Public relations
How tone and style drive impactful PR messaging
In PR and communications, how you say something is just as important as what you’re saying. Tone, style, and word choice are all important tools for building trust, creating connections, and shaping your brand’s image. Let’s explore how these elements come together to make any message more impactful. Setting the right mood with tone […]
Preparing Your 2025 Strategic Communications Plan
2025 is fast approaching! Here at Fifty Acres we are a team of strategic, creative experts that love to create impactful communications. With a well-crafted strategic communications plan in place, our clients achieve their objectives, engage with new and existing target audiences, and ultimately enhance their brand. Firstly, what is a communications plan? To […]
How to implement media releases into your communications strategy
Media releases are a fantastic way to inform journalists about the latest news involving your organisation and ensure media coverage of key developments. However, if you’ve never written one before, they can be a daunting task, especially if you’re not sure where to start. Here are our tips on how to create captivating media releases […]
Is influencer engagement the right move for my organisation?
We are seeing a sharp increase in organisations adopting influencer marketing, especially in today’s media environment in which social media is so prominent. Partnering with someone who has built a trusted connection seems like an appealing strategy to amplify your message. Nevertheless, it is also crucial to understand that while it can be a greatly […]
Why cultural sensitivity matters in successful PR campaigns
In our increasingly interconnected world, PR campaigns aren’t just about getting the message out—they’re about connecting with diverse audiences on a deeper level. Cultural sensitivity isn’t just a buzzword but a powerful tool that can make or break your PR efforts. So, what’s cultural sensitivity in PR? It’s about understanding and respecting diverse cultural backgrounds and […]
5 reasons why media training is important
Here are our 5 top reasons why media training should be a priority: #1 Enhance communication with media Media training can equip you with the valuable skills to convey your message effectively. Media training can be tailored to your needs, designed to enhance your communication skills and help you develop concise language around your key […]
What do the recent redundancies in the Australian media landscape mean for organisations seeking media coverage?
In case you missed it, the Australian commercial media landscape has taken a significant hit this quarter, with redundancies announced across Nine Entertainment Co (including Pedestrian Group), Seven West Media and News Corp Australia.) Seeing our LinkedIn feeds flooded with news of job losses or being #opentowork points to the devastation across the media industry. […]
Get Election Ready with Fifty Acres
Download our checklist to help your team conduct strategic government engagement, complemented by media strategies, in the lead-up to the federal election. Now that we know the next federal election will likely occur early next year; it’s well and truly time to get election-ready. For over fourteen years, Fifty Acres has been advocating for Australia’s […]
Is your communications strategy prepared?
Now more than ever, effective communication is integral to your organisation. Stakeholders are savvier, media is constantly on the lookout for compelling stories, and internal staff have higher expectations of engagement consistency. A comprehensive communications strategy brings all these parts together to ensure coherent messaging, key objectives to work towards, and a plan to measure […]
Busting 5 Common PR Myths in the New Year
As we dive into 2024, let’s clear up some misconceptions about PR that are still floating around. First and foremost, what exactly is PR? At its core, it’s the art of shaping how a brand or organisation is perceived by others. PR involves a whole bag of tricks – from media relations and government engagement […]
Media: a complicated creature
This month, thanks to Fifty Acres’ commitment to ongoing learning, I had the great pleasure to attend Meet the Media Perth edition, hosted by Media Stable, headed by the very knowledgeable Nic Hayes. Featuring panels of journalists from across print, radio and television, I returned with a few tips and tricks which may help your […]
Why webinars hold the answers to your content conundrums
Particularly for not-for-profits and for-good companies, webinars are a fantastic way to inform an audience about your work and show off your expertise in your industry, with minimal overhead costs, planning and resources.