Fifty Acres, Author at Fifty Acres - Page 3 of 8

Embracing AI, Whilst Upholding Authentic Storytelling

AI is transforming public relations, and fast. AI is helping communication professionals work smarter and faster. But as the tech becomes more sophisticated, one thing remains clear: nothing beats a real story, told with authenticity. Here’s how forward-thinking PR teams are blending AI with storytelling to stay ahead, and how getting that balance right matters […]

How to engage strategically with the new government?

It has been more than two months since the 2025 Federal Election, and with a stronger than expected Labor victory, it’s time to think strategically about how we can engage with the new government. Over the past month, we have hosted a series of post-election workshops across the country, unpacking key factors behind the changes […]

Gen Z and the Purpose Economy: What They Expect from Not-For-Profits

Gen Z has arrived and is infusing the purpose economy with a daring new vitality. Move over, millennials. Gen Z is the first generation to be really digitally native, having been born between the late 1990s and the early 2010s. They’re not only tech-savvy, though; they’re also values-driven, socially conscious, and intent on building a […]

Why In-Person Events Still Matter in Government Engagement

In a world where attention is fleeting and trust is not easily earned, effective stakeholder engagement has become both more essential and more difficult. Traditional communication methods often fall short in today’s fast-paced, digital-first environment. What cuts through is strategic, values-based communication that centres people, places, and shared purpose. Stakeholders; whether they are government representatives, […]

Media Pitching for Good: How to Get Journalists to Care About Your Cause

In a fast-paced, rapid world, journalists are inundated with hundreds of pitches on a daily basis. A lot of them are promotional. A lot of them are forgotten. However, you have a distinct edge when you’re pitching for a cause—something that has genuine societal impact. The difficulty is in turning that goal into a story […]

Fifty Acres government engagement packages

Government Engagement Packages Newly announced: Budget Submission Workshop Now is the time to consider preparing your pre-budget submission. This workshop can help you develop something impactful. Whilst we tailor the workshops to your requirements, some content may include: what the submission should contain important inclusions which cannot be left out how to socialise across parliaments […]

Jo Scard featured on Power Of Women Podcast

Government Engagement Workbook

Why a Modern Communications Strategy Must Look Beyond Socials

It is extremely easy to assume that communication strategy begins and ends with social media, but how many of us actually look beyond social media? This blog is not about downplaying the importance of social media but actually to bring us to look beyond social media and embrace new media in all its forms. Social […]

Social Media, Influence, and Integrity: The New Battleground for Advocacy Campaigns

As the 2025 federal election draws closer, social media continues to be one of the most powerful tools available to communicators. For advocacy campaigns—particularly in the not-for-profit and for-purpose sectors—platforms like X (formerly Twitter), TikTok, Instagram and LinkedIn offer unmatched access to audiences, media, and decision-makers alike. However, with great reach comes responsibility. These same […]

Election Eve Budget

Last night, the 2025–26 Australian Federal Budget handed down carried all the hallmarks of a pre-election budget, with a strong focus on cost-of-living relief, infrastructure investment, and healthcare improvements. Treasurer Jim Chalmers has unveiled $17.1 billion in tax cuts aimed at providing cost-of-living relief to working Australians. Per the Treasurer’s budget remarks, these cuts are […]

How Data and Analytics are Shaping Strategic Communication

At Fifty Acres, we utilise a wide range of data analytical tools – Telum, Meltwater, Survey Monkey, and Nutshell – to ensure that our communication strategies are data-driven and impactful. As communicators, we need to know how to leverage these powerful tools before, during and after outreach. With these tools available, it allows us to […]