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Why cultural sensitivity matters in successful PR campaigns
In our increasingly interconnected world, PR campaigns aren’t just about getting the message out—they’re about connecting with diverse audiences on a deeper level. Cultural sensitivity isn’t just a buzzword but a powerful tool that can make or break your PR efforts. So, what’s cultural sensitivity in PR? It’s about understanding and respecting diverse cultural backgrounds and […]
Developing a crisis management strategy
Organisations, including not-for-profits, inevitably encounter communication crises, ranging from website glitches to social media backlash that can escalate rapidly. These are often factors beyond our control or full anticipation. While we may hope to react appropriately and swiftly when confronted with such moments, the surefire way to mitigate risk is by having a crisis plan […]
5 reasons why media training is important
Here are our 5 top reasons why media training should be a priority: #1 Enhance communication with media Media training can equip you with the valuable skills to convey your message effectively. Media training can be tailored to your needs, designed to enhance your communication skills and help you develop concise language around your key […]
What do the recent redundancies in the Australian media landscape mean for organisations seeking media coverage?
In case you missed it, the Australian commercial media landscape has taken a significant hit this quarter, with redundancies announced across Nine Entertainment Co (including Pedestrian Group), Seven West Media and News Corp Australia.) Seeing our LinkedIn feeds flooded with news of job losses or being #opentowork points to the devastation across the media industry. […]
Effective storytelling for purpose-driven organisations
Navigating today’s media and audience landscape requires more than just marketing tactics. It’s about forming genuine connections and meaningful relationships with your audience. Storytelling not only humanises your organisation, creating a sense of familiarity and trust with your audience, but also improves their ability to remember key information. This is particularly powerful for organisations working […]
Get Election Ready with Fifty Acres
Download our checklist to help your team conduct strategic government engagement, complemented by media strategies, in the lead-up to the federal election. Now that we know the next federal election will likely occur early next year; it’s well and truly time to get election-ready. For over fourteen years, Fifty Acres has been advocating for Australia’s […]
Positioning your organisation to align with the Australian Government’s domestic violence response
The Labor Government’s $925 million Leaving Violence Program (LVP) announced last week, is intended to provide support to women escaping domestic violence situations, as part of the Labor Government’s National Plan to End Violence against Women and Children 2022-32. The National Plan aims to end violence in one generation, and though extensive, is far from […]
Guest blog: How can brands stand apart in a world that never stands still? – Supercurious
In a world that’s moving faster than ever, it’s now harder than ever for brands to breakthrough. With business leaders facing unprecedented challenges, our experience has highlighted some simple ways to move forward…and it starts with curiosity. 1. Ask more questions. Question the answers. In times of volatility and uncertainty, no-one has the answers. […]
Utilising emerging tools to implement your communications strategy
Your communications strategy has now been written, either in-house or with consulting assistance, and the fun part has arrived: It’s time to implement it! In 2024, there is an impressive range of accessible tools that can help you save time in putting the plan in place, saving time so you can focus on the important […]
Is your communications strategy prepared?
Now more than ever, effective communication is integral to your organisation. Stakeholders are savvier, media is constantly on the lookout for compelling stories, and internal staff have higher expectations of engagement consistency. A comprehensive communications strategy brings all these parts together to ensure coherent messaging, key objectives to work towards, and a plan to measure […]
Announcement of Groundbreaking Government Strategy Marks a Significant Milestone in the Fight for Gender Equality.
On the eve of International Women’s Day, the Labor government revealed its first ever strategy for promoting gender equality. Katy Gallagher, the Minister for Women, unveiled the plan on Thursday 7 March, marking a significant milestone in the fight towards creating a fairer and more equal Australia. The Australian government has seen a growing demand […]
5 Tips for a Successful Media Interview
Media interviews are not just a spotlight for your organisation; they’re a powerful stage to showcase the impact of your organisation’s work, garner support, and engage key stakeholders, such as the government. Whilst navigating these opportunities may seem daunting, they don’t have to be. Here are our five top tips to help transform media interviews […]