Our blog

Keep up with all our latest news, insights, and trends reports.

  • Who’ll get there first?

    If you’ve been watching the election goings on, as I have, we will all need a good sleep-in on Sunday (unless, of course, you need to be up at 9am to watch ABC Insiders, which rather scuppers that delicious idea). It seems to have been going on for months, not just for the five weeks […]

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  • ACCELERATOR partner announced!

    Fifty Acres is pleased to announce our inaugural ACCELERATOR partner – congratulations to The Youth Junction Inc! We were impressed with their vision and are so excited to collaborate with them over the next year and a half to provide communications and government engagement insights and training, counsel, implementation to the value of $20,000. “We are absolutely […]

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  • Fifty Acres expands to the US

    This story was originally posted on Mumbrella. Communications agency Fifty Acres has appointed Kari Browne to spearhead the company’s move into the United States. The agency’s North American launch comes after securing the account of Australian beekeeping startup Flow Hive, which came to prominence in 2016 after raising a record $16.9m in a crowdfunding campaign […]

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  • Are we there yet? Well, almost

    The sad thing about elections is that over 20 per cent of people start engaging in the last week of the campaign and around 6 per cent plus make an informal vote, many doing so intentionally. Every election more people are choosing to pre-poll (vote prior to the election day) – 122,771 people voted on […]

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  • And, we’re off (at last)

    Not sure how you’re all feeling, but now we’re here it isn’t nearly so exciting as the getting there bit. Though, I must say that I’m a bit of an election nerd (terrible admission). It’s a bit like contemporary philosopher Alain de Botton’s book, The Art of Travel (have you read it?). Few things are […]

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  • Post-election strategy workshops

    The Federal Election will be held on 18 May—Australia is preparing to enter into a new political environment, and within weeks, a potential new Government and new cabinet. So, what will this mean for you? Jo Scard, Founder and CEO of Australia’s leading for-good communications and engagement agency Fifty Acres is here to help not-for-profits […]

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  • Five more sleeps everyone

    With budget promises in the air and the election set to be called later this week, here is some advice for not for profits to get prepared. Today is Budget Day – expect it to be laden with good news and goody bags, including a small surplus. It’s not a ridgy-didge budget though, beware. What […]

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  • Fifty Acres Internship Program

    Intern at Fifty Acres— award-winning for-good communications and engagement agency If you are currently studying a degree in media, communications or PR then we want to hear from you! You must be required to undertake an internship for their program of study Work virtually from your university with flexible hours to suit your study schedule […]

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  • Leaders Can Learn From Christchurch

    None of us would have escaped the public discussion about tolerance and leadership in the days after the Christchurch massacre. While I won’t analyse here why it happened, one of the things I think we can learn from the last few days is the incredible role that leadership plays in bringing communities together in times […]

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  • We’re hiring at Fifty Acres!

    Fifty Acres is an ambitious, award-winning virtual communications and engagement agency that works with amazing organisations and brands. We are seeking a number of Administration Assistants to help lead a short-term administration project. We will provide full training and then you will be able to take full ownership of the project and see it through […]

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  • NFP women make the world a better place

    This International Women’s Day we’re celebrating all the passionate and dedicated women in the not-for-profit sector – committed to delivering better outcomes for all. In an article published on Australian Women Online, our Founder and CEO Jo Scard discusses how not-for-profit women are making the world a better place.  “In 2019, International Women’s Day wouldn’t […]

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  • Beware The Exits and Refocus

    You’d be forgiven if you thought the departure of a number of Coalition ministers meant a likely defeat at the May poll. We’ve heard angry words from Julie Bishop in the last few days, coupled with the exit of senior Liberal stalwart Christopher Pyne. It has a bad smell about it, doesn’t it? While the […]

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  • Western Sydney Workshop announced

    Our free not-for-profit Government Engagement Workshop is coming to Western Sydney on 28 March! With a federal election just around the corner, organisations, not-for-profits and companies need to take action now to put their organisation in a strong position whatever the outcome. In this free workshop lead by Fifty Acres Managing Director and Founder, Jo Scard, […]

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  • Fifty Acres ACCELERATOR

    Our new ACCELERATOR program is designed to give you the knowledge and skills to accelerate your communications and engagement to the next level. At Fifty Acres, we do great work – for good. We care about the not-for-profit sector and make it our business to see you succeed. That’s why we’ve developed our new ACCELERATOR […]

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  • Preparing your NFP for the election

    With the federal election only weeks away, there is a genuine opportunity for organisations and NFPs to have a real impact. In our latest webinar, Jo Scard talked about how NFPs and organisations can: Plan an effective, low budget campaign that will focus key media, community and government attention where you need it Augment a […]

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  • Jo is a 2019 PR Leader of the Year Finalist

    We are so proud to announce that our Founder and CEO, Jo Scard is a finalist for Mumbrella’s PR Leader of the Year – again! In 2018, Jo was thrilled to win this category at the Mumbrella CommsCon Awards. The judge’s decision was unanimous, recognising Jo’s for-purpose focus and innovative approach to delivering PR and […]

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  • Tactics and Big Ideas for the Election

    Well, not many sleeps now everybody. We seemed to have avoided a February/March election but the days are creeping up on us, with a news report I heard last night saying it was “only 100 days or less until we get to cast our votes”. Only 100, that seems like a small(ish) number doesn’t it. […]

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  • Will we see you at Mumbrella SAGE?

    On 21 February in Sydney, our Founder and CEO Jo Scard, will be speaking at Mumbrella’s SAGE conference, an inspirational and practical forum focused on providing independent agencies with the tools they need to grow successful agency businesses. Jo will be there to talk to agencies and agency owners working across the broad marketing services […]

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  • Boardshorts, Thongs and Memes

    Fifty Acres founder and managing director Jo Scard explains the method in the madness behind the prime minister’s Australia Day dress code talk. As most of the country heads back to work after the long weekend (for the record Fifty Acres worked Monday and has joined the http://www.changeitourselves.com.au/ movement) there has been a heck of a lot […]

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  • We’re changing the date ourselves

    Through our work alongside many Indigenous organisations, we understand the importance of this change as a step towards national reconciliation. Our team feels strongly about moving Australia Day to a date that all Australians can celebrate which is why we will be changing the date ourselves. Fifty Acres supports our employee’s choices to #changethedate they celebrate […]

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  • The Election Is Coming

    Well, we’ve all had a few quiet weeks, laid on the couch and watched the cricket, lazed by the pool/beach/BBQ or just generally done not much. Things are going to change soon people, sorry to say. The standard lazing period won’t extend to Australia Day this year. Because, they are already at it. Well, first things […]

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  • Free Engagement Workshops

    In 2019 we might just need to strap ourselves in for an even bumpier ride. And here’s why. With an early federal election possibly just around the corner, organisations, not-for-profits and companies need to take action now to put their organisation in a strong position whatever the outcome.   In this free workshop lead by Fifty […]

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  • We Need to Keep Our Eyes Open

    Even though Christmas is almost upon us, not for profits still need to keep their eyes wide open and be prepared for the looming federal election, writes Jo, for Pro Bono Australia. When you get to a recap of the year in politics it’s usually an opportunity to muse and reflect and to say some wise […]

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  • Keeping Your Ducks in a Row

    Every two weeks I get the chance to chat to the social sector about what’s happening in federal Parliament and what you should be doing in the run-up to the next general election. You might think there may not be enough to talk about with a two-week turnaround, but golly gee there is plenty. So […]

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  • Jo is speaking at Mumbrella SAGE

    Fifty Acres founder and Mumbrella CommsCon PR Leader of the Year winner, Jo Scard, is one of a number of senior independent agency leaders confirmed to speak at Mumbrella SAGE (Secrets of Agency Excellence) on February 21 in Sydney next year. Jo will take the stage to discuss leadership and creating a great culture within […]

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  • Okay People, Buckle Up

    With an early federal election possibly just around the corner, our founder and managing director Jo Scard says not-for-profits need to take action now to put their organisation in a strong position whatever the outcome. Hey look, just when we thought it was okay to start booking a holiday over Christmas we might just need […]

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  • The New Operating Environment

    You’d be right if you were unsure why all the leadership shenanigans happened in Canberra two weeks ago. Most veteran political commentators are still trying to work it out too. But fathom it we must, as we need to work out how to navigate the new government and (if you own a really good crystal […]

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  • Engagement Strategy Webinar

    The Super Saturday by-elections and Liberal Spill have big implications – one thing’s for sure, 2018 is shaping up to be a major opportunity for political engagement. Now’s the time to take stock of the new political landscape with our tips on issues and trends to watch that will help refine your engagement strategy for […]

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  • Influencer Marketing Webinar

    During our recent Fifty Acres Academy Webinar our Managing Director, Jo Scard spoke with Scrunch Co-Founder, CEO and influencer marketing queen Danielle Lewis on the topic of what actually is influencer marketing and brands and not-for-profits use it to their advantage with.

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  • Political Engagement Trends

    The Super Saturday by-elections have big implications – one thing’s for sure, 2018 is shaping up to be a major opportunity for political engagement.

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  • Cut Through Communications

    We’re at a point where everyone is trying to figure out ways to best utilise a very fragmented media landscape. Our attention spans are short but how do we maintain membership involvement and enthusiasm?

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