We see the big picture, but have an attention to detail that can’t be beaten

Jo Scard Managing Director

Who’s who at Fifty Acres

We’re a passionate team of industry experts and specialists. And we love our work!

  • Jo Scard

    Founder and Managing Director

    As the Founder and Managing Director, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of the Human Rights Law Centre National Justice Project and Hockey ACT.

    Jo started Fifty Acres over eight years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

    As the Founder and Managing Director, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of the Human Rights Law Centre National Justice Project and Hockey ACT.

    Jo started Fifty Acres over eight years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

  • Jackie Hanafie

    Senior Director

    Jackie has over 12 years’ experience in public affairs both agency side working on high profile advocacy campaigns and in-house senior roles with international humanitarian NGOs such as World Vision, UNHCR and Unicef. With Fifty Acres she has overseen and managed a number of strategic communications projects, delivering results-driven strategies for clients such as the Centre for Social Impact, Amaze and the Antarctic Science Foundation. She received an Honours Degree (First Class) in Journalism from Monash University and a Masters in Strategic Public Relations from the University of Sydney.

    Jackie is bilingual and speaks fluent Spanish. She’s also a podcast enthusiast and enjoys a good pour over coffee.

    Jackie has over 12 years’ experience in public affairs both agency side working on high profile advocacy campaigns and in-house senior roles with international humanitarian NGOs such as World Vision, UNHCR and Unicef. With Fifty Acres she has overseen and managed a number of strategic communications projects, delivering results-driven strategies for clients such as the Centre for Social Impact, Amaze and the Antarctic Science Foundation. She received an Honours Degree (First Class) in Journalism from Monash University and a Masters in Strategic Public Relations from the University of Sydney.

    Jackie is bilingual and speaks fluent Spanish. She’s also a podcast enthusiast and enjoys a good pour over coffee.

  • Asha Serpless

    Operations Manager

    Asha is an experienced operations and events manager. At Fifty Acres Asha oversees operations and administration to ensure the client’s objectives are being met within timeframe and budget. She assists to organise client events at Parliament House and to arrange stakeholder consultations.

    With a degree in Education from Charles Darwin University,
    Asha is passionate about building positive workplace culture and coordinating administrative procedures to improve and streamline processes.

    Asha is an experienced operations and events manager. At Fifty Acres Asha oversees operations and administration to ensure the client’s objectives are being met within timeframe and budget. She assists to organise client events at Parliament House and to arrange stakeholder consultations.

    With a degree in Education from Charles Darwin University,
    Asha is passionate about building positive workplace culture and coordinating administrative procedures to improve and streamline processes.

  • Rachel Obradovic

    Senior Account Director

    Rachel Obradovic has more than 15 years’ experience in media, communications and government affairs. She has worked for senior federal and state government ministers, including providing strategic communications advice to Australia’s first female foreign minister. As a government affairs professional, Rachel spent ten years working in the private sector for representing industry and member organisations (Property Council) and representing some of Australia’s largest corporates during her time at Deloitte. Rachel has a Bachelor of Arts/Bachelor of Public Policy and Management (Honours) from the University of Melbourne and a Master of Communications (Public Relations) from Deakin University.

    Rachel Obradovic has more than 15 years’ experience in media, communications and government affairs. She has worked for senior federal and state government ministers, including providing strategic communications advice to Australia’s first female foreign minister. As a government affairs professional, Rachel spent ten years working in the private sector for representing industry and member organisations (Property Council) and representing some of Australia’s largest corporates during her time at Deloitte. Rachel has a Bachelor of Arts/Bachelor of Public Policy and Management (Honours) from the University of Melbourne and a Master of Communications (Public Relations) from Deakin University.

  • Carolyn Boyd

    Account Director

    Carolyn Boyd has more than 20 years’ experience in journalism, public relations and marketing. She has held government and not-for-profit communication roles, including media management for the Australian Trade Commission and Mission Australia. As a journalist, Carolyn spent ten years in the business and property space, writing and editing for a wide array of publications including the Australian Financial Review, the Sydney Morning Herald, In The Black and Acuity. She was regularly invited onto radio and television as a subject expert.

    Carolyn has a Bachelor of Arts (Communications) from Charles Sturt University and a Master of Business Administration from the AGSM at the University of NSW. She is passionate about storytelling, the environment, education and sports and is a board member of her state Little Athletics association and her local primary school.

    Carolyn Boyd has more than 20 years’ experience in journalism, public relations and marketing. She has held government and not-for-profit communication roles, including media management for the Australian Trade Commission and Mission Australia. As a journalist, Carolyn spent ten years in the business and property space, writing and editing for a wide array of publications including the Australian Financial Review, the Sydney Morning Herald, In The Black and Acuity. She was regularly invited onto radio and television as a subject expert.

    Carolyn has a Bachelor of Arts (Communications) from Charles Sturt University and a Master of Business Administration from the AGSM at the University of NSW. She is passionate about storytelling, the environment, education and sports and is a board member of her state Little Athletics association and her local primary school.

  • Charly Binney

    Account Manager

    Charly is a PR and communications professional with a background in film. Working with Universal Pictures for three years and agency-side proceeding that, she has a firm grounding in the entertainment industry and a passion for social change. She is experienced in running integrated online, offline and social publicity campaigns, managing events, engaging ambassadors and influencers and planning partnerships, sponsorships and promotions.

    Charly comes from London and has a Bachelor of Arts in Human Geography from Durham University. She enjoys playing mixed netball and taking walks along the Yarra listening to her favourite podcasts.

    Charly is a PR and communications professional with a background in film. Working with Universal Pictures for three years and agency-side proceeding that, she has a firm grounding in the entertainment industry and a passion for social change. She is experienced in running integrated online, offline and social publicity campaigns, managing events, engaging ambassadors and influencers and planning partnerships, sponsorships and promotions.

    Charly comes from London and has a Bachelor of Arts in Human Geography from Durham University. She enjoys playing mixed netball and taking walks along the Yarra listening to her favourite podcasts.

  • Frankie Harrington

    Account Manager

    Frankie hails from London where she worked as a PR and communications professional for six years. She has experience in both the corporate and not for profit sectors, most recently delivering PR and social media campaigns for one of the
    biggest and most trusted charity brands in the UK, Macmillan Cancer Support. With a Bachelor of Arts degree in English and Philosophy from the University of Nottingham, Frankie enjoys crafting copy when she isn’t busy deliberating the meaning of life or learning Spanish in her spare time.

    Frankie hails from London where she worked as a PR and communications professional for six years. She has experience in both the corporate and not for profit sectors, most recently delivering PR and social media campaigns for one of the
    biggest and most trusted charity brands in the UK, Macmillan Cancer Support. With a Bachelor of Arts degree in English and Philosophy from the University of Nottingham, Frankie enjoys crafting copy when she isn’t busy deliberating the meaning of life or learning Spanish in her spare time.

  • Kaela Good

    Account Manager

    At Fifty Acres, Kaela works to assist for-purpose brands and not-for-profits with their PR and marketing goals. Kaela is a communication and content specialist with skills in traditional and digital media, design and fundraising. She received a Bachelor of Communication (Public Relations) and a Bachelor of Business Studies from Charles Sturt University. Throughout her career she has worked with community-based organisations, health non-for-profits and charities.

    At Fifty Acres, Kaela works to assist for-purpose brands and not-for-profits with their PR and marketing goals. Kaela is a communication and content specialist with skills in traditional and digital media, design and fundraising. She received a Bachelor of Communication (Public Relations) and a Bachelor of Business Studies from Charles Sturt University. Throughout her career she has worked with community-based organisations, health non-for-profits and charities.

  • Julia Macerola

    Senior Account Executive

    Julia is our communications all-rounder with skills in writing, design, media relations and social media engagement. She is passionate about creating content that audiences can engage with and relate to. Julia has experience working in not-for-profit and corporate sectors. She received a Bachelor of Commerce (Marketing) and Bachelor of Media (Public Relations and Advertising) at the University of New South Wales. Julia kicks goals within and outside of Fifty Acres as an avid footballer.

    Julia is our communications all-rounder with skills in writing, design, media relations and social media engagement. She is passionate about creating content that audiences can engage with and relate to. Julia has experience working in not-for-profit and corporate sectors. She received a Bachelor of Commerce (Marketing) and Bachelor of Media (Public Relations and Advertising) at the University of New South Wales. Julia kicks goals within and outside of Fifty Acres as an avid footballer.

  • Justin Dymott

    Creative Adviser

    Justin has worked in the visual communications industry for over 25 years with a focus on not-for-profit clients, which have included World Vision, Plan Australia and RedR Australia. He executes creative messaging ideas across all mediums from print to digital. Justin brainstorms strategies to optimise the visual impact of designs reflective of the strategic direction of each organisation.

    Justin is an avid vinyl collector and enjoys keeping fit and dabbling in veterans AFL football and follows the Carlton Football Club, but don’t hold that against him.

    Justin has worked in the visual communications industry for over 25 years with a focus on not-for-profit clients, which have included World Vision, Plan Australia and RedR Australia. He executes creative messaging ideas across all mediums from print to digital. Justin brainstorms strategies to optimise the visual impact of designs reflective of the strategic direction of each organisation.

    Justin is an avid vinyl collector and enjoys keeping fit and dabbling in veterans AFL football and follows the Carlton Football Club, but don’t hold that against him.

  • Myles Pearce

    Account Coordinator

    Myles is an ambitious graduate with a Bachelor of Marketing Management and a Bachelor of Communications in Advertising from the University of Canberra. During his studies, he gained valuable experience through a variety of internships and placements at both commercial and non-profits. After a hard day’s work Myles can be found at cinemas around town where he loves to keep up-to-date with all things pop culture.

    Myles is an ambitious graduate with a Bachelor of Marketing Management and a Bachelor of Communications in Advertising from the University of Canberra. During his studies, he gained valuable experience through a variety of internships and placements at both commercial and non-profits. After a hard day’s work Myles can be found at cinemas around town where he loves to keep up-to-date with all things pop culture.

  • Jasmine Malapa

    Administrator

    Jasmine brings her love of organisation to support the team to carry out administration duties. She speaks fluent French and is currently studying Law as well as some minor studies in Applied Economics.

    Jasmine brings her love of organisation to support the team to carry out administration duties. She speaks fluent French and is currently studying Law as well as some minor studies in Applied Economics.

Looking for collaborators who deliver? Drop us a line.