We see the big picture, but have an attention to detail that can’t be beaten

Jo Scard Founder + CEO

Who’s who at
Fifty Acres

We’re a passionate team of industry experts and specialists. And we love our work! If you’d like to join our team, check out our vacancies.

  • Jo Scard

    Founder + Chief Executive Officer

    As the Founder and CEO, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of the Human Rights Law Centre National Justice Project and Hockey ACT.

    Jo started Fifty Acres over eight years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

    As the Founder and CEO, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of the Human Rights Law Centre National Justice Project and Hockey ACT.

    Jo started Fifty Acres over eight years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

  • Jackie Hanafie

    Head of Media + Strategy

    As Global Director and Head of Strategy, Jackie supports Fifty Acres’ global operations and push into new markets, and oversees all client strategy work.

    Jackie has worked for more than 10 years in the NGO and not-for-profit sectors providing trusted media and crisis counsel to countless CEOs and high profile spokespeople. Her background is in international aid where she has worked for, and consulted to, organisations such as UNHCR, UNICEF, World Vision, Refugee Council of Australia, Plan International, ChilOut and Beyond the Orphanage.

    A journalist by trade, Jackie received the Honours Degree of the Bachelor of Journalism (First Class) from Monash University where her research thesis focused on the negotiation of access for journalists in protracted humanitarian emergencies. She also received a Master of Strategic Relations from the University of Sydney and is currently working towards a second master’s degree in International Relations at Macquarie University.

    Jackie has worked across Europe, Central and South America, the Middle East and Asia where she’s been able to fully immerse in local cultures and become fluent in Spanish. She is a founding Board Member of Ocean Mimic –  an Indonesia-based UK charity working to protect the oceans and help solve the complex global plastic crisis.

    Jackie is passionate about the power of storytelling to effect positive social change.

    As Global Director and Head of Strategy, Jackie supports Fifty Acres’ global operations and push into new markets, and oversees all client strategy work.

    Jackie has worked for more than 10 years in the NGO and not-for-profit sectors providing trusted media and crisis counsel to countless CEOs and high profile spokespeople. Her background is in international aid where she has worked for, and consulted to, organisations such as UNHCR, UNICEF, World Vision, Refugee Council of Australia, Plan International, ChilOut and Beyond the Orphanage.

    A journalist by trade, Jackie received the Honours Degree of the Bachelor of Journalism (First Class) from Monash University where her research thesis focused on the negotiation of access for journalists in protracted humanitarian emergencies. She also received a Master of Strategic Relations from the University of Sydney and is currently working towards a second master’s degree in International Relations at Macquarie University.

    Jackie has worked across Europe, Central and South America, the Middle East and Asia where she’s been able to fully immerse in local cultures and become fluent in Spanish. She is a founding Board Member of Ocean Mimic –  an Indonesia-based UK charity working to protect the oceans and help solve the complex global plastic crisis.

    Jackie is passionate about the power of storytelling to effect positive social change.

  • Asha Serpless

    Operations + Outreach Director

    Our Operations Director, Asha, brought a wealth of professional planning and organisational skills to the Fifty Acres team during an exciting time of expansion. She quickly got to work implementing new streamlined processes that have greatly benefited both our clients and team.

    She earned a Bachelor of Education from Charles Darwin University and is currently undertaking a Graduate Diploma in Psychology at Monash University.

    Experienced in operations and administrations for the not-for-profit sector, Asha has a deep understanding of project management, event planning and a fine-tuned talent for improving all manner of workplace procedures.

    She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes and important issues.

    Asha is always on hand to support clients, management and her team to ensure all projects are running efficiently and achieving exceptional results.

    Our Operations Director, Asha, brought a wealth of professional planning and organisational skills to the Fifty Acres team during an exciting time of expansion. She quickly got to work implementing new streamlined processes that have greatly benefited both our clients and team.

    She earned a Bachelor of Education from Charles Darwin University and is currently undertaking a Graduate Diploma in Psychology at Monash University.

    Experienced in operations and administrations for the not-for-profit sector, Asha has a deep understanding of project management, event planning and a fine-tuned talent for improving all manner of workplace procedures.

    She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes and important issues.

    Asha is always on hand to support clients, management and her team to ensure all projects are running efficiently and achieving exceptional results.

  • Andrew Blyberg

    Account Director + Head of Engagement

    Andrew is a seasoned advocacy campaigner and communications professional with a background in media and politics. He heads up our government and stakeholder engagement practice providing engagement, lobbying, advocacy and policy advice to clients.

    He previously held the roles of Director of Communications and Senior Media Adviser for the Federal Leader of the Australian Greens.

    Most recently he was the Campaigns and Strategy Manager at World Vision Australia where he was responsible for the development, management and implementation of issues-based advocacy strategies and campaigns whose impact spanned areas such as child rights, economic development, humanitarian emergency affairs, and refugees and aid.

    Andrew received an MBA with First Class Honours from Melbourne Business School and also holds a Bachelor of Laws (LLB) and a Bachelor of Arts (Journalism) from Monash University.

    Andrew is a seasoned advocacy campaigner and communications professional with a background in media and politics. He heads up our government and stakeholder engagement practice providing engagement, lobbying, advocacy and policy advice to clients.

    He previously held the roles of Director of Communications and Senior Media Adviser for the Federal Leader of the Australian Greens.

    Most recently he was the Campaigns and Strategy Manager at World Vision Australia where he was responsible for the development, management and implementation of issues-based advocacy strategies and campaigns whose impact spanned areas such as child rights, economic development, humanitarian emergency affairs, and refugees and aid.

    Andrew received an MBA with First Class Honours from Melbourne Business School and also holds a Bachelor of Laws (LLB) and a Bachelor of Arts (Journalism) from Monash University.

  • Julia Macerola

    Account Manager + Content Specialist

    Julia has extensive knowledge of all things digital – from media convergence to social media listening and strategic content creation. She also has a knack for understanding and translating analytics for clients, helping them improve and kick their communication goals.

    She is passionate about creating content that audiences can engage with and relate to. At Fifty Acres, Julia has successfully managed not-for-profit accounts, including the Fire Brigade Employees’ Union, Medical Evacuation Response Group, The Academy of Social Sciences in Australia, Code for Australia and Lipoedema Australia. She has also managed corporate clients across tourism, hospitality and retail industries.

    Whilst studying, Julia worked at Carat Australia and IDG Communications. She received a Bachelor of Commerce (Marketing) and Bachelor of Media (Public Relations and Advertising) at the University of New South Wales.

    Julia is Canberra-based but can be spotted working in the Sydney office. No matter where she is, Julia kicks goals within and outside of Fifty Acres as an avid footballer.

    Julia has extensive knowledge of all things digital – from media convergence to social media listening and strategic content creation. She also has a knack for understanding and translating analytics for clients, helping them improve and kick their communication goals.

    She is passionate about creating content that audiences can engage with and relate to. At Fifty Acres, Julia has successfully managed not-for-profit accounts, including the Fire Brigade Employees’ Union, Medical Evacuation Response Group, The Academy of Social Sciences in Australia, Code for Australia and Lipoedema Australia. She has also managed corporate clients across tourism, hospitality and retail industries.

    Whilst studying, Julia worked at Carat Australia and IDG Communications. She received a Bachelor of Commerce (Marketing) and Bachelor of Media (Public Relations and Advertising) at the University of New South Wales.

    Julia is Canberra-based but can be spotted working in the Sydney office. No matter where she is, Julia kicks goals within and outside of Fifty Acres as an avid footballer.

  • Peta Beadman

    Executive Assistant

    Peta is a proactive and capable administrator with extensive experience in various executive assistant roles. Over the past ten years, Peta has specialised in micro and small business support.

    She is passionate about supporting and lifting others, efficient resource management and providing prompt, accurate communications. Inspired to change narratives surrounding women from underprivileged, remote and minority backgrounds, Peta is currently studying a Bachelor of Creative Writing and a Bachelor of Laws at the University of Canberra.

    Peta is a proactive and capable administrator with extensive experience in various executive assistant roles. Over the past ten years, Peta has specialised in micro and small business support.

    She is passionate about supporting and lifting others, efficient resource management and providing prompt, accurate communications. Inspired to change narratives surrounding women from underprivileged, remote and minority backgrounds, Peta is currently studying a Bachelor of Creative Writing and a Bachelor of Laws at the University of Canberra.

Looking for collaborators who deliver? Drop us a line.