Fifty Acres news
Get prepared for the federal election with our free webinar
With a federal election approaching, it’s time to get prepared. Join our free webinar on 28 February to learn how you can make sure your organisation is ready for the coming months – no matter the outcome of the poll.
Expect the unexpected: How to respond to crisis, before it strikes
If COVID-19 has taught us anything, it’s to expect the unexpected. In an article for Pro Bono News, Jo Scard shares easy steps you can take to ensure your organisation has a bullet proof plan in place, before the unexpected happens.
The future is female… and remote: How virtual workplaces are rewriting the narrative
COVID-19 gave Lex La Sala the confidence to move into a remote role despite the stigma around working-from-home. Now, she says, we’re in an environment where virtual workplaces are not only the norm but provide grounds for women to thrive.
Beyond saying that you care: Why activism needs to extend further than your LinkedIn logo
Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who says you should only align with causes you’re passionate about.
Personal communications in the digital economy – is it possible?
It’s undeniable that COVID-19 has changed the way we approach public relations and government engagement – so how do we navigate these spaces in a digital-first world? Fifty Acres Founder + CEO Jo Scard weighs in with some expert tips.
Why purpose-driven brands need to show up in the spaces that matter
In light of the recent protests in Australia – physical and virtual – Jo Scard identifies why brands need to join the conversation and, more importantly, how.