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Strategy + Passion = Impact For Good

We’re an award-winning for-good communications and engagement agency for a reason. We really care about what we do, and we do really extraordinary things. Fifty Acres has a proven reputation delivering intelligent communications and engagement strategies, integrated campaigns and creative. Our team are the best you’ll find: passionate experts with a track record of results. Want to do great things? Get in touch.

Our Work, Trends Reports, Podcasts, News, and more.

Got a moment? See some of the extraordinary things we’ve done, or brush up with our latest trend report.

  • Eddie McGuire’s racism report response: How not to act in a crisis

    In the wake of a damning report exposing systemic racism in the Collingwood Football Club, president Eddie McGuire is showing leaders exactly what not to do in times of reputational crisis. In an article published on SmartCompany, our PR agency Founder and CEO, Jo Scard, weighs in on McGuire’s response and offers up some effective […]

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  • Government communications in 2021: How to prepare for a political playground

    As we all emerge from the many challenges of 2020, it is time for the social impact space to step into the new year with its best foot forward – ready to act and adapt as the ‘new normal’ continues to be shaken up. We asked our PR agency’s Founder + CEO, Jo Scard, to […]

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  • Meet Fifty Acres – who we are and what we do

    At Fifty Acres we like to describe ourselves as more than just an Australian based PR agency. The truth is – we do so much more than that. Instead, we introduce ourselves as a team of communications and engagement experts, with a passion to deliver public relations in a way that is seamless and impactful […]

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  • Disrupting a COVID-normal world and bracing for 2021: How do we ensure we are heard?

    You have heard it before – we are living in unprecedented times. We find ourselves in a strange, challenging, extraordinary and uncertain media playground. Now, more than ever, brands have to find a voice that stands out from everyone else trying to be heard in a chaotic COVID-19 climate. Not for profits and for-purpose organisations […]

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  • Planning your NFP’s communications for 2021

    Start the new year off with a bang by getting on top of your organisation’s public relations strategy. An effective public relations campaign or plan has five essential elements: your goals, target audience, key messages and call-to-actions, timeline and implementation plan. Goals should be SMART – specific, measurable, achievable, realistic and time-bound. They are the […]

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  • The Purpose of Public Relations: Why Choose a PR Agency?

    People often confuse the role of a PR agency with an advertising agency. However, they are actually very different. Public relations, unlike advertising, is focused on building an organic relationship between a company and the wider community or a personality and their intended audience. Whereas, advertising focuses more heavily on promotions, awareness, publicity and attention. […]

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  • Strategic Communications for NFPs

    A communications strategy is a must for not-for-profits and for-good organisations! It lays the foundation for your internal and external communications activities. An effective strategy will have clear goals, objectives and tactics that help your organisation’s image or growth. How to develop a Communications Strategy Creating an effective communications strategy does not have to be […]

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  • PR Agency Sydney

    Why Public Relations is Important for your Business

    When you run a business, reputation is everything. In our fast-paced world, where customers are faced with a barrage of options and an onslaught of media, it’s critical to help your business stand out from the crowd. Public relations (PR) is becoming an increasing important component of any marketing strategy. If you are having trouble […]

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  • PR Agency Sydney

    2020 Masterclass resources

    We’ve all been impacted in some way by COVID-19. It’s caused a massive global reset and a lot of uncertainty. We’ve seen a lot of people come together virtually to support one another during these difficult times.  Only a crisis, actual or perceived, produces real change and the actions we take now will shape the […]

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We’ve collaborated with some incredible people.

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Looking for collaborators who deliver?

Drop Jo a line – whether brushing shoulders with the powersuits at Parliament House or down on the farm, she’s always up for a chat.

Looking for collaborators who deliver? Drop us a line.