campaign category, for our work with Fortem Australia. Fifty Acres has been working with Fortem Australia on their continuing advocacy for the mental health and wellbeing of first responders and their families, […]

Teals ready for an election power push

We know that the Albanese Government must hold an election before May next year, the budget has been brought forward to March 2025, and there are whisperings from the inside that the election may be declared before we put the Christmas decorations out, but in my career across politics and media, I don’t believe it […]

Is influencer engagement the right move for my organisation?

We are seeing a sharp increase in organisations adopting influencer marketing, especially in today’s media environment in which social media is so prominent. Partnering with someone who has built a trusted connection seems like an appealing strategy to amplify your message. Nevertheless, it is also crucial to understand that while it can be a greatly […]

The winning combination of earned media and government relations

Leveraging earned media and engaging with relevant government stakeholders are two tactics that organisationss often employ to raise their profile, build their community support, and increase their impact in their chosen area. What these organisations may not know is the power of these two strategies when they work together simultaneously, evident in the repeated success […]

Why cultural sensitivity matters in successful PR campaigns

In our increasingly interconnected world, PR campaigns aren’t just about getting the message out—they’re about connecting with diverse audiences on a deeper level. Cultural sensitivity isn’t just a buzzword but a powerful tool that can make or break your PR efforts. So, what’s cultural sensitivity in PR? It’s about understanding and respecting diverse cultural backgrounds and […]