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We see the big picture, but have an attention to detail that can’t be beaten

Jo Scard Founder + CEO

Who’s who at
Fifty Acres

We’re a passionate team of industry experts and specialists. And we love our work! If you’d like to join our team, check out our vacancies.

  • Jo Scard

    Founder + Chief Executive Officer

    As the Founder and CEO, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. Jo has been a senior adviser to the Rudd and Gillard government’s and to the British Labour Party. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of Fitted for Work and Hockey ACT.

    Jo started Fifty Acres over ten years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

    As the Founder and CEO, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. Jo has been a senior adviser to the Rudd and Gillard government’s and to the British Labour Party. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of Fitted for Work and Hockey ACT.

    Jo started Fifty Acres over ten years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

  • Asha Serpless

    Operations Director

    Our Operations Director, Asha, brought a wealth of professional planning and organisational skills to the Fifty Acres team during an exciting time of expansion. She quickly got to work implementing new streamlined processes that have greatly benefited both our clients and team.

    She has a Bachelor of Education from Charles Darwin University and a Graduate Diploma in Psychology from Monash University.

    Experienced in operations and administrations for the not-for-profit sector, Asha has a deep understanding of project management, event planning and a fine-tuned talent for improving all manner of workplace procedures.

    She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes and important issues.

    Asha is always on hand to support clients, management and her team to ensure all projects are running efficiently and achieving exceptional results.

    Our Operations Director, Asha, brought a wealth of professional planning and organisational skills to the Fifty Acres team during an exciting time of expansion. She quickly got to work implementing new streamlined processes that have greatly benefited both our clients and team.

    She has a Bachelor of Education from Charles Darwin University and a Graduate Diploma in Psychology from Monash University.

    Experienced in operations and administrations for the not-for-profit sector, Asha has a deep understanding of project management, event planning and a fine-tuned talent for improving all manner of workplace procedures.

    She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes and important issues.

    Asha is always on hand to support clients, management and her team to ensure all projects are running efficiently and achieving exceptional results.

  • Alexandra La Sala

    Senior Account Manager

    Lex is a creative communications professional from Melbourne. With varied experience in media buying, campaign planning and implementation, Lex has worked on a broad range of Government and awareness-based projects.

    Passionate about strategic communications, politics and social change, Lex is currently working towards a Master of Global Media Communication at the University of Melbourne. She has a Bachelor’s degree in Communications and Media from RMIT University and has previously worked as a hybrid media buyer for UM Worldwide and Wavemaker Global.

    Well versed across traditional and digital mediums, Lex loves to craft meaningful strategies and engaging communication plans. With a special interest in women’s and children’s rights, Lex spends her free time volunteering and advocating in the youth education space.

    Lex is a creative communications professional from Melbourne. With varied experience in media buying, campaign planning and implementation, Lex has worked on a broad range of Government and awareness-based projects.

    Passionate about strategic communications, politics and social change, Lex is currently working towards a Master of Global Media Communication at the University of Melbourne. She has a Bachelor’s degree in Communications and Media from RMIT University and has previously worked as a hybrid media buyer for UM Worldwide and Wavemaker Global.

    Well versed across traditional and digital mediums, Lex loves to craft meaningful strategies and engaging communication plans. With a special interest in women’s and children’s rights, Lex spends her free time volunteering and advocating in the youth education space.

  • Dasha Romanowski

    Account Manager

    Dasha is a creative communications professional based in Melbourne. With a diverse background in journalism, copywriting and digital marketing, she’s well-versed in creating and implementing effective communications strategies that resonate with their audiences.

    Dasha has previously worked as a communications adviser and content producer in the higher education sector, and has a breadth of experience in brand storytelling, social media management and campaign planning. She’s a freelance contributor for a number of music and culture publications and has a Bachelor of Arts in English from the University of Adelaide.

    Passionate about environmentalism and social change, Dasha loves using communications as a way to engage audiences, build meaningful stakeholder relationships and make a positive impact. With a special interest in animal rights, she spends her free time volunteering with animal rescue and advocacy organisations.

    Dasha is a creative communications professional based in Melbourne. With a diverse background in journalism, copywriting and digital marketing, she’s well-versed in creating and implementing effective communications strategies that resonate with their audiences.

    Dasha has previously worked as a communications adviser and content producer in the higher education sector, and has a breadth of experience in brand storytelling, social media management and campaign planning. She’s a freelance contributor for a number of music and culture publications and has a Bachelor of Arts in English from the University of Adelaide.

    Passionate about environmentalism and social change, Dasha loves using communications as a way to engage audiences, build meaningful stakeholder relationships and make a positive impact. With a special interest in animal rights, she spends her free time volunteering with animal rescue and advocacy organisations.

  • Morgan Smith

    Account Coordinator

    Morgan is an emerging communications professional from Sydney, with an interest in strategic storytelling for social impact.

    A recent graduate from the University of Sydney, Morgan completed a Bachelor of Commerce (Liberal Studies) with First Class Honours, where her thesis focused on the development of an ideal responsible energy consumer within the policy narratives of energy market stakeholders. This research project developed from her interest in how we can effectively work towards the Sustainable Development Agenda and address the climate crisis. During her studies, Morgan undertook a year-long exchange in the UK at King’s College London as well as working in creative communications for The 6AM Agency.

    Morgan is passionate about working with people and organisations that seek to better our community and helping to develop communications that make a positive impact with audiences.

    Morgan is an emerging communications professional from Sydney, with an interest in strategic storytelling for social impact.

    A recent graduate from the University of Sydney, Morgan completed a Bachelor of Commerce (Liberal Studies) with First Class Honours, where her thesis focused on the development of an ideal responsible energy consumer within the policy narratives of energy market stakeholders. This research project developed from her interest in how we can effectively work towards the Sustainable Development Agenda and address the climate crisis. During her studies, Morgan undertook a year-long exchange in the UK at King’s College London as well as working in creative communications for The 6AM Agency.

    Morgan is passionate about working with people and organisations that seek to better our community and helping to develop communications that make a positive impact with audiences.

  • Jemimah Taylor

    Account Manager

    Jemimah is a communications professional based in Sydney. She has over three years’ agency experience, with strengths in creative ideation, campaign strategy and media relations.

    Passionate about working in the NFP and for good sector, she has contributed to a range of integrated campaigns for the likes of Lifeblood Australia, parkrun and Smiling Mind, as well as aiding with the development of a PR plan regarding the refugee crisis in Australia.

    Jemimah grew up in England and studied at Bournemouth University where she gained a Bachelor’s Degree (with Honours) studying English. Exploring literature, language and communications, she became fascinated with the power of words and storytelling and quickly landed herself a PR role in London after study.

    Since arriving in Australia, Jemimah has been passionate about protecting Australia’s wildlife and joined conservation group The Wilderness Society. She works on both community based projects, and larger national campaigns that call on change to current systems failing Australia’s natural world.

    Jemimah is a communications professional based in Sydney. She has over three years’ agency experience, with strengths in creative ideation, campaign strategy and media relations.

    Passionate about working in the NFP and for good sector, she has contributed to a range of integrated campaigns for the likes of Lifeblood Australia, parkrun and Smiling Mind, as well as aiding with the development of a PR plan regarding the refugee crisis in Australia.

    Jemimah grew up in England and studied at Bournemouth University where she gained a Bachelor’s Degree (with Honours) studying English. Exploring literature, language and communications, she became fascinated with the power of words and storytelling and quickly landed herself a PR role in London after study.

    Since arriving in Australia, Jemimah has been passionate about protecting Australia’s wildlife and joined conservation group The Wilderness Society. She works on both community based projects, and larger national campaigns that call on change to current systems failing Australia’s natural world.

Looking for collaborators who deliver? Drop us a line.