Public relations

Media: a complicated creature

This month, thanks to Fifty Acres’ commitment to ongoing learning, I had the great pleasure to attend Meet the Media Perth edition, hosted by Media Stable, headed by the very knowledgeable Nic Hayes.   Featuring panels of journalists from across print, radio and television, I returned with a few tips and tricks which may help your […]

Why webinars hold the answers to your content conundrums

Particularly for not-for-profits and for-good companies, webinars are a fantastic way to inform an audience about your work and show off your expertise in your industry, with minimal overhead costs, planning and resources. 

Newsjacking – what is it and why does it work?

Whilst many believe that the only time to communicate with the media is when they get in touch, proactive media through newsjacking is one of Fifty Acres favourite strategies.

PR trends for NFPs in 2023

By reflecting on 2022’s emerging trends and best practices, we can look to 2023, and begin crafting communications strategies with purpose.   The communications landscape is constantly changing. This year, we’ve seen the COVID-19 pandemic’s continued impact on news and media outlets, the rise and fall of some of the biggest players in social media, and […]

The role of strategic communication in driving trust for NFPs

Trust underpins the public’s connection with not for profits (NFPs) and charities. A strong, trusting relationship encourages funding and community support, increasing the organisation’s potential impact in its chosen area, and the role of strategic communications and public relations in driving trust for NFPs should not be understated.

Government engagement in the post-pandemic era

Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers and stakeholders, and embrace change, for-good.

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