YWCA Australia image
Work

YWCA Australia

Communications
Government & Advocacy
Integrated
The Challenge

YWCA Australia is one of the country’s longest-standing feminist organisations, delivering housing, community programs and advocacy to advance gender equality.

The challenge was to strengthen YWCA Australia’s influence across government and ensure its priorities around housing security, homelessness and gender equality remained prominent throughout election and budget cycles.

The Solution

Fifty Acres partnered with YWCA Australia to develop an integrated government and media engagement strategy, connecting its advocacy priorities with broader federal and state policy agendas.

We supported targeted engagement with key decision-makers, developed tailored briefings and coordinated meetings to advance YWCA Australia’s campaigns, including Safe Homes, Equal Futures and Homelessness Week 2025.

Our approach focused on building sustained relationships with government stakeholders before and after elections, as well as throughout key budget periods.

The Outcome

Our work strengthened YWCA Australia’s engagement with federal and state decision-makers, creating opportunities to advance its priorities across housing security, homelessness and gender equality.

This helped reinforce YWCA Australia’s position as an influential voice in national policy discussions and support its ongoing advocacy for safer homes and more equitable futures.

YWCA Australia image
YWCA Australia image