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Smarter Communications: How New Media Can Streamline Your Strategy

Every day, the average person is exposed to thousands of brand messages. For communications teams working with tight budgets and stretched resources, the challenge is clear: how do you cut through the noise without burning out your team? The answer isn’t more content; it is a smarter strategy. New media doesn’t just expand your reach; […]

How can media and communications support your government engagement?

Engaging government effectively requires more than well-prepared submissions and strong relationships. To truly influence decision-making, organisations need to integrate strategic communications and media into their government engagement efforts. The right communications strategy not only amplifies your message, but also strengthens your credibility, demonstrates broad support, and ensures your priorities stay on the radar of decision-makers. […]

What should you include in your pre-budget submission?

Each year, as the federal budget draws near, community organisations, peak bodies and service providers are invited to make pre-budget submissions. These submissions are an opportunity to influence national priorities by highlighting funding needs, policy reforms, and evidence-based solutions. But what makes an effective submission? Below are some practical tips to help ensure yours stays […]

Tailored Government Engagement Training: Why One Size Doesn’t Fit All

When engaging with government—whether you’re a not-for-profit leader, public servant, or lived experience advocate—how you communicate is just as important as what you communicate. In today’s complex and fast-moving policy landscape, effective communication is a strategic imperative. But not everyone speaks to decision-makers or the media with the same background, confidence, or role clarity. Tailored […]

Why is it crucial, yet often overlooked, to set up a crisis communication committee in your organisation?

Crises can be categorised into many forms – unexpected and immediate incidents, slow-burning issues, and reputational threats. No matter the type, it can strike any organisation at any time. While each crisis differs, one thing that remains constant is the need for a strategic and prepared response from the organisation. It is then vital for […]

Embracing AI, Whilst Upholding Authentic Storytelling

AI is transforming public relations, and fast. AI is helping communication professionals work smarter and faster. But as the tech becomes more sophisticated, one thing remains clear: nothing beats a real story, told with authenticity. Here’s how forward-thinking PR teams are blending AI with storytelling to stay ahead, and how getting that balance right matters […]

How to engage strategically with the new government?

It has been more than two months since the 2025 Federal Election, and with a stronger than expected Labor victory, it’s time to think strategically about how we can engage with the new government. Over the past month, we have hosted a series of post-election workshops across the country, unpacking key factors behind the changes […]

Gen Z and the Purpose Economy: What They Expect from Not-For-Profits

Gen Z has arrived and is infusing the purpose economy with a daring new vitality. Move over, millennials. Gen Z is the first generation to be really digitally native, having been born between the late 1990s and the early 2010s. They’re not only tech-savvy, though; they’re also values-driven, socially conscious, and intent on building a […]

Why In-Person Events Still Matter in Government Engagement

In a world where attention is fleeting and trust is not easily earned, effective stakeholder engagement has become both more essential and more difficult. Traditional communication methods often fall short in today’s fast-paced, digital-first environment. What cuts through is strategic, values-based communication that centres people, places, and shared purpose. Stakeholders; whether they are government representatives, […]

Media Pitching for Good: How to Get Journalists to Care About Your Cause

In a fast-paced, rapid world, journalists are inundated with hundreds of pitches on a daily basis. A lot of them are promotional. A lot of them are forgotten. However, you have a distinct edge when you’re pitching for a cause—something that has genuine societal impact. The difficulty is in turning that goal into a story […]

Fifty Acres government engagement packages

Government Engagement Packages Newly announced: Budget Submission Workshop Now is the time to consider preparing your pre-budget submission. This workshop can help you develop something impactful. Whilst we tailor the workshops to your requirements, some content may include: what the submission should contain important inclusions which cannot be left out how to socialise across parliaments […]

Jo Scard featured on Power Of Women Podcast