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News From Fifty Acres
  • Fifty Acres appoints former Greens comms director Andrew Blyberg as head of engagement

    Communications agency Fifty Acres has appointed Andrew Blyberg as head of engagement. Blyberg has previously spent five years with the Australian Greens party, firstly as senior media adviser for Senator Richard Di Natale, and later as his director of communications. Blyberg joins Fifty Acres from World Vision Australia where he spent time as campaigns and […]

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  • Making your government engagement happen – The doing thing

    In our last post, we discussed kicking off your government relations planning by coming up with a framework to guide you. This week we will focus on the next stage – the doing thing. What do you need to do to make your government engagement happen? Remember you need to get the basic things right […]

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  • Recalibrate and start with the vision!

    Now we are all getting adjusted to the May federal election result we also have to come to grips with how we can recommit or recalibrate our engagement goals. Although the result has come as a surprise to many, and a potential roadblock for some organisations based on the ideas they were hoping to pursue […]

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  • What do we do now?

    With the last three years’ opinion polls predicting a Labor victory on 18 May, the result has left many dumbfounded. It comes down to two key factors. The first, published and internal party polling – from both Labor and the Coalition – indicated a Labor win. This in turn gave the Opposition the belief they […]

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  • Who’ll get there first?

    If you’ve been watching the election goings on, as I have, we will all need a good sleep-in on Sunday (unless, of course, you need to be up at 9am to watch ABC Insiders, which rather scuppers that delicious idea). It seems to have been going on for months, not just for the five weeks […]

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  • ACCELERATOR partner announced!

    Fifty Acres is pleased to announce our inaugural ACCELERATOR partner – congratulations to The Youth Junction Inc! We were impressed with their vision and are so excited to collaborate with them over the next year and a half to provide communications and government engagement insights and training, counsel, implementation to the value of $20,000. “We are absolutely […]

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  • Are we there yet? Well, almost

    The sad thing about elections is that over 20 per cent of people start engaging in the last week of the campaign and around 6 per cent plus make an informal vote, many doing so intentionally. Every election more people are choosing to pre-poll (vote prior to the election day) – 122,771 people voted on […]

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  • And, we’re off (at last)

    Not sure how you’re all feeling, but now we’re here it isn’t nearly so exciting as the getting there bit. Though, I must say that I’m a bit of an election nerd (terrible admission). It’s a bit like contemporary philosopher Alain de Botton’s book, The Art of Travel (have you read it?). Few things are […]

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  • Post-election strategy workshops

    The Federal Election will be held on 18 May—Australia is preparing to enter into a new political environment, and within weeks, a potential new Government and new cabinet. So, what will this mean for you? Jo Scard, Founder and CEO of Australia’s leading for-good communications and engagement agency Fifty Acres is here to help not-for-profits […]

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  • Five more sleeps everyone

    With budget promises in the air and the election set to be called later this week, here is some advice for not for profits to get prepared. Today is Budget Day – expect it to be laden with good news and goody bags, including a small surplus. It’s not a ridgy-didge budget though, beware. What […]

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  • Boardshorts, Thongs and Memes

    Fifty Acres founder and managing director Jo Scard explains the method in the madness behind the prime minister’s Australia Day dress code talk. As most of the country heads back to work after the long weekend (for the record Fifty Acres worked Monday and has joined the http://www.changeitourselves.com.au/ movement) there has been a heck of a lot […]

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  • We’re changing the date ourselves

    Through our work alongside many Indigenous organisations, we understand the importance of this change as a step towards national reconciliation. Our team feels strongly about moving Australia Day to a date that all Australians can celebrate which is why we will be changing the date ourselves. Fifty Acres supports our employee’s choices to #changethedate they celebrate […]

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  • Jo is speaking at Mumbrella SAGE

    Fifty Acres founder and Mumbrella CommsCon PR Leader of the Year winner, Jo Scard, is one of a number of senior independent agency leaders confirmed to speak at Mumbrella SAGE (Secrets of Agency Excellence) on February 21 in Sydney next year. Jo will take the stage to discuss leadership and creating a great culture within […]

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  • Okay People, Buckle Up

    With an early federal election possibly just around the corner, our founder and managing director Jo Scard says not-for-profits need to take action now to put their organisation in a strong position whatever the outcome. Hey look, just when we thought it was okay to start booking a holiday over Christmas we might just need […]

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  • The New Operating Environment

    You’d be right if you were unsure why all the leadership shenanigans happened in Canberra two weeks ago. Most veteran political commentators are still trying to work it out too. But fathom it we must, as we need to work out how to navigate the new government and (if you own a really good crystal […]

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  • Engagement Strategy Webinar

    The Super Saturday by-elections and Liberal Spill have big implications – one thing’s for sure, 2018 is shaping up to be a major opportunity for political engagement. Now’s the time to take stock of the new political landscape with our tips on issues and trends to watch that will help refine your engagement strategy for […]

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  • Influencer Marketing Webinar

    During our recent Fifty Acres Academy Webinar our Managing Director, Jo Scard spoke with Scrunch Co-Founder, CEO and influencer marketing queen Danielle Lewis on the topic of what actually is influencer marketing and brands and not-for-profits use it to their advantage with.

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  • Political Engagement Trends

    The Super Saturday by-elections have big implications – one thing’s for sure, 2018 is shaping up to be a major opportunity for political engagement.

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  • Cut Through Communications

    We’re at a point where everyone is trying to figure out ways to best utilise a very fragmented media landscape. Our attention spans are short but how do we maintain membership involvement and enthusiasm?

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