Not for profit | Fifty Acres

Gen Z and the Purpose Economy: What They Expect from Not-For-Profits

Gen Z has arrived and is infusing the purpose economy with a daring new vitality. Move over, millennials. Gen Z is the first generation to be really digitally native, having been born between the late 1990s and the early 2010s. They’re not only tech-savvy, though; they’re also values-driven, socially conscious, and intent on building a […]

Why In-Person Events Still Matter in Government Engagement

In a world where attention is fleeting and trust is not easily earned, effective stakeholder engagement has become both more essential and more difficult. Traditional communication methods often fall short in today’s fast-paced, digital-first environment. What cuts through is strategic, values-based communication that centres people, places, and shared purpose. Stakeholders; whether they are government representatives, […]

Media Pitching for Good: How to Get Journalists to Care About Your Cause

In a fast-paced, rapid world, journalists are inundated with hundreds of pitches on a daily basis. A lot of them are promotional. A lot of them are forgotten. However, you have a distinct edge when you’re pitching for a cause—something that has genuine societal impact. The difficulty is in turning that goal into a story […]

Fifty Acres government engagement packages

Meet your Facilitator Jo Scard, CEO/Founder, Fifty Acres About Jo: As the Founder and CEO, Jo leads our team at Fifty Acres and is involved with all projects. She offers 20 years’ experience in communications and a wealth of knowledge in public speaking, strategic communications and government engagement. Standing as one of Australia’s most highly […]

Jo Scard featured on Power Of Women Podcast

Government Engagement Workbook

Why a Modern Communications Strategy Must Look Beyond Socials

It is extremely easy to assume that communication strategy begins and ends with social media, but how many of us actually look beyond social media? This blog is not about downplaying the importance of social media but actually to bring us to look beyond social media and embrace new media in all its forms. Social […]

Social Media, Influence, and Integrity: The New Battleground for Advocacy Campaigns

As the 2025 federal election draws closer, social media continues to be one of the most powerful tools available to communicators. For advocacy campaigns—particularly in the not-for-profit and for-purpose sectors—platforms like X (formerly Twitter), TikTok, Instagram and LinkedIn offer unmatched access to audiences, media, and decision-makers alike. However, with great reach comes responsibility. These same […]

Election Eve Budget

Last night, the 2025–26 Australian Federal Budget handed down carried all the hallmarks of a pre-election budget, with a strong focus on cost-of-living relief, infrastructure investment, and healthcare improvements. Treasurer Jim Chalmers has unveiled $17.1 billion in tax cuts aimed at providing cost-of-living relief to working Australians. Per the Treasurer’s budget remarks, these cuts are […]

How Data and Analytics are Shaping Strategic Communication

At Fifty Acres, we utilise a wide range of data analytical tools – Telum, Meltwater, Survey Monkey, and Nutshell – to ensure that our communication strategies are data-driven and impactful. As communicators, we need to know how to leverage these powerful tools before, during and after outreach. With these tools available, it allows us to […]

Getting ready for Budget 2025-26: What can we expect for Australia?

On March 25, 2025, Treasurer Jim Chalmers will deliver the Australian Federal Budget for the 2025–26 fiscal year. This budget is particularly significant, as it precedes the forthcoming federal election which is shaping up to be a fierce contest between the major parties. With Treasurer Chalmers signalling ‘meaningful and substantial’ cost-of-living relief, Australians are keenly […]

WA Election and Insights for Federal Poll

As counting continues, it is clear that the 2025 Western Australian state election held this past weekend, has resulted in a decisive victory for the Labor Party, securing their third consecutive term in office. Led by Premier Roger Cook, it appears that the Western Australian Labor Party has won 41 seats in the Legislative Assembly, […]