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We see the big picture, but have an attention to detail that can’t be beaten

Jo Scard Founder + CEO

Who’s who at
Fifty Acres

We’re a passionate team of industry experts and specialists. And we love our work! If you’d like to join our team, check out our vacancies.

  • Jo Scard

    Founder + Chief Executive Officer

    As the Founder and CEO, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. Jo has been a senior adviser to the Rudd and Gillard government’s and to the British Labour Party. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of Fitted for Work and Hockey ACT.

    Jo started Fifty Acres over ten years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

    As the Founder and CEO, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. Jo has been a senior adviser to the Rudd and Gillard government’s and to the British Labour Party. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of Fitted for Work and Hockey ACT.

    Jo started Fifty Acres over ten years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

  • Asha Serpless

    Director Operations + Stakeholder Engagement

    At Fifty Acres, Asha oversees the agency’s operations, human resources, budgets and reporting, and works closely with the CEO in leading new business development. She is experienced in administrative support roles in the not-for-profit sector and has a deep understanding of project management and a fine-tuned talent for improving all manner of workplace procedures.

    Asha coordinates our client’s government engagement events at Parliament House and works strategically with Account Directors to contribute to stakeholder engagement plans. She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes.

    Currently studying a Graduate Diploma of Psychology Advanced at Monash University, Asha is passionate about eliminating stigmas surrounding mental health, and volunteers as a Youth Mentor for Raise Foundation. She has a Graduate Diploma in Psychology from Monash University and a Bachelor of Education from Charles Darwin University.

    At Fifty Acres, Asha oversees the agency’s operations, human resources, budgets and reporting, and works closely with the CEO in leading new business development. She is experienced in administrative support roles in the not-for-profit sector and has a deep understanding of project management and a fine-tuned talent for improving all manner of workplace procedures.

    Asha coordinates our client’s government engagement events at Parliament House and works strategically with Account Directors to contribute to stakeholder engagement plans. She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes.

    Currently studying a Graduate Diploma of Psychology Advanced at Monash University, Asha is passionate about eliminating stigmas surrounding mental health, and volunteers as a Youth Mentor for Raise Foundation. She has a Graduate Diploma in Psychology from Monash University and a Bachelor of Education from Charles Darwin University.

  • Alexandra La Sala

    Account Director

    A communications professional based in Melbourne, Lex comes with varied and diverse experience in media planning, buying, outreach and implementation.
    With a proven history of working on a broad range of government and awareness-based projects, Lex is a skilled writer, project manager and strategist.
    Currently working towards a Master of Global Media Communication at the University of Melbourne, Lex is highly passionate about strategic communications, politics and social change.
    She has a Bachelor’s degree in Communications and Media from RMIT University and has previously worked as a hybrid media buyer for UM Worldwide and Wavemaker Global.
    Well versed across traditional and digital mediums, Lex loves to craft meaningful communication strategies and effective PR plans. Outside of work, you can find Lex volunteering for human rights organisations or teaching Irish dancing.

    A communications professional based in Melbourne, Lex comes with varied and diverse experience in media planning, buying, outreach and implementation.
    With a proven history of working on a broad range of government and awareness-based projects, Lex is a skilled writer, project manager and strategist.
    Currently working towards a Master of Global Media Communication at the University of Melbourne, Lex is highly passionate about strategic communications, politics and social change.
    She has a Bachelor’s degree in Communications and Media from RMIT University and has previously worked as a hybrid media buyer for UM Worldwide and Wavemaker Global.
    Well versed across traditional and digital mediums, Lex loves to craft meaningful communication strategies and effective PR plans. Outside of work, you can find Lex volunteering for human rights organisations or teaching Irish dancing.

  • Dasha Romanowski

    Account Director

    Dasha is a creative communications professional based in Melbourne. With a diverse background in journalism, copywriting and digital marketing, she’s well-versed in creating and implementing effective communications strategies that resonate with their audiences.

    Dasha has previously worked as a communications adviser and content producer in the higher education sector, and has a breadth of experience in brand storytelling, social media management and campaign planning. She’s a freelance contributor for a number of music and culture publications and has a Bachelor of Arts in English from the University of Adelaide.

    Passionate about environmentalism and social change, Dasha loves using communications as a way to engage audiences, build meaningful stakeholder relationships and make a positive impact. With a special interest in animal rights, she spends her free time volunteering with animal rescue and advocacy organisations.

    Dasha is a creative communications professional based in Melbourne. With a diverse background in journalism, copywriting and digital marketing, she’s well-versed in creating and implementing effective communications strategies that resonate with their audiences.

    Dasha has previously worked as a communications adviser and content producer in the higher education sector, and has a breadth of experience in brand storytelling, social media management and campaign planning. She’s a freelance contributor for a number of music and culture publications and has a Bachelor of Arts in English from the University of Adelaide.

    Passionate about environmentalism and social change, Dasha loves using communications as a way to engage audiences, build meaningful stakeholder relationships and make a positive impact. With a special interest in animal rights, she spends her free time volunteering with animal rescue and advocacy organisations.

  • Bronte Ryan

    Senior Account Manager

    Bronte is a communications professional based in Melbourne, who has worked in journalism, media, communications and copywriting for a number of national organisations. She has worked in communications in both the not-for-profit and government sectors, across a wide range of projects and campaigns.

    With a background in radio and television journalism, Bronte enjoys bringing stories that matter to life. She has a passion for creating engaging and meaningful content across both digital and traditional media channels. Bronte is also highly experienced in media relations, stakeholder management, strategic communications planning and issues management. She graduated with a Bachelor in Mass Communications at Queensland University of Technology (QUT), with majors in Journalism and Public Relations.

    Bronte is passionate about many causes including equality, sustainability and health and wellbeing. She spends her free time by the ocean or visiting new places, usually with her rescue dog. She has also developed an interest in podcasting after volunteering in community radio.

    Bronte is a communications professional based in Melbourne, who has worked in journalism, media, communications and copywriting for a number of national organisations. She has worked in communications in both the not-for-profit and government sectors, across a wide range of projects and campaigns.

    With a background in radio and television journalism, Bronte enjoys bringing stories that matter to life. She has a passion for creating engaging and meaningful content across both digital and traditional media channels. Bronte is also highly experienced in media relations, stakeholder management, strategic communications planning and issues management. She graduated with a Bachelor in Mass Communications at Queensland University of Technology (QUT), with majors in Journalism and Public Relations.

    Bronte is passionate about many causes including equality, sustainability and health and wellbeing. She spends her free time by the ocean or visiting new places, usually with her rescue dog. She has also developed an interest in podcasting after volunteering in community radio.

  • Jemimah Taylor

    Senior Account Manager

    Jemimah is a communications professional based in Sydney. She has over three years’ agency experience, with strengths in creative ideation, campaign strategy and media relations.

    Passionate about working in the NFP and for good sector, she has contributed to a range of integrated campaigns for the likes of Lifeblood Australia, parkrun and Smiling Mind, as well as aiding with the development of a PR plan regarding the refugee crisis in Australia.

    Jemimah grew up in England and studied at Bournemouth University where she gained a Bachelor’s Degree (with Honours) studying English. Exploring literature, language and communications, she became fascinated with the power of words and storytelling and quickly landed herself a PR role in London after study.

    Since arriving in Australia, Jemimah has been passionate about protecting Australia’s wildlife and joined conservation group The Wilderness Society. She works on both community based projects, and larger national campaigns that call on change to current systems failing Australia’s natural world.

    Jemimah is a communications professional based in Sydney. She has over three years’ agency experience, with strengths in creative ideation, campaign strategy and media relations.

    Passionate about working in the NFP and for good sector, she has contributed to a range of integrated campaigns for the likes of Lifeblood Australia, parkrun and Smiling Mind, as well as aiding with the development of a PR plan regarding the refugee crisis in Australia.

    Jemimah grew up in England and studied at Bournemouth University where she gained a Bachelor’s Degree (with Honours) studying English. Exploring literature, language and communications, she became fascinated with the power of words and storytelling and quickly landed herself a PR role in London after study.

    Since arriving in Australia, Jemimah has been passionate about protecting Australia’s wildlife and joined conservation group The Wilderness Society. She works on both community based projects, and larger national campaigns that call on change to current systems failing Australia’s natural world.

Looking for collaborators who deliver? Drop us a line.