We see the big picture, but have an attention to detail that can’t be beaten

Jo Scard Founder + CEO

Who’s who at
Fifty Acres

We’re a passionate team of industry experts and specialists. And we love our work! If you’d like to join our team, check out our vacancies.

  • Jo Scard

    Founder + Chief Executive Officer

    As the Founder and CEO, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of the Human Rights Law Centre National Justice Project and Hockey ACT.

    Jo started Fifty Acres over eight years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

    As the Founder and CEO, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of the Human Rights Law Centre National Justice Project and Hockey ACT.

    Jo started Fifty Acres over eight years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

  • Jackie Hanafie

    Global Director + Head of Strategy

    As Global Director and Head of Strategy, Jackie supports Fifty Acres’ global operations and push into new markets, and oversees all client strategy work.

    Jackie has worked for more than 10 years in the NGO and not-for-profit sectors providing trusted media and crisis counsel to countless CEOs and high profile spokespeople. Her background is in international aid where she has worked for, and consulted to, organisations such as UNHCR, UNICEF, World Vision, Refugee Council of Australia, Plan International, ChilOut and Beyond the Orphanage.

    A journalist by trade, Jackie received the Honours Degree of the Bachelor of Journalism (First Class) from Monash University where her research thesis focused on the negotiation of access for journalists in protracted humanitarian emergencies. She also received a Master of Strategic Relations from the University of Sydney and is currently working towards a second master’s degree in International Relations at Macquarie University.

    Jackie has worked across Europe, Central and South America, the Middle East and Asia where she’s been able to fully immerse in local cultures and become fluent in Spanish. She is a founding Board Member of Ocean Mimic –  an Indonesia-based UK charity working to protect the oceans and help solve the complex global plastic crisis.

    Jackie is passionate about the power of storytelling to effect positive social change.

    As Global Director and Head of Strategy, Jackie supports Fifty Acres’ global operations and push into new markets, and oversees all client strategy work.

    Jackie has worked for more than 10 years in the NGO and not-for-profit sectors providing trusted media and crisis counsel to countless CEOs and high profile spokespeople. Her background is in international aid where she has worked for, and consulted to, organisations such as UNHCR, UNICEF, World Vision, Refugee Council of Australia, Plan International, ChilOut and Beyond the Orphanage.

    A journalist by trade, Jackie received the Honours Degree of the Bachelor of Journalism (First Class) from Monash University where her research thesis focused on the negotiation of access for journalists in protracted humanitarian emergencies. She also received a Master of Strategic Relations from the University of Sydney and is currently working towards a second master’s degree in International Relations at Macquarie University.

    Jackie has worked across Europe, Central and South America, the Middle East and Asia where she’s been able to fully immerse in local cultures and become fluent in Spanish. She is a founding Board Member of Ocean Mimic –  an Indonesia-based UK charity working to protect the oceans and help solve the complex global plastic crisis.

    Jackie is passionate about the power of storytelling to effect positive social change.

  • Asha Serpless

    Operations + Outreach Director

    Our Operations Director, Asha, brought a wealth of professional planning and organisational skills to the Fifty Acres team during an exciting time of expansion. She quickly got to work implementing new streamlined processes that have greatly benefited both our clients and team.

    She earned a Bachelor of Education from Charles Darwin University and is currently undertaking a Graduate Diploma in Psychology at Monash University. Experienced in operations and administrations for the not-for-profit sector, Asha has a deep understanding of project management, event planning and a fine-tuned talent for improving all manner of workplace procedures.

    She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes and important issues.

    Asha is always on hand to support clients, management and her team to ensure all projects are running efficiently and achieving exceptional results.

    Our Operations Director, Asha, brought a wealth of professional planning and organisational skills to the Fifty Acres team during an exciting time of expansion. She quickly got to work implementing new streamlined processes that have greatly benefited both our clients and team.

    She earned a Bachelor of Education from Charles Darwin University and is currently undertaking a Graduate Diploma in Psychology at Monash University. Experienced in operations and administrations for the not-for-profit sector, Asha has a deep understanding of project management, event planning and a fine-tuned talent for improving all manner of workplace procedures.

    She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes and important issues.

    Asha is always on hand to support clients, management and her team to ensure all projects are running efficiently and achieving exceptional results.

  • Andrew Blyberg

    Account Director + Head of Engagement

    Andrew is a seasoned advocacy campaigner and communications professional with a background in media and politics. He heads up our government and stakeholder engagement practice providing engagement, lobbying, advocacy and policy advice to clients.

    He previously held the roles of Director of Communications and Senior Media Adviser for the Federal Leader of the Australian Greens.

    Most recently he was the Campaigns and Strategy Manager at World Vision Australia where he was responsible for the development, management and implementation of issues-based advocacy strategies and campaigns whose impact spanned areas such as child rights, economic development, humanitarian emergency affairs, and refugees and aid.

    Andrew received an MBA with First Class Honours from Melbourne Business School and also holds a Bachelor of Laws (LLB) and a Bachelor of Arts (Journalism) from Monash University.

    Andrew is a seasoned advocacy campaigner and communications professional with a background in media and politics. He heads up our government and stakeholder engagement practice providing engagement, lobbying, advocacy and policy advice to clients.

    He previously held the roles of Director of Communications and Senior Media Adviser for the Federal Leader of the Australian Greens.

    Most recently he was the Campaigns and Strategy Manager at World Vision Australia where he was responsible for the development, management and implementation of issues-based advocacy strategies and campaigns whose impact spanned areas such as child rights, economic development, humanitarian emergency affairs, and refugees and aid.

    Andrew received an MBA with First Class Honours from Melbourne Business School and also holds a Bachelor of Laws (LLB) and a Bachelor of Arts (Journalism) from Monash University.

  • Kari Browne

    Account Director + Head of News

    Kari has a solid global communications background anchored in journalism, international politics and small business development. She worked as a senior producer for BBC News in Los Angeles, Washington DC, New York and London covering a range of events including the U.S. presidential elections, the Global Financial Crisis from Wall Street and regularly covered the United Nations in New York.

    She has held a distinguished fellowship with the Congressional Black Caucus Foundation while working in the United States Congress as well as a fellowship with the UNHCR and a Ford Foundation fellowship in Kenya, Tanzania and Uganda. Kari was the Deputy Global Editor of Ms. Magazine in Los Angeles and worked in small business development in NYC where she created two community coffee shops and performance spaces. Her work has taken her throughout the Middle East, Africa, Europe and China.

    Now calling Sydney home, Kari brings a diverse international communications perspective to Fifty Acres.

    Kari has a solid global communications background anchored in journalism, international politics and small business development. She worked as a senior producer for BBC News in Los Angeles, Washington DC, New York and London covering a range of events including the U.S. presidential elections, the Global Financial Crisis from Wall Street and regularly covered the United Nations in New York.

    She has held a distinguished fellowship with the Congressional Black Caucus Foundation while working in the United States Congress as well as a fellowship with the UNHCR and a Ford Foundation fellowship in Kenya, Tanzania and Uganda. Kari was the Deputy Global Editor of Ms. Magazine in Los Angeles and worked in small business development in NYC where she created two community coffee shops and performance spaces. Her work has taken her throughout the Middle East, Africa, Europe and China.

    Now calling Sydney home, Kari brings a diverse international communications perspective to Fifty Acres.

  • Kaela Good

    Account Manager + Content/Creative Specialist

    Kaela is an experienced communication and content specialist. She is proud to use her diverse range of creative and strategic skills to assist for-purpose brands and NFP organisations in their mission to make the world a better place.

    Kaela is passionate about strengthening client’s brands and building their profile through beautiful storytelling, good design and strategic stakeholder engagement.

    At Fifty Acres, Kaela develops communication plans, creates successful fundraising campaigns and prepares copy and collateral for both traditional and digital media.

    She earned a Bachelor of Communication (Public Relations) and a Bachelor of Business Studies from Charles Sturt University.

    Throughout her career, she has worked with many community-based organisations, health non-for-profits and charities that advocate for causes close to her heart. And she is thrilled she gets to do more of that every day as part of the Fifty Acres team!

    Kaela is an experienced communication and content specialist. She is proud to use her diverse range of creative and strategic skills to assist for-purpose brands and NFP organisations in their mission to make the world a better place.

    Kaela is passionate about strengthening client’s brands and building their profile through beautiful storytelling, good design and strategic stakeholder engagement.

    At Fifty Acres, Kaela develops communication plans, creates successful fundraising campaigns and prepares copy and collateral for both traditional and digital media.

    She earned a Bachelor of Communication (Public Relations) and a Bachelor of Business Studies from Charles Sturt University.

    Throughout her career, she has worked with many community-based organisations, health non-for-profits and charities that advocate for causes close to her heart. And she is thrilled she gets to do more of that every day as part of the Fifty Acres team!

  • Julia Macerola

    Social Specialist + Senior Account Executive

    Julia has extensive knowledge of all things digital – from media convergence to social media listening and content creation. She also has a knack for understanding and translating analytics for clients, helping them improve and kick their communication goals.

    She is passionate about creating content that audiences can engage with and relate to. During her graduate program with Fifty Acres, Julia successfully managed corporate clients across tourism, hospitality and retail industries.

    Whilst studying, Julia worked at Carat Australia and IDG Communications. She received a Bachelor of Commerce (Marketing) and Bachelor of Media (Public Relations and Advertising) at the University of New South Wales.

    Julia is Canberra-based but can be spotted working in the Sydney office. No matter where she is, Julia kicks goals within and outside of Fifty Acres as an avid footballer.

    Julia has extensive knowledge of all things digital – from media convergence to social media listening and content creation. She also has a knack for understanding and translating analytics for clients, helping them improve and kick their communication goals.

    She is passionate about creating content that audiences can engage with and relate to. During her graduate program with Fifty Acres, Julia successfully managed corporate clients across tourism, hospitality and retail industries.

    Whilst studying, Julia worked at Carat Australia and IDG Communications. She received a Bachelor of Commerce (Marketing) and Bachelor of Media (Public Relations and Advertising) at the University of New South Wales.

    Julia is Canberra-based but can be spotted working in the Sydney office. No matter where she is, Julia kicks goals within and outside of Fifty Acres as an avid footballer.

  • Sarah Gicquel

    Senior Media Adviser

    Sarah hails from the United States and brings an international media perspective to Fifty Acres having worked across North and Central America, northern Africa and Europe.

    A journalist by trade, her work has appeared in The Economist, Vice, The Guardian, The New Republic, France24, The Outline, IRIN News, Al Jazeera, Condé Nast Traveler, Quartz, Al Monitor, and others.

    Sarah has held a distinguished fellowship with the International Women’s Media Fund and the position of Secretary-General for the North African Foreign Correspondent Club.

    She graduated from the University of Pennsylvania with a B.A. in Political Science. She works in French and English and can order sandwiches in four more languages, with varying success.

    Sarah hails from the United States and brings an international media perspective to Fifty Acres having worked across North and Central America, northern Africa and Europe.

    A journalist by trade, her work has appeared in The Economist, Vice, The Guardian, The New Republic, France24, The Outline, IRIN News, Al Jazeera, Condé Nast Traveler, Quartz, Al Monitor, and others.

    Sarah has held a distinguished fellowship with the International Women’s Media Fund and the position of Secretary-General for the North African Foreign Correspondent Club.

    She graduated from the University of Pennsylvania with a B.A. in Political Science. She works in French and English and can order sandwiches in four more languages, with varying success.

  • Leslie Cory

    Media Adviser

    Leslie is a multimedia journalist and communications specialist based in Denver, Colorado. Her past work has focused on international environmental awareness and impact as well as the juxtaposition of public and personal identity surrounding issues such as social justice and human rights.

    Her work and contributions have appeared in Fusion, Huffington Post, Civil Beat, Wild Magazine, and The Bubble. Over the last five years, Leslie has worked with organisations including the Investigative Reporting Program, Camp4 Collective, Africa Media, Earth Soul Productions, Big West Productions, and Real Media SLC.

    Leslie graduated from the University of California, Davis in 2013 with bachelors degrees in communication and psychology and later completed her master’s candidacy in journalism at UC Berkeley Graduate School of Journalism in 2017.

    Leslie is a multimedia journalist and communications specialist based in Denver, Colorado. Her past work has focused on international environmental awareness and impact as well as the juxtaposition of public and personal identity surrounding issues such as social justice and human rights.

    Her work and contributions have appeared in Fusion, Huffington Post, Civil Beat, Wild Magazine, and The Bubble. Over the last five years, Leslie has worked with organisations including the Investigative Reporting Program, Camp4 Collective, Africa Media, Earth Soul Productions, Big West Productions, and Real Media SLC.

    Leslie graduated from the University of California, Davis in 2013 with bachelors degrees in communication and psychology and later completed her master’s candidacy in journalism at UC Berkeley Graduate School of Journalism in 2017.

  • Julia Burpee

    Senior Consultant

    Julia is a Canadian storyteller, communications specialist and media trainer with vast global communications experience most recently working with the UN based in West Africa.

    Previously she’s worked as a journalist with the Canadian Broadcasting Corporation (CBC) in Canada and the UK, Farm Radio International in Mali and the Nation Media Group in Uganda. She’s also worked with not-for-profits including the Mastercard Foundation and the East and Horn of Africa Human Rights Defenders Project.

    Julia’s work has taken her to many corners of the globe including the UK, Australia, Canada, Morocco, Jordan, Uganda, Tunisia, Nigeria, Senegal and Mali.

    She received a Bachelor of Journalism from Carleton University and speaks French and Arabic.

    Julia is a Canadian storyteller, communications specialist and media trainer with vast global communications experience most recently working with the UN based in West Africa.

    Previously she’s worked as a journalist with the Canadian Broadcasting Corporation (CBC) in Canada and the UK, Farm Radio International in Mali and the Nation Media Group in Uganda. She’s also worked with not-for-profits including the Mastercard Foundation and the East and Horn of Africa Human Rights Defenders Project.

    Julia’s work has taken her to many corners of the globe including the UK, Australia, Canada, Morocco, Jordan, Uganda, Tunisia, Nigeria, Senegal and Mali.

    She received a Bachelor of Journalism from Carleton University and speaks French and Arabic.

  • Al Harris

    Media + Communication Adviser

    Al has worked in media and political advocacy for more than three decades. He has worked as a radio and print journalist at the ABC and regional newspapers and more recently spent many years as a communications specialist with local, regional and national Aboriginal health and research organisations.

    He specialises in combining strategic media and political campaigning and is a passionate advocate for Aboriginal sovereignty and self-determination.

    Born of first-generation Scottish migrants, Al has lived in Far North Queensland for most of the past few decades and loves dogs, gardening and reading.

    Al has worked in media and political advocacy for more than three decades. He has worked as a radio and print journalist at the ABC and regional newspapers and more recently spent many years as a communications specialist with local, regional and national Aboriginal health and research organisations.

    He specialises in combining strategic media and political campaigning and is a passionate advocate for Aboriginal sovereignty and self-determination.

    Born of first-generation Scottish migrants, Al has lived in Far North Queensland for most of the past few decades and loves dogs, gardening and reading.

  • Justin Dymott

    Creative Adviser

    Justin has worked in the visual communications industry for over 25 years with a focus on not-for-profit clients, which have included World Vision, Plan Australia and RedR Australia. He executes creative messaging ideas across all mediums from print to digital. Justin brainstorms strategies to optimise the visual impact of designs reflective of the strategic direction of each organisation.

    Justin is an avid vinyl collector and enjoys keeping fit and dabbling in veterans AFL football and follows the Carlton Football Club, but don’t hold that against him.

    Justin has worked in the visual communications industry for over 25 years with a focus on not-for-profit clients, which have included World Vision, Plan Australia and RedR Australia. He executes creative messaging ideas across all mediums from print to digital. Justin brainstorms strategies to optimise the visual impact of designs reflective of the strategic direction of each organisation.

    Justin is an avid vinyl collector and enjoys keeping fit and dabbling in veterans AFL football and follows the Carlton Football Club, but don’t hold that against him.

  • Miles Finlay

    Web Design + Development Adviser

    Miles has been designing and developing websites for over 15 years in the UK, Australia and New Zealand.

    He has experience in the not-for-profit sector with clients such as Surfaid and Keep New Zealand Beautiful.

    At Fifty Acres, Miles designs innovative websites that users and owners love. While also providing clients with customised solutions to achieve their business and marketing objectives.

    Originally from Newcastle upon Tyne, Miles now resides on the Northern Beaches in Sydney. He loves to surf in between coding and perfecting pixels.

    Miles has been designing and developing websites for over 15 years in the UK, Australia and New Zealand.

    He has experience in the not-for-profit sector with clients such as Surfaid and Keep New Zealand Beautiful.

    At Fifty Acres, Miles designs innovative websites that users and owners love. While also providing clients with customised solutions to achieve their business and marketing objectives.

    Originally from Newcastle upon Tyne, Miles now resides on the Northern Beaches in Sydney. He loves to surf in between coding and perfecting pixels.

  • Myles Pearce

    Account Executive + Good People Producer

    Myles is an ambitious graduate eager to bring years of academic practice into practical implementation. Graduating with a double degree in Marketing Management and Communication in Advertising from the University of Canberra, Myles has solid research skills, and cutting edge industry knowledge.

    During his degree, Myles worked within both the non-profit and commercial sectors through internships with the Heart Foundation ACT, an organisation dedicated to raising awareness of heart health in Australia, and Coordinate, one of the leading creative agencies in Canberra.

    After a hard day’s work, you can find Myles catching the latest movie release where he loves to keep up-to-date with all things pop-culture.

    Myles is an ambitious graduate eager to bring years of academic practice into practical implementation. Graduating with a double degree in Marketing Management and Communication in Advertising from the University of Canberra, Myles has solid research skills, and cutting edge industry knowledge.

    During his degree, Myles worked within both the non-profit and commercial sectors through internships with the Heart Foundation ACT, an organisation dedicated to raising awareness of heart health in Australia, and Coordinate, one of the leading creative agencies in Canberra.

    After a hard day’s work, you can find Myles catching the latest movie release where he loves to keep up-to-date with all things pop-culture.

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