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Effective storytelling for purpose-driven organisations

Navigating today’s media and audience landscape requires more than just marketing tactics. It’s about forming genuine connections and meaningful relationships with your audience. Storytelling not only humanises your organisation, creating a sense of familiarity and trust with your audience, but also improves their ability to remember key information. This is particularly powerful for organisations working […]

Get Election Ready with Fifty Acres

Download our checklist to help your team conduct strategic government engagement, complemented by media strategies, in the lead-up to the federal election. Now that we know the next federal election will likely occur early next year; it’s well and truly time to get election-ready. For over fourteen years, Fifty Acres has been advocating for Australia’s […]

Positioning your organisation to align with the Australian Government’s domestic violence response

The Labor Government’s $925 million Leaving Violence Program (LVP) announced last week, is intended to provide support to women escaping domestic violence situations, as part of the Labor Government’s National Plan to End Violence against Women and Children 2022-32. The National Plan aims to end violence in one generation, and though extensive, is far from […]

Guest blog: How can brands stand apart in a world that never stands still? – Supercurious

In a world that’s moving faster than ever, it’s now harder than ever for brands to breakthrough. With business leaders facing unprecedented challenges, our experience has highlighted some simple ways to move forward…and it starts with curiosity. 1. Ask more questions. Question the answers. In times of volatility and uncertainty, no-one has the answers. […]

Utilising emerging tools to implement your communications strategy

Your communications strategy has now been written, either in-house or with consulting assistance, and the fun part has arrived: It’s time to implement it! In 2024, there is an impressive range of accessible tools that can help you save time in putting the plan in place, saving time so you can focus on the important […]

Is your communications strategy prepared?

Now more than ever, effective communication is integral to your organisation. Stakeholders are savvier, media is constantly on the lookout for compelling stories, and internal staff have higher expectations of engagement consistency. A comprehensive communications strategy brings all these parts together to ensure coherent messaging, key objectives to work towards, and a plan to measure […]

Announcement of Groundbreaking Government Strategy Marks a Significant Milestone in the Fight for Gender Equality.

On the eve of International Women’s Day, the Labor government revealed its first ever strategy for promoting gender equality. Katy Gallagher, the Minister for Women, unveiled the plan on Thursday 7 March, marking a significant milestone in the fight towards creating a fairer and more equal Australia. The Australian government has seen a growing demand […]

5 Tips for a Successful Media Interview

Media interviews are not just a spotlight for your organisation; they’re a powerful stage to showcase the impact of your organisation’s work, garner support, and engage key stakeholders, such as the government. Whilst navigating these opportunities may seem daunting, they don’t have to be. Here are our five top tips to help transform media interviews […]

Masterclass 1: Practical Parts and Project Planning

Thank you to all those who joined Founder and CEO Jo Scard on 28th February to hear about juggling the practical and creative elements of a communications project to best increase momentum for your brand. In this 60-minute free webinar, Jo discussed how to find and keep focus, thinking laterally so that everybody wins, approaching […]

Fifty Acres 2024 ‘Ins’ and ‘Outs’

New year… same values! Our team of experts — Jo, Tam, Noah, Hannah, and Kristie — share the themes they are embracing in 2024 to guide Fifty Acres’ approach to impactful communications and engagement. Jo – CEO & Founder OUT: Being prescriptive, telling clients what they need to do IN: Listening to clients and empowering them […]

Busting 5 Common PR Myths in the New Year

As we dive into 2024, let’s clear up some misconceptions about PR that are still floating around. First and foremost, what exactly is PR? At its core, it’s the art of shaping how a brand or organisation is perceived by others. PR involves a whole bag of tricks – from media relations and government engagement […]

Media Relations in a Heavy News Period

There is no doubt that the news cycle has felt extra heavy recently. While news of horrific international and local stories have personally evoked feelings of helplessness and disappointment with the world, the impacts have also been palpable when trying to achieve earned media coverage for our clients. It is a difficult time to break […]