The latest
What the superannuation tax increase means for NFPs
Recent superannuation changes is good news for not for profit organisations. It means we are finally approaching a government who will likely listen to our plight.
The winning combination of earned media and government relations for purpose-driven organisations
Leveraging earned media and engaging with relevant government stakeholders are two tactics that NFPs often employ to raise their profile, build their community support, and increase their impact in their chosen area.
Now is the time to reintroduce yourself to government
Unlike the government before them, this Government is keen to hear from not-for-profit organisations and for good businesses, learn about the problems they are facing, and find a solution that your organisation can present.
Newsjacking – what is it and why does it work?
Whilst many believe that the only time to communicate with the media is when they get in touch, proactive media through newsjacking is one of Fifty Acres favourite strategies.
PR trends for NFPs in 2023
By reflecting on 2022’s emerging trends and best practices, we can look to 2023, and begin crafting communications strategies with purpose. The communications landscape is constantly changing. This year, we’ve seen the COVID-19 pandemic’s continued impact on news and media outlets, the rise and fall of some of the biggest players in social media, and […]
The role of strategic communication in driving trust for NFPs
Trust underpins the public’s connection with not for profits (NFPs) and charities. A strong, trusting relationship encourages funding and community support, increasing the organisation’s potential impact in its chosen area, and the role of strategic communications and public relations in driving trust for NFPs should not be understated.
Budget under cloud of review
Treasurer Jim Chalmers has been preparing the nation in recent weeks for a ‘bread and butter’ October budget, one that fulfils some of their election commitments, unpicks waste and meets some of the Coalition’s obligations at Labor’s choosing. In recent days, the Government has found itself re-evaluating their sums to offer much-needed relief for flood victims.
Playing it right: Entering the podcast game as a not-for-profit
In 2022, podcasts have become a staple in communications professionals’ toolboxes. Not-for-profits can leverage them – without having to start their own series.
Social capital is key in 2022 budget submissions
We’ve outlined the top five considerations for your budget submission, ensuring social capital is a priority when delivering return on investment.