Media interviews are not just a spotlight for your organisation; they’re a powerful stage to showcase the impact of your organisation’s work, garner support, and engage key stakeholders, such as the government.
Whilst navigating these opportunities may seem daunting, they don’t have to be. Here are our five top tips to help transform media interviews into impactful moments:
#1 Always know what your message is
Before the interview, crystalise your organisation’s key messages. What image do you intend to project, and what are the objectives of the interview? The ability to seamlessly deliver these messages with clarity and coherence is important. They should be seamlessly woven into your responses, ensuring a consistent and impactful portrayal of your organisation.
#2 Know your audience, journalist, and publication
Don’t let your message fall on deaf ears. Tailor your content to resonate with the specific audience of the media outlet. Dive into the journalist’s background and previous work; this not only facilitates a deeper connection, but also enables you to anticipate questions, understand the angle, and craft messages that speak their language.
#3 Authenticity as a pillar of communication
In an era of discerning audiences, authenticity stands out. Remember, your organisation’s impact is a story worth telling. Be genuine, be yourself, and allow your passion for your work to guide the conversation. Confidence and enthusiasm are essential elements for creating a lasting and impactful impression.
#4 The art of strategic storytelling
Take control of the narrative, especially if it’s a proactive pitch. Inject as many of your key messages as you can, whilst anticipating unexpected or challenging questions through rigorous media training practices. As the storyteller, your role is pivotal; adeptly shaping a coherent narrative is crucial for retaining control and presenting a compelling case for your organisation.
#5 Craft Short, impactful sound bites
In a world of attention spans and rapid content consumption, brevity is key. These sound bites serve as memorable “quotes” for media outlets, and are often extracted for use in shorter clips or repurposed content. Ensure that your key messages are encapsulated within these quotes, guaranteeing their dissemination, even in condensed interview segments.
If your organisation is looking for professional support in honing the media proficiency of key spokespeople, Fifty Acres can help through tailored media training solutions.
We are an integrated, award-winning agency, helping not for profits and purpose organisations tell their stories. We like doing good work for great organisations. Get in touch today at fiftyacres.com.au or info@fiftyacres.com.
