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Strategy + Passion = Impact For Good

We’re an award-winning for-good communications and engagement agency for a reason. We really care about what we do, and we do really extraordinary things. Fifty Acres has a proven reputation delivering intelligent communications and engagement strategies, integrated campaigns and creative. Our team are the best you’ll find: passionate experts with a track record of results. Want to do great things? Get in touch.

Our Work, Trends Reports, Podcasts, News, and more.

Got a moment? See some of the extraordinary things we’ve done, or brush up with our latest trend report.

  • Government engagement in the post-pandemic era

    Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers and stakeholders, and embrace change, for-good. Just shy of five months into 2021, despite a few cluster scares, restrictions are easing and Australia is slowly bouncing back from the uncertainties served by 2020. […]

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  • Why purpose-driven brands need to show up in the spaces that matter

    In light of the recent protests in Australia – physical and virtual – Jo Scard identifies why brands need to join the conversation and, more importantly, how.  People have been taking to the streets to march and protest for social justice for centuries. Some protests have gained so much momentum that they have changed the […]

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  • Fifty Acres takes a stand against fossil fuels

    Fifty Acres is proud to be a member of Comms Declare, an independent environmental group fighting for a climate-friendly future by harnessing the power of communications, marketing, media and advertising. Comms Declare has recently celebrated its first anniversary as an organisation with over 300 members, including 66 organisations. The volunteer-led group encourages businesses and individuals […]

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  • Eddie McGuire’s racism report response: How not to act in a crisis

    In the wake of a damning report exposing systemic racism in the Collingwood Football Club, president Eddie McGuire is showing leaders exactly what not to do in times of reputational crisis. In an article published on SmartCompany, our PR agency Founder and CEO, Jo Scard, weighs in on McGuire’s response and offers up some effective […]

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  • Government communications in 2021: How to prepare for a political playground

    As we all emerge from the many challenges of 2020, it is time for the social impact space to step into the new year with its best foot forward – ready to act and adapt as the ‘new normal’ continues to be shaken up. We asked our PR agency’s Founder + CEO, Jo Scard, to […]

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  • Meet Fifty Acres – who we are and what we do

    At Fifty Acres we like to describe ourselves as more than just an Australian based PR agency. The truth is – we do so much more than that. Instead, we introduce ourselves as a team of communications and engagement experts, with a passion to deliver public relations in a way that is seamless and impactful […]

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  • Disrupting a COVID-normal world and bracing for 2021: How do we ensure we are heard?

    You have heard it before – we are living in unprecedented times. We find ourselves in a strange, challenging, extraordinary and uncertain media playground. Now, more than ever, brands have to find a voice that stands out from everyone else trying to be heard in a chaotic COVID-19 climate. Not for profits and for-purpose organisations […]

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  • Planning your NFP’s communications for 2021

    Start the new year off with a bang by getting on top of your organisation’s public relations strategy. An effective public relations campaign or plan has five essential elements: your goals, target audience, key messages and call-to-actions, timeline and implementation plan. Goals should be SMART – specific, measurable, achievable, realistic and time-bound. They are the […]

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  • The Purpose of Public Relations: Why Choose a PR Agency?

    People often confuse the role of a PR agency with an advertising agency. However, they are actually very different. Public relations, unlike advertising, is focused on building an organic relationship between a company and the wider community or a personality and their intended audience. Whereas, advertising focuses more heavily on promotions, awareness, publicity and attention. […]

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We’ve collaborated with some incredible people.

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Looking for collaborators who deliver?

Drop Jo a line – whether brushing shoulders with the powersuits at Parliament House or down on the farm, she’s always up for a chat.

Looking for collaborators who deliver? Drop us a line.