Fifty Acres, Author at Fifty Acres - Page 3 of 9

What I Learned About Purpose-Driven Communications During My Internship at Fifty Acres

This internship with Fifty Acres has been an incredible opportunity to grow as a communications professional. Before joining the agency, I had experience in communications through an in-house internship. Most of my work involved writing media releases, monitoring coverage, and attending press conferences for government projects. It taught me accuracy and navigating formal language, and […]

Beyond Sitting Weeks: How to Use the Full Parliamentary Calendar to Maximise Your Advocacy

When it comes to government engagement, timing is everything. But sitting weeks – when Parliament meets to debate legislation and make key decisions – are only one part of the picture. To truly influence policy and funding, organisations need to think beyond the bustle of Canberra sitting days. From the Federal Budget cycle to Senate […]

How to Spot Risks Before They Escalate With Media Monitoring

A single social media post, an under-the-radar online discussion, or a minor news mention can escalate into a significant reputational issue if not addressed early. Media monitoring allows organisations to systematically monitor trends, sentiment, and stakeholder conversations to identify potential risks before they develop into a crisis. For example, a minor conversation in an online […]

Timing your advocacy: Why parliamentary sitting weeks matter, and tips to align them with your engagement strategy.

When it comes to government engagement, timing is everything. A strong advocacy message can easily be overlooked if it reaches decision-makers at the wrong moment. To influence policy effectively, organisations need to understand not just what to say, but when to say it. That’s where the rhythm of parliamentary calendars becomes essential. What are sitting […]

Smarter Communications: How New Media Can Streamline Your Strategy

Every day, the average person is exposed to thousands of brand messages. For communications teams working with tight budgets and stretched resources, the challenge is clear: how do you cut through the noise without burning out your team? The answer isn’t more content; it is a smarter strategy. New media doesn’t just expand your reach; […]

How can media and communications support your government engagement?

Engaging government effectively requires more than well-prepared submissions and strong relationships. To truly influence decision-making, organisations need to integrate strategic communications and media into their government engagement efforts. The right communications strategy not only amplifies your message, but also strengthens your credibility, demonstrates broad support, and ensures your priorities stay on the radar of decision-makers. […]

What should you include in your pre-budget submission?

Each year, as the federal budget draws near, community organisations, peak bodies and service providers are invited to make pre-budget submissions. These submissions are an opportunity to influence national priorities by highlighting funding needs, policy reforms, and evidence-based solutions. But what makes an effective submission? Below are some practical tips to help ensure yours stays […]

Tailored Government Engagement Training: Why One Size Doesn’t Fit All

When engaging with government—whether you’re a not-for-profit leader, public servant, or lived experience advocate—how you communicate is just as important as what you communicate. In today’s complex and fast-moving policy landscape, effective communication is a strategic imperative. But not everyone speaks to decision-makers or the media with the same background, confidence, or role clarity. Tailored […]

Why is it crucial, yet often overlooked, to set up a crisis communication committee in your organisation?

Crises can be categorised into many forms – unexpected and immediate incidents, slow-burning issues, and reputational threats. No matter the type, it can strike any organisation at any time. While each crisis differs, one thing that remains constant is the need for a strategic and prepared response from the organisation. It is then vital for […]

Embracing AI, Whilst Upholding Authentic Storytelling

AI is transforming public relations, and fast. AI is helping communication professionals work smarter and faster. But as the tech becomes more sophisticated, one thing remains clear: nothing beats a real story, told with authenticity. Here’s how forward-thinking PR teams are blending AI with storytelling to stay ahead, and how getting that balance right matters […]

How to engage strategically with the new government?

It has been more than two months since the 2025 Federal Election, and with a stronger than expected Labor victory, it’s time to think strategically about how we can engage with the new government. Over the past month, we have hosted a series of post-election workshops across the country, unpacking key factors behind the changes […]

Gen Z and the Purpose Economy: What They Expect from Not-For-Profits

Gen Z has arrived and is infusing the purpose economy with a daring new vitality. Move over, millennials. Gen Z is the first generation to be really digitally native, having been born between the late 1990s and the early 2010s. They’re not only tech-savvy, though; they’re also values-driven, socially conscious, and intent on building a […]