Purpose + Impact Conference
50 Good Reasons | Purpose + Impact Conference | Sydney
Thank you for attending our recent conference! Speaker slide decks will be uploaded below in the coming days.
The event will include:
Hon Dr Stephen Jones MP, Assistant Treasurer and Minister for Financial Services
Corporate social responsibility and policy
Hon Dr Stephen Jones MP, Assistant Treasurer and Minister for Financial Services
Corporate social responsibility and policy
Our keynote speaker Hon Stephen Jones MP, Assistant Treasurer and Minister for Financial Services will discuss the importance of corporate social responsibility and how businesses can work with the government to achieve policy outcomes.
ABOUT STEPHEN
Stephen was first elected to the Federal Parliament in 2010 representing the Southern Illawarra seat of Throsby. He was re-elected at the 2013 election and elected to the re-named seat of Whitlam in the 2016 election. He holds a Bachelor of Arts degree from the University of Wollongong and a Bachelor of Laws degree from Macquarie University.
Prior to entering the Federal Parliament he worked as a community worker for various front line disability services, youth and health services and as a lawyer with the Australian Council of Trade Unions (ACTU) and as the Secretary of the Community and Public Sector Union (CPSU).
Angela Smith, Head of Products at YouGov
How your business can best engage with the public on panel topics, based on data
Angela Smith, Head of Products at YouGov
How your business can best engage with the public on panel topics, based on data
ABOUT ANGELA
As head of Products at YouGov Australia, Angela Smith is a leader in the space of consumer insights and research for businesses. Operating from a consumer-adjacent perspective, Angela’s keen insights into customer demands make her well equipped to discuss the myriad ways in which businesses can best utilise sentiment data in order to best navigate client relationships and amass public interest in key areas.
In a recent post shared on Linkedin, YouGov Australia announced their commitment to providing Australia with “freely accessible quality data” which Angela will unpack how businesses can capitalise on. Her extensive career in customer and data research, working with Roy Morgan Research prior to her role at YouGov, has provided her expertise on the crucial role of data collection and analysis that she will draw on in her presentation at our conference.
Angela is looking forward bringing her combined understanding of consumer demands and product services to explore how businesses can best utilise data to help meet clients’ needs.
Pete Ceglinski, CEO and Founder of Seabin
The importance of measurable impact, community and data to mitigate environment-related risks
Pete Ceglinski, CEO and Founder of Seabin
The importance of measurable impact, community and data to mitigate environment-related risks
ABOUT PETE
Pete Ceglinski has done it all – now listed in the top 10 of 100 Australian innovators of 2022, he started out in life as a product designer, specialising in plastic injection moulded products. A second career in high performance boat building took Pete around the world for 12 years, witnessing plastic pollution in every port visited. It was this observation that in 2014 sparked the creation of Seabin – the revolutionary idea to address pollution in the ocean through a floating rubbish bin designed to catch rubbish, oil and micro plastics and remove them and their destructive impact from our global ocean environments. With investment from over 50 marinas, Seabin has been installed in over 16 countries worldwide in their mission to achieve pollution free oceans. As a result, Seabin is now a data-driven, global brand on the forefront of an emerging nature repair – biodiversity market.
At our conference, Pete will be outlining the importance of measurable impact, community and data to mitigate financial risk related to the environment. On the importance of eco-centric business models, he emphasised: “If you’re in business and you’re not going green or you are not ethical, you won’t survive long in a new consumer-driven market that is now aligning with environmental and moral values.” We’re thrilled to have Pete’s global experience and unparalleled insight into environmental finance with us, you’re not going to want to miss this captain!
Kira Day, B Lab Australia & Aotearoa New Zealand
People, planet, and profit: the B Corp model
Kira Day, B Lab Australia & Aotearoa New Zealand
People, planet, and profit: the B Corp model
ABOUT KIRA
Representing B Lab Australia & Aotearoa New Zealand, Kira has a wealth of experience in the not-for-profit sector that we are fortunate to be hearing from and that ties in closely with our themes of purpose and impact. In her collective work at B Lab in roles of Policy & Advocacy Manager and Impact & Engagement Manager, Kira has attained a keen understanding of the power of business to drive positive change in both our society and economy.
Businesses are facing growing challenges to meet both regulatory requirements and social expectations in a quickly changing world. Kira Day from B Lab Australia & Aotearoa New Zealand — the nonprofit behind B Corp Certification — will unpack how the definition of leadership has evolved over the years, and how organisations are preparing for the future.
Desmond Campbell, CEO, Welcome to Country
First Nations Australians in small business
Desmond Campbell, CEO, Welcome to Country
First Nations Australians in small business
ABOUT DESMOND
Desmond Campbell (Jangala/Gojok) is a proud Gurindji and Ngalakan man whose work with First Nations communities in pursuit of self-determination has contributed to impressive and long-lasting cultural change, particularly in the Northern Territory region. Working as First Nations Practice Lead at Social Ventures Australia prior to his leadership of Welcome to Country, Desmond’s work experience in thoughtful service delivery is intimately connected to the theme of Purpose.
In linking his experience in Indigenous advocacy to the business sector, he will lead a discussion exploring the world of First Nations Australians in small businesses – creating job opportunities, contributing to the economy and creating impact all while maintaining and practicing the oldest living continuous culture in the world.
Ebony Gaylor, Managing Partner at Decade of Action
The connection between brand, actions, and impact
Ebony Gaylor, Managing Partner at Decade of Action
The connection between brand, actions, and impact
ABOUT EBONY
Ebony Gaylor is a firestarter. A veteran social innovator and advocate, she currently serves as the Managing Partner of Decade of Action (D.O.A), a cause consultancy that places action at the centre of businesses, with a particular focus on finding tangible solutions to pertinent social and environmental challenges facing Australia. Emphasising that purpose and profit must be brought together and prioritised simultaneously and equally, D.O.A provide businesses with actionable insights about businesses and people, implement and measure actions that align business goals, build initiatives, campaigns, strategies and foster collaboration to tackle social and environmental issues.
Prior to working at D.O.A, Ebony founded and headed REDx Futures, a Do Tank within the Australian Red Cross that explores the future of action and complex humanitarian issues both domestically and internationally. In her presentation, Ebony will draw on this impressive experience and wisdom to uncover the connection between brand, actions, and impact – and explore strategies to close the intention-action gap.
Tim Snape, Marketing Director, Heaps Normal
The role of purpose in brand building and storytelling
Tim Snape, Marketing Director, Heaps Normal
The role of purpose in brand building and storytelling
ABOUT TIM
As Marketing Director at Heaps Normal, Tim knows a thing or two about how to drum up business. Having worked in key marketing positions across businesses and organisations including the Sydney Opera House and Commonwealth Bank, Tim’s understanding of the influence of marketing in the purpose sector is second to none.
We are incredibly fortunate to have Tim at our conference, as he will discuss the role of Purpose in brand building and storytelling, a crucial element of how Heaps Normal have managed to rewrite the narrative of alcohol-free beverages in a culture that so closely associate alcohol with socialisation and leisure. How brands like Heaps Normal have set strategies that harmonise purpose and profit will also feature in his presentation, as Tim gives us the top tips for brand-building that save the pocket and the planet.
Andrew Apostola, CEO & Co-Founder of Portable.
What Makes a Purpose Business
Andrew Apostola, CEO & Co-Founder of Portable.
What Makes a Purpose Business
ABOUT ANDREW
Andrew will be speaking about what makes a purpose business. Andrew is the CEO and Co-Founder of Portable, a purpose-driven B-Corporation with a mission to address social need and policy gaps in the community through mindful research, human-centred design and ethical technology solutions. The company’s debut product, Portable Film Festival, re-imagined the traditional cinema experience by bringing film and video to phones and portable devices and allowing a new generation of filmmakers and viewers a platform for film. Purpose is central to Andrew’s work, not only at Portable but also in YourCase, which he co-founded as a digital product that helps victims of family violence navigate the justice sector and is working more broadly with a range of stakeholders to reshape the delivery of justice across Australia.
In addition to his role as a speaker, Andrew will also be moderating the Panel on the Role of Authenticity and Purpose in Business.
We’re looking forward to hearing Andrew’s insights and guidance in the panel as he facilitates discussion about how now more than ever authenticity in purpose is absolutely critical for businesses to focus on, and prompt reflection from the panelists on how businesses can communicate how they are embracing purpose and its benefits to stakeholders, shareholders and customers.
Professor Bronwen Dalton, Director NFP & Social Enterprise Program at UTS, and Co-Founder & CEO of Ruff Sleepers
The Role of Authenticity and Purpose in Business
Professor Bronwen Dalton, Director NFP & Social Enterprise Program at UTS, and Co-Founder & CEO of Ruff Sleepers
The Role of Authenticity and Purpose in Business
ABOUT BRONWEN
Professor Bronwen Dalton is the Head of The Department of Management and Director of the Masters of Not-for-Profit and Social Enterprise Program at the University of Technology Sydney. She is also the founder and CEO of the charity Ruff Sleepers, a service that washes the dogs of homeless people while also advocating for greater awareness of the value of pet ownership for mental and physical wellbeing, and for improved housing options for homeless people with pets. 2015-2017 she was the Director of the UTS Centre for Cosmopolitan Civil Societies and in 2012-2013 she was also the National Manager, Research at Mission Australia.
Bronwen completed her PhD at the University of Oxford, where she was awarded the Oxford University Larkinson Award for Social Studies and was the recipient of the British Vice-Chancellors Committee Overseas Research Scholarship and the Korea Foundation Scholarship.
Bronwen has conducted extensive research in the field of Not-for-Profit sector studies and authored book chapters and journal articles on NFP childcare, NFP business venturing, social enterprises and advocacy. She has also created evaluation software and materials on the Social Impact Toolbox in partnership with Bendigo bank. published studies on international NGOs and recently co-authored a book on the role of NGOs in combating Sex Trafficking. From 2003-2011 Bronwen was Director, Centre for Australian Community Organisations and Management. In 2007-8 Bronwen was an investigator on an Australian Research Council Linkage grant which examined the National Compact, an agreement finalised between the NFP sector and the Australian Federal Government.
Joining the panel in their discussion on the role of authenticity and purpose in business, Bronwen’s expertise will bring a first-hand insight from the NFP sector that will open up a new perspective in the discussion and no doubt be of great interest to all who join.
Angela Priestley, Founding Editor of Women's Agenda and Co-Founder of Agenda Media
The Role of Authenticity and Purpose in Business
Angela Priestley, Founding Editor of Women's Agenda and Co-Founder of Agenda Media
The Role of Authenticity and Purpose in Business
ABOUT ANGELA
Angela Priestley is the founding editor of Women’s Agenda, and co founder of Agenda Media, a 100% women-owned and run media business publishing daily news across a network of websites, newsletters, podcasts, events and more. Angela is also on the board of the Women & Girls Emergency Centre, and an advisor to Action Aid’s Arise Fund, supporting women’s leadership in climate emergencies. She advocates for independent media, climate justice, women’s health and safety, and diverse representation across startups, leadership, politics, emerging tech and in all forms of decision-making.
We are incredibly fortunate to have Angela join our panel from a journalistic perspective as she explores the role of the media in the promotion of authenticity and purpose, highlighting why authenticity in purpose is important now more than ever.
Cat Long, Trace
What, why, how? Starting your decarbonisation journey
Cat Long, Trace
What, why, how? Starting your decarbonisation journey
ABOUT CAT
An Oxford University graduate with a knack of getting stuff done, Cat Long is the CEO and Co-Founder of Trace, a platform designed to guide businesses on their journey to net zero through accessible carbon accounting, helping them take the necessary first steps through comparison against high global standards of emissions data. After her extensive work at Macquarie Bank focusing on human-centred problem solving to tackle challenges in the renewable energy space, Trace was co-founded with Cat’s business partner Joanna Auburn. In March of 2020 the team closed a $1.5 million seed round of investment, taking their total funds raised to $1.9 million.
Cat will be bringing all of her wisdom in transparent impact monitoring to our conference as she talks with us about how we can cut through the noise and jargon shrouding environmental sustainability and offer practical advice and solutions to help companies of any size start their decarbonisation journey, engaging their employees along the way.
Jo Scard, CEO, Fifty Acres
How businesses can connect with purpose, enhance social responsibility, and connect in with the nation’s agenda
Jo Scard, CEO, Fifty Acres
How businesses can connect with purpose, enhance social responsibility, and connect in with the nation’s agenda
ABOUT JO
CEO and Founder of Fifty Acres, Jo Scard will share insights on how businesses can connect with purpose, and enhance social responsibility, and connect in with the nation’s agenda.
Prior to an end of program networking session, Jo will also provide a summary of the day’s insights, and proposed next steps for businesses looking to discover purpose in their operations.