Why your for-purpose organisation needs strategic public relations
Sep 03, 2020
Most for-purpose organisations face a major challenge when it comes to public relations. While they know the importance of PR and generating awareness, they don’t always have the connections or manpower to stir up good press and sustainable relationships.
The right PR can help your organisation build user bases, brand awareness, public and investor interest and more importantly support the change you are trying to create in your communities. It will also help you break through today’s cluttered media landscape.
We all know that COVID-19 has thrown a spanner and changed the way we do things – from everyday at home, the way we work, the way we communicate, the way we create meaningful experiences online.
That’s why PR is an important component of any marketing strategy. It will help refine your messages so they are clear, concise and creatively engage your various stakeholders – not just the media and the general public.
PR is much more involved than just public perception. It’s all about developing and strengthening relationships between your stakeholders and brand, prioritising which are best to engage, when and how.
There are two things to keep in mind when choosing the right PR agency for your organisation – expertise and offerings.
There are hundreds of PR agencies in Australia, that’s why it’s important to do your due diligence and find an agency who is experienced, knowledgeable and has a passion in your industry. Public relations professionals have different connections depending on their expertise. For example, due to our reputation as Australia’s leading not-for-profit and for-purpose communications and government engagement agency, Fifty Acres has extensive connections across media, federal and state governments and the social sector.
We know how to engage networks effectively so they help achieve your communications and broader organisational goals. A PR professional will be able to provide strategic recommendations and tactics that support your brand – both in the online and offline world – to ensure that your key messages are seeded out to the right people at the right time.
Many PR agencies provide integrated services, such as marketing, advertising, web design and coding, government engagement, creative content design and development, social media, video production – anything and everything related to communications! That’s why you must know what you are looking to achieve and pair with an agency who can provide that support.
Also, keep in mind that PR services and plans vary in duration and deliverables. As every organisation is different, it’s impossible to come up with a one-package fits all approach. Be clear with agencies or freelancers about your budget, timeframes and your goals!
At Fifty Acres, we provide free consultations to organisations seeking support for their communications, engagement and public relations strategies. Our first step is to jump on the phone with you and discuss your needs and goals and what support is needed for you to achieve those. Drop us a line firstname.lastname@example.org if you’d like to have a chat or get some guidance on where to start!
Don’t forget – competition is thick. Professional public relations support will help your organisation, business or start-up cut through the clutter and make your brand stick!