Public relations

Is your communications strategy prepared?

Now more than ever, effective communication is integral to your organisation. Stakeholders are savvier, media is constantly on the lookout for compelling stories, and internal staff have higher expectations of engagement consistency.  A comprehensive communications strategy brings all these parts together to ensure coherent messaging, key objectives to work towards, and a plan to measure […]

Busting 5 Common PR Myths in the New Year

As we dive into 2024, let’s clear up some misconceptions about PR that are still floating around. First and foremost, what exactly is PR? At its core, it’s the art of shaping how a brand or organisation is perceived by others. PR involves a whole bag of tricks – from media relations and government engagement […]

Media: a complicated creature

This month, thanks to Fifty Acres’ commitment to ongoing learning, I had the great pleasure to attend Meet the Media Perth edition, hosted by Media Stable, headed by the very knowledgeable Nic Hayes.   Featuring panels of journalists from across print, radio and television, I returned with a few tips and tricks which may help your […]

Why webinars hold the answers to your content conundrums

Particularly for not-for-profits and for-good companies, webinars are a fantastic way to inform an audience about your work and show off your expertise in your industry, with minimal overhead costs, planning and resources. 

Newsjacking – what is it and why does it work?

Whilst many believe that the only time to communicate with the media is when they get in touch, proactive media through newsjacking is one of Fifty Acres favourite strategies.

PR trends for NFPs in 2023

By reflecting on 2022’s emerging trends and best practices, we can look to 2023, and begin crafting communications strategies with purpose.   The communications landscape is constantly changing. This year, we’ve seen the COVID-19 pandemic’s continued impact on news and media outlets, the rise and fall of some of the biggest players in social media, and […]

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