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Strategy + Passion = Impact For Good

We’re an award-winning for-good communications and engagement agency for a reason. We really care about what we do, and we do really extraordinary things. Fifty Acres has a proven reputation delivering intelligent communications and engagement strategies, integrated campaigns and creative. Our team are the best you’ll find: passionate experts with a track record of results. Want to do great things? Get in touch.

Our Work, Trends Reports, Podcasts, News, and more.

Got a moment? See some of the extraordinary things we’ve done, or brush up with our latest trend report.

  • Planning your NFP’s communications for 2021

    Start the new year off with a bang by getting on top of your organisation’s public relations strategy. An effective public relations campaign or plan has five essential elements: your goals, target audience, key messages and call-to-actions, timeline and implementation plan. Goals should be SMART – specific, measurable, achievable, realistic and time-bound. They are the […]

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  • The Purpose of Public Relations: Why Choose a PR Agency?

    People often confuse the role of a PR agency with an advertising agency. However, they are actually very different. Public relations, unlike advertising, is focused on building an organic relationship between a company and the wider community or a personality and their intended audience. Whereas, advertising focuses more heavily on promotions, awareness, publicity and attention. […]

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  • Strategic Communications for NFPs

    A communications strategy is a must for not-for-profits and for-good organisations! It lays the foundation for your internal and external communications activities. An effective strategy will have clear goals, objectives and tactics that help your organisation’s image or growth. How to develop a Communications Strategy Creating an effective communications strategy does not have to be […]

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  • PR Agency Sydney

    Why Public Relations is Important for your Business

    When you run a business, reputation is everything. In our fast-paced world, where customers are faced with a barrage of options and an onslaught of media, it’s critical to help your business stand out from the crowd. Public relations (PR) is becoming an increasing important component of any marketing strategy. If you are having trouble […]

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  • PR Agency Sydney

    2020 Masterclass resources

    We’ve all been impacted in some way by COVID-19. It’s caused a massive global reset and a lot of uncertainty. We’ve seen a lot of people come together virtually to support one another during these difficult times.  Only a crisis, actual or perceived, produces real change and the actions we take now will shape the […]

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  • Public Relations Agency

    Why your for-purpose organisation needs strategic public relations

    Most for-purpose organisations face a major challenge when it comes to public relations. While they know the importance of PR and generating awareness, they don’t always have the connections or manpower to stir up good press and sustainable relationships. The right PR can help your organisation build user bases, brand awareness, public and investor interest […]

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  • PR Agency Melbourne

    2020 Masterclass series announced!

    We’ve all been impacted in some way by Covid-19. It’s caused a massive global reset and a lot of uncertainty. We’ve seen a lot of people come together virtually to support one another during these difficult times.  Only a crisis, actual or perceived, produces real change and the actions we take now will shape the […]

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  • PR Agency Melbourne

    Tips on how to effectively work from home

    With governments and companies doing all they can to halt the spread of COVID-19, more and more people are beginning to work remotely either by choice or company policy. Our Founder + CEO, Jo Scard, goes through her tips and best practice on how to effectively work from home and stay connected. Fifty Acres has […]

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  • PR Agency Brisbane

    Protecting your organisation’s reputation during the Disability Royal Commission

    With the Disability Royal Commission kicking off its public hearings in Sydney last week, disability organisations and service providers may come under intense scrutiny. It’s vital that your organisation prepares now in order to best manage issues that may arise in the media. Our Head of Strategy and Media, Jackie Hanafie, offers her tips for […]

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We’ve collaborated with some incredible people.

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PR Agency Sydney
PR Agency Sydney
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PR Agency Brisbane
PR Agency Melbourne
PR Agency Sydney
PR Agency Melbourne

Looking for collaborators who deliver?

Drop Jo a line – whether brushing shoulders with the powersuits at Parliament House or down on the farm, she’s always up for a chat.

Looking for collaborators who deliver? Drop us a line.