Rob | Fifty Acres

WA Election and Insights for Federal Poll

As counting continues, it is clear that the 2025 Western Australian state election held this past weekend, has resulted in a decisive victory for the Labor Party, securing their third consecutive term in office. Led by Premier Roger Cook, it appears that the Western Australian Labor Party has won 41 seats in the Legislative Assembly, […]

Same message, different media platforms

In today’s media landscape, not all platforms serve the same purpose. While they might share common features—text, audio, and video—each platform attracts a different audience and serves a distinct role in your overall communication strategy. Let’s dive into how each platform plays its part and how you can leverage them effectively. Tiktok | Going […]

My Internship at Fifty Acres: An Invaluable Experience

– Authored by Rachael, an intern at Fifty Acres Applying for work experience as a communications student can feel daunting. Before my internship at Fifty Acres, I worried that my lack of experience would hold me back. I felt overwhelmed and unsure if I could truly contribute to the team. However, over the past […]

Queensland’s New Government: Evaluating the first 100 days

The first 100 days of Queensland’s new government under Premier David Crisafulli have been undoubtedly busy, full to the brim of announcements and media release as the first Liberal National Government in Queensland since Campbell Newman seeks to reshape the public service and deliver on its 100-day plan. With the new LNP Government’s flagship ‘Making […]

The Importance of Using Multiple Channels for Strategic Communication

In today’s highly digitised world, relying solely on traditional media channels is no longer sufficient for effectively communicating your brand’s message to key audiences. By complementing traditional media such as television and radio with digital platforms like social media and email, brands can achieve greater reach and ensure message cohesion. At Fifty Acres, we have […]

How to effectively use newsjacking

In the fast-paced world of Public Relations, newsjacking is essential for many brands and organisations, inserting your brand into a trending news story has become an invaluable tool for gaining attention. When done right, newsjacking can boost brand visibility, build credibility, and create a surge in engagement. However, if not handled carefully, it can also […]

Engaging with ministers directly ahead of the federal budget

Direct Ministerial engagement through meetings, roundtable discussions and Parliamentary events is central to any effective government engagement effort. At no time is this more true than in the leadup to a Federal budget, as the support of MPs and Parliamentarians is essential to building a pre-budget ask that yields results. Many organisations face challenges when […]

How tone and style drive impactful PR messaging

In PR and communications, how you say something is just as important as what you’re saying. Tone, style, and word choice are all important tools for building trust, creating connections, and shaping your brand’s image. Let’s explore how these elements come together to make any message more impactful. Setting the right mood with tone […]

Preparing Your 2025 Strategic Communications Plan

2025 is fast approaching! Here at Fifty Acres we are a team of strategic, creative experts that love to create impactful communications. With a well-crafted strategic communications plan in place, our clients achieve their objectives, engage with new and existing target audiences, and ultimately enhance their brand. Firstly, what is a communications plan? To […]

LNP take QLD election with less than expected lead

If you would like to learn more about the Queensland election and how you can engage with the Queensland Government, signup for our free post-election webinar on Tuesday the 5th of November. Find out more here. Whilst former Premier Steven Miles’ election night speech is all anyone is talking about, there was also actually […]

2025 Budget Calls for Early Preparation

With 2025 an election year, the 2025-26 budget will be handed down by the Treasurer in March 2025, so now is the time to develop your budget submission seeking funding from the federal government as part of the budget deliberations. Ahead of our October webinar where we will offer some pointers on how to stand […]

How to implement media releases into your communications strategy

Media releases are a fantastic way to inform journalists about the latest news involving your organisation and ensure media coverage of key developments. However, if you’ve never written one before, they can be a daunting task, especially if you’re not sure where to start. Here are our tips on how to create captivating media releases […]