We see the big picture, but have an attention to detail that can’t be beaten

Jo Scard Managing Director

Who’s who at Fifty Acres

We’re a passionate team of industry experts and specialists. And we love our work!

  • Jo Scard

    Founder + Chief Executive Officer

    As the Founder and Managing Director, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of the Human Rights Law Centre National Justice Project and Hockey ACT.

    Jo started Fifty Acres over eight years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

    As the Founder and Managing Director, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of the Human Rights Law Centre National Justice Project and Hockey ACT.

    Jo started Fifty Acres over eight years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

  • Jackie Hanafie

    Global Director + Head of Strategy

    As Global Director and Head of Strategy, Jackie supports Fifty Acres’ global operations and push into new markets, and oversees all client strategy work.

    Jackie has worked for more than 10 years in the NGO and not-for-profit sectors providing trusted media and crisis counsel to countless CEOs and high profile spokespeople. Her background is in international aid where she has worked for, and consulted to, organisations such as UNHCR, UNICEF, World Vision, Refugee Council of Australia, Plan International, ChilOut and Beyond the Orphanage.

    A journalist by trade, Jackie received the Honours Degree of the Bachelor of Journalism (First Class) from Monash University where her research thesis focused on the negotiation of access for journalists in protracted humanitarian emergencies. She also received a Master of Strategic Relations from the University of Sydney and is currently working towards a second master’s degree in International Relations at Macquarie University.

    Jackie is our resident digital nomad and has worked across Europe, Central and South America, the Middle East and Asia where she’s been able to fully immerse in local cultures and become conversationally fluent in Spanish. She’s a current member of Wifi Tribe – a community of location independent professionals who co-live and co-work with an emphasis on new experiences and real human connections.

    Jackie is passionate about the power of storytelling to effect positive social change.

    As Global Director and Head of Strategy, Jackie supports Fifty Acres’ global operations and push into new markets, and oversees all client strategy work.

    Jackie has worked for more than 10 years in the NGO and not-for-profit sectors providing trusted media and crisis counsel to countless CEOs and high profile spokespeople. Her background is in international aid where she has worked for, and consulted to, organisations such as UNHCR, UNICEF, World Vision, Refugee Council of Australia, Plan International, ChilOut and Beyond the Orphanage.

    A journalist by trade, Jackie received the Honours Degree of the Bachelor of Journalism (First Class) from Monash University where her research thesis focused on the negotiation of access for journalists in protracted humanitarian emergencies. She also received a Master of Strategic Relations from the University of Sydney and is currently working towards a second master’s degree in International Relations at Macquarie University.

    Jackie is our resident digital nomad and has worked across Europe, Central and South America, the Middle East and Asia where she’s been able to fully immerse in local cultures and become conversationally fluent in Spanish. She’s a current member of Wifi Tribe – a community of location independent professionals who co-live and co-work with an emphasis on new experiences and real human connections.

    Jackie is passionate about the power of storytelling to effect positive social change.

  • Asha Serpless

    Operations Director

    Our Operations Director, Asha, brought a wealth of professional planning and organisational skills to the Fifty Acres team during an exciting time of expansion. She quickly got to work implementing new streamlined processes that have greatly benefited both our clients and team.

    With a degree in Education from Charles Darwin University and her experience in operations and administrative roles in the not-for-profit sector, Asha has a deep understanding of project management, event planning and a fine-tuned talent for improving all manner of workplace procedures.

    She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes and important issues.

    Asha is always on hand to support clients, management and her team to ensure all projects are running efficiently and achieving exceptional results.

    Our Operations Director, Asha, brought a wealth of professional planning and organisational skills to the Fifty Acres team during an exciting time of expansion. She quickly got to work implementing new streamlined processes that have greatly benefited both our clients and team.

    With a degree in Education from Charles Darwin University and her experience in operations and administrative roles in the not-for-profit sector, Asha has a deep understanding of project management, event planning and a fine-tuned talent for improving all manner of workplace procedures.

    She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes and important issues.

    Asha is always on hand to support clients, management and her team to ensure all projects are running efficiently and achieving exceptional results.

  • Kari Browne

    News + Senior Account Manager

    Kari has a solid global communications background anchored in journalism, international politics and small business development. She worked as a senior producer for BBC News in Los Angeles, Washington DC, New York and London covering a range of events including the U.S. presidential elections, the Global Financial Crisis from Wall Street and regularly covered the United Nations in New York.

    She has held a distinguished fellowship with the Congressional Black Caucus Foundation while working in the United States Congress as well as a fellowship with the UNHCR and a Ford Foundation fellowship in Kenya, Tanzania and Uganda. Kari was the Deputy Global Editor of Ms. Magazine in Los Angeles and worked in small business development in NYC where she created two community coffee shops and performance spaces. Her work has taken her throughout the Middle East, Africa, Europe and China.

    Now calling Sydney home, Kari brings a diverse international communications perspective to Fifty Acres.

    Kari has a solid global communications background anchored in journalism, international politics and small business development. She worked as a senior producer for BBC News in Los Angeles, Washington DC, New York and London covering a range of events including the U.S. presidential elections, the Global Financial Crisis from Wall Street and regularly covered the United Nations in New York.

    She has held a distinguished fellowship with the Congressional Black Caucus Foundation while working in the United States Congress as well as a fellowship with the UNHCR and a Ford Foundation fellowship in Kenya, Tanzania and Uganda. Kari was the Deputy Global Editor of Ms. Magazine in Los Angeles and worked in small business development in NYC where she created two community coffee shops and performance spaces. Her work has taken her throughout the Middle East, Africa, Europe and China.

    Now calling Sydney home, Kari brings a diverse international communications perspective to Fifty Acres.

  • Charly Binney

    Publicity.is + Account Manager

    Charly is a PR and communications professional, born and raised in London, now fully settled in Melbourne. She was fully immersed in the film world for 4 years, working for Universal Pictures International as a publicist and has a firm grounding in the entertainment industry with a passion for social change, which has resulted in her volunteering for Films For Change, an educational events enterprise, and a community of conscious people who celebrate the power of documentary to improve our understanding of the world.

    Charly is experienced in running integrated online, offline and social publicity campaigns, managing events, engaging ambassadors and influencers and planning partnerships, sponsorships and promotions.

    Charly has a Bachelor of Arts in Human Geography from Durham University with a specific interest in Feminist Geography. She enjoys playing mixed netball and taking walks along the Yarra listening to her favourite podcasts.

    Charly is a PR and communications professional, born and raised in London, now fully settled in Melbourne. She was fully immersed in the film world for 4 years, working for Universal Pictures International as a publicist and has a firm grounding in the entertainment industry with a passion for social change, which has resulted in her volunteering for Films For Change, an educational events enterprise, and a community of conscious people who celebrate the power of documentary to improve our understanding of the world.

    Charly is experienced in running integrated online, offline and social publicity campaigns, managing events, engaging ambassadors and influencers and planning partnerships, sponsorships and promotions.

    Charly has a Bachelor of Arts in Human Geography from Durham University with a specific interest in Feminist Geography. She enjoys playing mixed netball and taking walks along the Yarra listening to her favourite podcasts.

  • Frankie Harrington

    Account Manager

    Frankie hails from London where she was a PR and communications professional for six years. After starting out at a luxury PR agency, Frankie decided to jump ship into the not for profit sector and has never looked back. As well as working for small organisations, Frankie delivered PR and social media campaigns for one of the biggest and most trusted charity brands in the UK, Macmillan Cancer Support.

    With a Bachelor of Arts degree in English and Philosophy from the University of Nottingham, Frankie brings both creative ideas and strategic thinking to her work. Following her move ‘down under’, she has enjoyed getting to grips with the Australian media and tries to keep on top of news in both hemispheres! When she isn’t busy deliberating the meaning of life, Frankie is taking Spanish lessons and exploring new places in her spare time.

    Frankie hails from London where she was a PR and communications professional for six years. After starting out at a luxury PR agency, Frankie decided to jump ship into the not for profit sector and has never looked back. As well as working for small organisations, Frankie delivered PR and social media campaigns for one of the biggest and most trusted charity brands in the UK, Macmillan Cancer Support.

    With a Bachelor of Arts degree in English and Philosophy from the University of Nottingham, Frankie brings both creative ideas and strategic thinking to her work. Following her move ‘down under’, she has enjoyed getting to grips with the Australian media and tries to keep on top of news in both hemispheres! When she isn’t busy deliberating the meaning of life, Frankie is taking Spanish lessons and exploring new places in her spare time.

  • Kaela Good

    Content Specialist + Account Manager

    Kaela is an experienced communication and content specialist. She is proud to use her diverse range of creative and strategic skills to assist for-purpose brands and NFP organisations in their mission to make the world a better place.

    Kaela is passionate about strengthening client’s brands and building their profile through beautiful storytelling, good design and strategic stakeholder engagement.

    At Fifty Acres, Kaela develops communication plans, creates successful fundraising campaigns and prepares copy and collateral for both traditional and digital media.

    She earned a Bachelor of Communication (Public Relations) and a Bachelor of Business Studies from Charles Sturt University.

    Throughout her career, she has worked with many community-based organisations, health non-for-profits and charities that advocate for causes close to her heart. And she is thrilled she gets to do more of that every day as part of the Fifty Acres team!

    Kaela is an experienced communication and content specialist. She is proud to use her diverse range of creative and strategic skills to assist for-purpose brands and NFP organisations in their mission to make the world a better place.

    Kaela is passionate about strengthening client’s brands and building their profile through beautiful storytelling, good design and strategic stakeholder engagement.

    At Fifty Acres, Kaela develops communication plans, creates successful fundraising campaigns and prepares copy and collateral for both traditional and digital media.

    She earned a Bachelor of Communication (Public Relations) and a Bachelor of Business Studies from Charles Sturt University.

    Throughout her career, she has worked with many community-based organisations, health non-for-profits and charities that advocate for causes close to her heart. And she is thrilled she gets to do more of that every day as part of the Fifty Acres team!

  • Julia Macerola

    Social Specialist + Senior Account Executive

    Julia has extensive knowledge of all things digital – from media convergence to social media listening and content creation. She also has a knack for understanding and translating analytics for clients, helping them improve and kick their communication goals.

    She is passionate about creating content that audiences can engage with and relate to. During her graduate program with Fifty Acres, Julia successfully managed corporate clients across tourism, hospitality and retail industries.

    Whilst studying, Julia worked at Carat Australia and IDG Communications. She received a Bachelor of Commerce (Marketing) and Bachelor of Media (Public Relations and Advertising) at the University of New South Wales.

    Julia is Canberra-based but can be spotted working in the Sydney office. No matter where she is, Julia kicks goals within and outside of Fifty Acres as an avid footballer.

    Julia has extensive knowledge of all things digital – from media convergence to social media listening and content creation. She also has a knack for understanding and translating analytics for clients, helping them improve and kick their communication goals.

    She is passionate about creating content that audiences can engage with and relate to. During her graduate program with Fifty Acres, Julia successfully managed corporate clients across tourism, hospitality and retail industries.

    Whilst studying, Julia worked at Carat Australia and IDG Communications. She received a Bachelor of Commerce (Marketing) and Bachelor of Media (Public Relations and Advertising) at the University of New South Wales.

    Julia is Canberra-based but can be spotted working in the Sydney office. No matter where she is, Julia kicks goals within and outside of Fifty Acres as an avid footballer.

  • Juliet Hanafie

    Research + Policy Adviser

    Juliet is our Research and Policy Adviser with a background in international and community development. She has nearly a decade of experience in various roles across the NGO sector. She holds a postgraduate degree in Development Studies and is currently working towards a Master of Applied Anthropology and Participatory Development at the Australian National University, where she is specialising in Gender Studies.

    Juliet is passionate about international and local women’s health, human rights and participation within society, and strives to ensure gender equality is at the forefront of all she does. In her spare time, Juliet enjoys travel, trivia and a good cup of tea.

    Juliet is our Research and Policy Adviser with a background in international and community development. She has nearly a decade of experience in various roles across the NGO sector. She holds a postgraduate degree in Development Studies and is currently working towards a Master of Applied Anthropology and Participatory Development at the Australian National University, where she is specialising in Gender Studies.

    Juliet is passionate about international and local women’s health, human rights and participation within society, and strives to ensure gender equality is at the forefront of all she does. In her spare time, Juliet enjoys travel, trivia and a good cup of tea.

  • Justin Dymott

    Creative Adviser

    Justin has worked in the visual communications industry for over 25 years with a focus on not-for-profit clients, which have included World Vision, Plan Australia and RedR Australia. He executes creative messaging ideas across all mediums from print to digital. Justin brainstorms strategies to optimise the visual impact of designs reflective of the strategic direction of each organisation.

    Justin is an avid vinyl collector and enjoys keeping fit and dabbling in veterans AFL football and follows the Carlton Football Club, but don’t hold that against him.

    Justin has worked in the visual communications industry for over 25 years with a focus on not-for-profit clients, which have included World Vision, Plan Australia and RedR Australia. He executes creative messaging ideas across all mediums from print to digital. Justin brainstorms strategies to optimise the visual impact of designs reflective of the strategic direction of each organisation.

    Justin is an avid vinyl collector and enjoys keeping fit and dabbling in veterans AFL football and follows the Carlton Football Club, but don’t hold that against him.

  • Myles Pearce

    Good People Producer + Account Executive

    Myles is an ambitious graduate eager to bring years of academic practice into practical implementation. Graduating with a double degree in Marketing Management and Communication in Advertising from the University of Canberra, Myles has solid research skills, and cutting edge industry knowledge.

    During his degree, Myles worked within both the non-profit and commercial sectors through internships with the Heart Foundation ACT, an organisation dedicated to raising awareness of heart health in Australia, and Coordinate, one of the leading creative agencies in Canberra.

    After a hard day’s work, you can find Myles catching the latest movie release where he loves to keep up-to-date with all things pop-culture.

    Myles is an ambitious graduate eager to bring years of academic practice into practical implementation. Graduating with a double degree in Marketing Management and Communication in Advertising from the University of Canberra, Myles has solid research skills, and cutting edge industry knowledge.

    During his degree, Myles worked within both the non-profit and commercial sectors through internships with the Heart Foundation ACT, an organisation dedicated to raising awareness of heart health in Australia, and Coordinate, one of the leading creative agencies in Canberra.

    After a hard day’s work, you can find Myles catching the latest movie release where he loves to keep up-to-date with all things pop-culture.

  • Jasmine Malapa

    Administrator

    Jasmine brings her love of organisation to support the team to carry out administration duties. She speaks fluent French and is currently studying Law as well as some minor studies in Applied Economics.

    Jasmine brings her love of organisation to support the team to carry out administration duties. She speaks fluent French and is currently studying Law as well as some minor studies in Applied Economics.

Looking for collaborators who deliver? Drop us a line.