By: Phylicia Kai

When engaging with government—whether you’re a not-for-profit leader, public servant, or lived experience advocate—how you communicate is just as important as what you communicate. In today’s complex and fast-moving policy landscape, effective communication is a strategic imperative. But not everyone speaks to decision-makers or the media with the same background, confidence, or role clarity.

Tailored to Role, Audience, and Policy Context

Engaging effectively with government isn’t just about speaking well—it’s about knowing your audience and aligning your message with political and policy priorities.

  • CEOs and Executive Leaders need to clearly articulate the strategic value their organisation brings to the policy agenda, while building credibility with decision-makers.
  • Spokespeople must stay composed, accurate and persuasive when discussing policy impacts, funding asks, or community outcomes.
  • Lived Experience Advocates and Frontline Staff bring powerful insights grounded in real-world experience. Media training helps them tell their story with confidence, dignity, and impact—while protecting their own wellbeing.

Each of these voices plays a vital role in shaping public discourse. Our training ensures each one is equipped, supported, and heard.

What should government engagement training include?

At its core, tailored training is about building knowledge and capacity —so your message lands with the right people, at the right time, in the right way.

Whether you’re preparing for r a one-on-one meeting with a parliamentarian, an inquiry or hearing,  skill-based training ensures your voice is not only heard, but remembered.

Government training with Fifty Acres now available

That’s why government engagement training must go beyond generic offerings. At Fifty Acres, we deliver customised media training tailored to the diverse roles within your organisation—whether you’re a CEO meeting with Ministers, a departmental spokesperson fronting a Senate inquiry, or a community advocate preparing to share your lived experience at Parliament House.

Serious about your media outreach and are ready for media training?

Contact Fifty Acres to learn more about our workshops which can be held in person or virtually.

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