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We see the big picture, but have an attention to detail that can’t be beaten

Jo Scard Founder + CEO

Who’s who at
Fifty Acres

We’re a passionate team of industry experts and specialists. And we love our work! If you’d like to join our team, check out our vacancies.

  • Jo Scard

    Founder + Chief Executive Officer

    As the Founder and CEO, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. Jo has been a senior adviser to the Rudd and Gillard government’s and to the British Labour Party. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of Fitted for Work and Hockey ACT.

    Jo started Fifty Acres over ten years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

    As the Founder and CEO, Jo leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

    Jo has over 20 years’ experience in communications, corporate and political advisory roles and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. Jo has been a senior adviser to the Rudd and Gillard government’s and to the British Labour Party. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of Australia and on the Boards of Fitted for Work and Hockey ACT.

    Jo started Fifty Acres over ten years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

  • Julia Macerola

    Associate Director

    Julia is an experienced communications adviser with skills in research, strategy, events, media relations and stakeholder communication.

    She is passionate about strategic communications to ensure that audiences are engaged and relate to content. At Fifty Acres Julia oversees media outreach and strategy work. She has overseen and managed media, digital media and copywriting, government relations and events for clients such as the Centre for Social Impact, Blue Knot Foundation, Disability Sports Australia, Bioenergy Australia, Medical Evacuation Response Group (Medevac Group), Community Sector Banking, BirdLife Australia and The Australian Alliance to End Homelessness. Julia also sits on the Board for Sharing Places – a Canberra not-for-profit dedicated to creating inclusive and capacity-building opportunities for young people with disability.

    Whilst studying, Julia worked at Carat Australia as a media buyer and IDG Communications as a marketing coordinator. She received a Bachelor of Commerce (Marketing) and Bachelor of Media (Public Relations and Advertising) from University of New South Wales.

    Julia is Canberra-based but can be spotted working in the Sydney office. No matter where she is, Julia kicks goals within and outside of Fifty Acres as an avid footballer.

    Julia is an experienced communications adviser with skills in research, strategy, events, media relations and stakeholder communication.

    She is passionate about strategic communications to ensure that audiences are engaged and relate to content. At Fifty Acres Julia oversees media outreach and strategy work. She has overseen and managed media, digital media and copywriting, government relations and events for clients such as the Centre for Social Impact, Blue Knot Foundation, Disability Sports Australia, Bioenergy Australia, Medical Evacuation Response Group (Medevac Group), Community Sector Banking, BirdLife Australia and The Australian Alliance to End Homelessness. Julia also sits on the Board for Sharing Places – a Canberra not-for-profit dedicated to creating inclusive and capacity-building opportunities for young people with disability.

    Whilst studying, Julia worked at Carat Australia as a media buyer and IDG Communications as a marketing coordinator. She received a Bachelor of Commerce (Marketing) and Bachelor of Media (Public Relations and Advertising) from University of New South Wales.

    Julia is Canberra-based but can be spotted working in the Sydney office. No matter where she is, Julia kicks goals within and outside of Fifty Acres as an avid footballer.

  • Asha Serpless

    Operations Director

    Our Operations Director, Asha, brought a wealth of professional planning and organisational skills to the Fifty Acres team during an exciting time of expansion. She quickly got to work implementing new streamlined processes that have greatly benefited both our clients and team.

    She has a Bachelor of Education from Charles Darwin University and a Graduate Diploma in Psychology from Monash University.

    Experienced in operations and administrations for the not-for-profit sector, Asha has a deep understanding of project management, event planning and a fine-tuned talent for improving all manner of workplace procedures.

    She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes and important issues.

    Asha is always on hand to support clients, management and her team to ensure all projects are running efficiently and achieving exceptional results.

    Our Operations Director, Asha, brought a wealth of professional planning and organisational skills to the Fifty Acres team during an exciting time of expansion. She quickly got to work implementing new streamlined processes that have greatly benefited both our clients and team.

    She has a Bachelor of Education from Charles Darwin University and a Graduate Diploma in Psychology from Monash University.

    Experienced in operations and administrations for the not-for-profit sector, Asha has a deep understanding of project management, event planning and a fine-tuned talent for improving all manner of workplace procedures.

    She is passionate about building meaningful relationships between for-good organisations and government stakeholders and facilitates opportunities for our clients to engage politicians to support charitable causes and important issues.

    Asha is always on hand to support clients, management and her team to ensure all projects are running efficiently and achieving exceptional results.

  • Alexandra La Sala

    Senior Account Manager

    Lex is a creative communications professional from Melbourne. With varied experience in media buying, campaign planning and implementation, Lex has worked on a broad range of Government and awareness-based projects.

    Passionate about strategic communications, politics and social change, Lex is currently working towards a Master of Global Media Communication at the University of Melbourne. She has a Bachelor’s degree in Communications and Media from RMIT University and has previously worked as a hybrid media buyer for UM Worldwide and Wavemaker Global.

    Well versed across traditional and digital mediums, Lex loves to craft meaningful strategies and engaging communication plans. With a special interest in women’s and children’s rights, Lex spends her free time volunteering and advocating in the youth education space.

    Lex is a creative communications professional from Melbourne. With varied experience in media buying, campaign planning and implementation, Lex has worked on a broad range of Government and awareness-based projects.

    Passionate about strategic communications, politics and social change, Lex is currently working towards a Master of Global Media Communication at the University of Melbourne. She has a Bachelor’s degree in Communications and Media from RMIT University and has previously worked as a hybrid media buyer for UM Worldwide and Wavemaker Global.

    Well versed across traditional and digital mediums, Lex loves to craft meaningful strategies and engaging communication plans. With a special interest in women’s and children’s rights, Lex spends her free time volunteering and advocating in the youth education space.

  • Morgan Smith

    Account Coordinator

    Morgan completed her undergraduate studies at the University of Sydney, undertaking a Bachelor of Commerce (Liberal Studies) with majors in marketing, international business and American studies. During this time she undertook a year-long exchange in the UK at King’s College London, focusing on marketing, management, history and politics. Alongside this, she worked in creative communications for The 6AM Agency.

    She is currently completing her Honours in Marketing at the University of Sydney Business School where her research thesis focuses on the  intersection of narratives and responsible consumption in the Australian energy sector. This research project developed from her interest in how we can effectively work towards the Sustainable Development Agenda and address the climate crisis.

    Morgan is passionate about working with people and organisations that seek to better our community and helping to develop communications that make a positive impact with audiences.

    Morgan completed her undergraduate studies at the University of Sydney, undertaking a Bachelor of Commerce (Liberal Studies) with majors in marketing, international business and American studies. During this time she undertook a year-long exchange in the UK at King’s College London, focusing on marketing, management, history and politics. Alongside this, she worked in creative communications for The 6AM Agency.

    She is currently completing her Honours in Marketing at the University of Sydney Business School where her research thesis focuses on the  intersection of narratives and responsible consumption in the Australian energy sector. This research project developed from her interest in how we can effectively work towards the Sustainable Development Agenda and address the climate crisis.

    Morgan is passionate about working with people and organisations that seek to better our community and helping to develop communications that make a positive impact with audiences.

  • Jackie Hanafie

    Media Adviser

    Jackie has worked for almost 15 years in the INGO, NGO and not-for-profit sectors providing trusted strategic communications and advocacy counsel to CEOs, high profile spokespeople and global organisations. Her background is in international aid, refugee and migration issues where she has worked for, and consulted to, organisations such as UNHCR, UNICEF, World Vision, Refugee Council of Australia, Humanitarian Advisory Group, Plan International and Beyond the Orphanage.

    She has lived and worked in Brazil, Colombia and Indonesia where she’s been able to fully immerse in local cultures and understand the importance of cross-cultural communication on a practical level.

    Jackie graduated from the University of Sydney with a Master of Strategic Public Relations and from Monash University in Melbourne with a Bachelor of Journalism with First Class Honours where her research thesis focused on the negotiation of access for journalists in protracted humanitarian emergencies.

    Jackie is an IDEO trained strategist, sits on the Board of Directors for the Society for the Protection of Animals Abroad (SPANA) and is a founding Board Member of Ocean Mimic – an Indonesia-based UK charity working to protect the oceans and help solve the complex global plastic crisis.

    She works in English and Spanish and speaks Indonesian conversationally. She is passionate about the power of storytelling to effect positive social change.

    Jackie has worked for almost 15 years in the INGO, NGO and not-for-profit sectors providing trusted strategic communications and advocacy counsel to CEOs, high profile spokespeople and global organisations. Her background is in international aid, refugee and migration issues where she has worked for, and consulted to, organisations such as UNHCR, UNICEF, World Vision, Refugee Council of Australia, Humanitarian Advisory Group, Plan International and Beyond the Orphanage.

    She has lived and worked in Brazil, Colombia and Indonesia where she’s been able to fully immerse in local cultures and understand the importance of cross-cultural communication on a practical level.

    Jackie graduated from the University of Sydney with a Master of Strategic Public Relations and from Monash University in Melbourne with a Bachelor of Journalism with First Class Honours where her research thesis focused on the negotiation of access for journalists in protracted humanitarian emergencies.

    Jackie is an IDEO trained strategist, sits on the Board of Directors for the Society for the Protection of Animals Abroad (SPANA) and is a founding Board Member of Ocean Mimic – an Indonesia-based UK charity working to protect the oceans and help solve the complex global plastic crisis.

    She works in English and Spanish and speaks Indonesian conversationally. She is passionate about the power of storytelling to effect positive social change.

  • Jules Burpee

    Media Adviser

    Jules is a Canadian storyteller, communications specialist and media trainer with vast global communications experience most recently working with the UN, based in West Africa.

    Previously she’s worked as a journalist with the Canadian Broadcasting Corporation (CBC) in Canada and the UK, Farm Radio International in Mali and the Nation Media Group in Uganda.

    She’s also worked with not-for-profits including the Mastercard Foundation and the East and Horn of Africa Human Rights Defenders Project.

    At Fifty Acres, Jules has managed strategic media and public relations outreach projects for a range of clients ensuring their stories reach intended audiences in an impactful way.

    Jules’ work has taken her to many corners of the globe including the UK, Australia, Canada, Morocco, Jordan, Uganda, Tunisia, Nigeria, Senegal and Mali. She received a Bachelor of Journalism from Carleton University and speaks French and Arabic.

    Jules is a Canadian storyteller, communications specialist and media trainer with vast global communications experience most recently working with the UN, based in West Africa.

    Previously she’s worked as a journalist with the Canadian Broadcasting Corporation (CBC) in Canada and the UK, Farm Radio International in Mali and the Nation Media Group in Uganda.

    She’s also worked with not-for-profits including the Mastercard Foundation and the East and Horn of Africa Human Rights Defenders Project.

    At Fifty Acres, Jules has managed strategic media and public relations outreach projects for a range of clients ensuring their stories reach intended audiences in an impactful way.

    Jules’ work has taken her to many corners of the globe including the UK, Australia, Canada, Morocco, Jordan, Uganda, Tunisia, Nigeria, Senegal and Mali. She received a Bachelor of Journalism from Carleton University and speaks French and Arabic.

Looking for collaborators who deliver? Drop us a line.