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Expect the unexpected: How to respond to crisis, before it strikes

Oct 11, 2021

If COVID-19 has taught us anything, it’s to expect the unexpected. In an article for Pro Bono News, Jo Scard shares easy steps you can take to ensure your organisation has a bullet proof plan in place, before the unexpected happens.

Since the beginning of 2020, organisations have had to respond to a number of significant issues that have played out on a global stage with immediacy and integrity. Such responses have defined the reputation of brands and organisations – some for the better, others for worse. This has highlighted the need to have a solid issues management plan in place, before a crisis strikes, to ensure the reputation and longevity of your organisation.

Firstly, let’s define what we even mean by crisis. An organisational crisis can be defined as a high-impact event or series of events that threaten the viability of the organisation and its reputation. The first and foremost goal of any crisis management is to protect the integrity and reputation of the organisation.

Check out key components that can help your organisation build a resilient public-facing reputation and map out an issues management plan, in Jo’s article for Pro Bono News.

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