Rob, Author at Fifty Acres

After the election: How to engage with a new state government

With State Elections happening almost every year, political landscapes are constantly changing. Understanding how your organisation can prepare and react to these changes is a crucial part of maintaining connections, building relationships and ensuring you are well positioned regardless of the outcome. Balancing new and old relationships Regardless of the result, a balanced approach is […]

Mainstream vs. niche media: Why the right audience matters more than the biggest audience

It’s easy to assume that landing a story in a major national publication is the ultimate measure of communications success. However, reach alone doesn’t guarantee impact; a story can generate huge visibility and still fail to influence the people who actually matter to an organisation. Part of the challenge of media outreach is finding the […]

Launch of APAC Advocacy and Public Affairs Outlook Survey

We’d love to hear from you! We’re proud to share that Fifty Acres, in partnership with YouGov, has launched the APAC Advocacy and Public Affairs Outlook Survey, with the first edition focused on Australia. This new quarterly survey aims to provide a regular snapshot of confidence, priorities and emerging challenges across the advocacy and public […]

How to turn one piece of content into dozens of audience touchpoints

Organisations invest significant time and resources into creating content. Whether it’s a webinar, conference presentation, podcast, panel discussion or thought leadership interview, these activities are often designed to educate audiences, showcase expertise and build credibility. Yet many of these valuable assets have a surprisingly short lifespan. Once the event is over or the webinar […]

The scoop on political conferences: Why they matter for government engagement

Political party conferences rarely make the priority list for organisations planning their government engagement. Yet these events can provide valuable insight into where policy is heading, which issues are gaining momentum and where there may be opportunities to build support before decisions reach Parliament. The Labor party has had a lot of conferences going […]

Reputation risk is moving faster than most organisations can respond

For a long time, reputation management followed a fairly predictable rhythm. An issue would emerge, the organisation would gather the facts, consult internally, prepare a response and communicate with the people who needed to hear it. There was usually enough time to understand what was happening before deciding what to say. However, that rhythm no […]

Building support across the political spectrum

With One Nation’s big rise in popularity, associations are considering what the landscape will look like should they win? ; Parliament consists of a wide range of representatives representing different parties. Whilst One Nation may have differing priorities, it does not mean they will not have a listening ear. Your organisation can often gain support […]

Supporting you with impactful stakeholder engagement

Effective strategies, policies and advocacy campaigns are built on a deep understanding of the people they affect. Our team of experts have extensive experience in stakeholder engagement, community consultation, and facilitating dialogues, helping organisations engage stakeholders in ways that build trust and create a stronger foundation for decision-making. We are also informed and working towards […]

How can you use communication to change perceptions

Communication has the power to shape how people think, feel, and respond. Whether influencing public opinion, building trust, or challenging stigma, strategic communication can shift perceptions for good – to inform, connect, and inspire action. Here are several communication tools that can effectively influence perception and public conversation: Opinion pieces (op-ed) Op eds provide […]

Top five outcomes of the 2026-2027 Federal Budget for NGOs and businesses in the community sector

In the wake of Labor’s 2026-27 Federal Budget, much has been made of its changes to negative gearing, CGT, housing and more, this blog highlights more significant changes for organisations and businesses engaging with the government on matters of services and the community. Nation Disability Insurance Scheme cutbacks This year’s budget has introduced large-scale […]

What’s leading to the rise of One Nation?

Even if you’re someone that’s not politically engaged, over the past few months it’s inevitable that you’ve heard about the rise of Pauline Hanson’s One Nation Party, and the subsequent fall of the Liberal Party. Hanson herself has been an infamous Australian figure for decades but the potential of her party becoming a looming threat […]