xAmplify

The Challenge

As xAmplify continued its rapid growth across government and enterprise markets, the company sought to articulate how its integrated approach to AI, automation, cyber security, cloud, enterprise platforms and managed services addressed the growing challenges organisations face in managing more complex digital environments with constrained resources.

Fifty Acres was engaged to develop a strategic communications and thought leadership program that would elevate the brand, strengthen executive profiles and position xAmplify as a leading voice on the future of digital transformation.

The Solution

Fifty Acres worked closely with the xAmplify team to execute a communications approach, spanning media relations,  thought leadership, stakeholder communications and brand messaging. This included identifying key market trends and policy shifts shaping government and enterprise technology investment, including responsible AI adoption, workforce pressures, procurement reform and the growing complexity of digital environments.

The Outcome

Through a combination of strategic media engagement, executive thought leadership and consistent brand storytelling, xAmplify strengthened its visibility across key technology, business and government audiences.

Over a 12-month period, the engagement generated media coverage with a reach of more than 1 million people, securing placements across leading publications including The Canberra Times, TechDay, iTWire and CRN. Executive profiling also elevated the visibility of xAmplify’s leadership team, positioning them as trusted voices on AI, digital transformation, cyber resilience, workforce productivity and the future of technology operating models.