Public relations

How to implement media releases into your communications strategy

Media releases are a fantastic way to inform journalists about the latest news involving your organisation and ensure media coverage of key developments.  However, if you’ve never written one before, they can be a daunting task, especially if you’re not sure where to start.  Here are our tips on how to create captivating media releases […]

Is influencer engagement the right move for my organisation?

We are seeing a sharp increase in organisations adopting influencer marketing, especially in today’s media environment in which social media is so prominent. Partnering with someone who has built a trusted connection seems like an appealing strategy to amplify your message. Nevertheless, it is also crucial to understand that while it can be a greatly […]

Why cultural sensitivity matters in successful PR campaigns

In our increasingly interconnected world, PR campaigns aren’t just about getting the message out—they’re about connecting with diverse audiences on a deeper level. Cultural sensitivity isn’t just a buzzword but a powerful tool that can make or break your PR efforts. So, what’s cultural sensitivity in PR? It’s about understanding and respecting diverse cultural backgrounds and […]

5 reasons why media training is important

In today’s ever-evolving media landscape, effective communication is increasingly important. Whether you are a C-suite leader, public relations professional, or spokesperson for an organisation, it is vital that before you front the media, you have the skills to do so, with the ability to communicate effectively and confidently. Here are our 5 top reasons why […]

What do the recent redundancies in the Australian media landscape mean for organisations seeking media coverage?

In case you missed it, the Australian commercial media landscape has taken a significant hit this quarter, with redundancies announced across  Nine Entertainment Co (including Pedestrian Group), Seven West Media and News Corp Australia.) Seeing our LinkedIn feeds flooded with news of job losses or being #opentowork points to the devastation across the media industry. […]

Get Election Ready with Fifty Acres

Download our checklist to help your team conduct strategic government engagement, complemented by media strategies, in the lead-up to the federal election.  Now that we know the next federal election will likely occur early next year; it’s well and truly time to get election-ready.  For over fourteen years, Fifty Acres has been advocating for Australia’s […]

Want to learn more or say hello?