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  • Seven deadly sins of government engagement

    Fifty Acres Head of Engagement, Andrew Blyberg, shares some of the most common mistakes not for profits make when trying to influence politicians. I spent more than five years as a political staffer and now, as head of engagement at Fifty Acres, I help not for profits pursue their policy and funding agendas with government. […]

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  • Making change happen – Representing your members to government

    Fifty Acres CEO + Founder Jo Scard shared top tips on how associations, not-for-profits and for-good organisations can work effectively with government to create a meaningful change. Association members expect their association to provide a voice for them to government if there is an ongoing concern, or in reaction to an issue. Your association’s lobbying efforts […]

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  • Key fundraising lessons – How to get your vision and tactics aligned and maximise donor retention

    Our founder and CEO Jo Scard shares her top three fundraising tips. Whether you’re raising $10,000 or $10 million, great writing, amazing design, and compelling collateral are key for successful major donor communications, and ultimately, donor retention. Here are some key fundraising lessons that will help. Get your vision aligned before you kick off your […]

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  • Recalibrate and start with the vision!

    Now we are all getting adjusted to the May federal election result we also have to come to grips with how we can recommit or recalibrate our engagement goals. Although the result has come as a surprise to many, and a potential roadblock for some organisations based on the ideas they were hoping to pursue […]

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  • Who’ll get there first?

    If you’ve been watching the election goings on, as I have, we will all need a good sleep-in on Sunday (unless, of course, you need to be up at 9am to watch ABC Insiders, which rather scuppers that delicious idea). It seems to have been going on for months, not just for the five weeks […]

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  • Fifty Acres expands to the US

    This story was originally posted on Mumbrella. Communications agency Fifty Acres has appointed Kari Browne to spearhead the company’s move into the United States. The agency’s North American launch comes after securing the account of Australian beekeeping startup Flow Hive, which came to prominence in 2016 after raising a record $16.9m in a crowdfunding campaign […]

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  • Are we there yet? Well, almost

    The sad thing about elections is that over 20 per cent of people start engaging in the last week of the campaign and around 6 per cent plus make an informal vote, many doing so intentionally. Every election more people are choosing to pre-poll (vote prior to the election day) – 122,771 people voted on […]

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  • And, we’re off (at last)

    Not sure how you’re all feeling, but now we’re here it isn’t nearly so exciting as the getting there bit. Though, I must say that I’m a bit of an election nerd (terrible admission). It’s a bit like contemporary philosopher Alain de Botton’s book, The Art of Travel (have you read it?). Few things are […]

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  • Post-election strategy workshops

    The Federal Election will be held on 18 May—Australia is preparing to enter into a new political environment, and within weeks, a potential new Government and new cabinet. So, what will this mean for you? Jo Scard, Founder and CEO of Australia’s leading for-good communications and engagement agency Fifty Acres is here to help not-for-profits […]

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  • Five more sleeps everyone

    With budget promises in the air and the election set to be called later this week, here is some advice for not for profits to get prepared. Today is Budget Day – expect it to be laden with good news and goody bags, including a small surplus. It’s not a ridgy-didge budget though, beware. What […]

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  • Leaders Can Learn From Christchurch

    None of us would have escaped the public discussion about tolerance and leadership in the days after the Christchurch massacre. While I won’t analyse here why it happened, one of the things I think we can learn from the last few days is the incredible role that leadership plays in bringing communities together in times […]

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  • Beware The Exits and Refocus

    You’d be forgiven if you thought the departure of a number of Coalition ministers meant a likely defeat at the May poll. We’ve heard angry words from Julie Bishop in the last few days, coupled with the exit of senior Liberal stalwart Christopher Pyne. It has a bad smell about it, doesn’t it? While the […]

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  • Preparing your NFP for the election

    With the federal election only weeks away, there is a genuine opportunity for organisations and NFPs to have a real impact. In our latest webinar, Jo Scard talked about how NFPs and organisations can: Plan an effective, low budget campaign that will focus key media, community and government attention where you need it Augment a […]

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  • Tactics and Big Ideas for the Election

    Well, not many sleeps now everybody. We seemed to have avoided a February/March election but the days are creeping up on us, with a news report I heard last night saying it was “only 100 days or less until we get to cast our votes”. Only 100, that seems like a small(ish) number doesn’t it. […]

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  • Will we see you at Mumbrella SAGE?

    On 21 February in Sydney, our Founder and CEO Jo Scard, will be speaking at Mumbrella’s SAGE conference, an inspirational and practical forum focused on providing independent agencies with the tools they need to grow successful agency businesses. Jo will be there to talk to agencies and agency owners working across the broad marketing services […]

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  • Boardshorts, Thongs and Memes

    Fifty Acres founder and managing director Jo Scard explains the method in the madness behind the prime minister’s Australia Day dress code talk. As most of the country heads back to work after the long weekend (for the record Fifty Acres worked Monday and has joined the http://www.changeitourselves.com.au/ movement) there has been a heck of a lot […]

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  • The Election Is Coming

    Well, we’ve all had a few quiet weeks, laid on the couch and watched the cricket, lazed by the pool/beach/BBQ or just generally done not much. Things are going to change soon people, sorry to say. The standard lazing period won’t extend to Australia Day this year. Because, they are already at it. Well, first things […]

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  • We Need to Keep Our Eyes Open

    Even though Christmas is almost upon us, not for profits still need to keep their eyes wide open and be prepared for the looming federal election, writes Jo, for Pro Bono Australia. When you get to a recap of the year in politics it’s usually an opportunity to muse and reflect and to say some wise […]

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  • Keeping Your Ducks in a Row

    Every two weeks I get the chance to chat to the social sector about what’s happening in federal Parliament and what you should be doing in the run-up to the next general election. You might think there may not be enough to talk about with a two-week turnaround, but golly gee there is plenty. So […]

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  • Jo is speaking at Mumbrella SAGE

    Fifty Acres founder and Mumbrella CommsCon PR Leader of the Year winner, Jo Scard, is one of a number of senior independent agency leaders confirmed to speak at Mumbrella SAGE (Secrets of Agency Excellence) on February 21 in Sydney next year. Jo will take the stage to discuss leadership and creating a great culture within […]

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  • Okay People, Buckle Up

    With an early federal election possibly just around the corner, our founder and managing director Jo Scard says not-for-profits need to take action now to put their organisation in a strong position whatever the outcome. Hey look, just when we thought it was okay to start booking a holiday over Christmas we might just need […]

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  • The New Operating Environment

    You’d be right if you were unsure why all the leadership shenanigans happened in Canberra two weeks ago. Most veteran political commentators are still trying to work it out too. But fathom it we must, as we need to work out how to navigate the new government and (if you own a really good crystal […]

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  • Influencer Marketing Webinar

    During our recent Fifty Acres Academy Webinar our Managing Director, Jo Scard spoke with Scrunch Co-Founder, CEO and influencer marketing queen Danielle Lewis on the topic of what actually is influencer marketing and brands and not-for-profits use it to their advantage with.

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