Not-for-profit
Effective storytelling for purpose-driven organisations
Navigating today’s media and audience landscape requires more than just marketing tactics. It’s about forming genuine connections and meaningful relationships with your audience. Storytelling not only humanises your organisation, creating a sense of familiarity and trust with your audience, but also improves their ability to remember key information. This is particularly powerful for organisations working […]
Get Election Ready with Fifty Acres
Download our checklist to help your team conduct strategic government engagement, complemented by media strategies, in the lead-up to the federal election. Now that we know the next federal election will likely occur early next year; it’s well and truly time to get election-ready. For over fourteen years, Fifty Acres has been advocating for Australia’s […]
Positioning your organisation to align with the Australian Government’s domestic violence response
The Labor Government’s $925 million Leaving Violence Program (LVP) announced last week, is intended to provide support to women escaping domestic violence situations, as part of the Labor Government’s National Plan to End Violence against Women and Children 2022-32. The National Plan aims to end violence in one generation, and though extensive, is far from […]
Is your communications strategy prepared?
Now more than ever, effective communication is integral to your organisation. Stakeholders are savvier, media is constantly on the lookout for compelling stories, and internal staff have higher expectations of engagement consistency. A comprehensive communications strategy brings all these parts together to ensure coherent messaging, key objectives to work towards, and a plan to measure […]
Purpose + Impact Conference Speaker Series: Andrew Apostola
We look forward to welcoming many fantastic speakers to our Purpose + Impact Conference on 20 November at the Ace Hotel, Sydney. Now a week away, we spoke with Andrew Apostola, Founder of Portable, on how purpose-driven companies can apply the not-for-profit model, authenticity for brand, and the key points he’ll be discussing with attendees […]
The Time is Now for NFPs to Work with Government
There has never been a better time to get in front of the government, highlight your work in the community, and reiterate how you can contribute to the national agenda according to Founder and CEO of Fifty Acres, Jo Scard. “We are really looking forward to welcoming over 100 not-for-profit representatives to our For Good Not-for-Profit Conference […]
What the superannuation tax increase means for NFPs
Recent superannuation changes is good news for not for profit organisations. It means we are finally approaching a government who will likely listen to our plight.
Social capital is key in 2022 budget submissions
We’ve outlined the top five considerations for your budget submission, ensuring social capital is a priority when delivering return on investment.
What does the 2021 Census data mean for your NFP?
It’s been five long years in the waiting, but the results of the ABS Census are finally here. While there’s still a way to go before full insights into the data are known, we’re already seeing some crucial takeouts that not-for-profit organisations should consider when building their strategy.
Why strategic communications matters (now more than ever)
If your organisation has not yet delved into the world of effective communication, we’ve prepared a list of why doing so should be high on your priority list.
How to make your not-for-profit mark during elections
Our Founder and CEO, Jo Scard, recently featured alongside Meltwater’s Executive Account Manager Rohan Hora to explore insights from the federal government election, with Jo sharing key takeaways for not-for-profits looking to make an impact during an election campaign.
How not-for-profits can make an impact with communications
At Fifty Acres, we work with many not-for-profits on their communication, government relations strategies and media, and we’re ready to share some of our secrets about why communication matters now more than ever.