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Fifty Acres News
  • Five tips for not for profits to leverage the next budget cycle

    Our CEO + Founder Jo Scard shares some advice on how to cut through with key decision makers. Federal budget time is a key opportunity for not for profits to lobby for funding or build support for a broader advocacy campaign. But it’s a competitive space. Everyone comes knocking on the halls of power in […]

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  • We’re going offline and participating in the global climate strikes

    We’ve joined the Not Business As Usual alliance and are logging off to participate in the global climate strikes. Our staff, located in Sydney, Melbourne, Canberra, Bali, Germany and Canada, are steping away from their desks on September 20 to support local strike events. We’re proud to be part of this global movement calling for […]

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  • Key fundraising lessons – How to get your vision and tactics aligned and maximise donor retention

    Our founder and CEO Jo Scard shares her top three fundraising tips. Whether you’re raising $10,000 or $10 million, great writing, amazing design, and compelling collateral are key for successful major donor communications, and ultimately, donor retention. Here are some key fundraising lessons that will help. Get your vision aligned before you kick off your […]

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  • Fifty Acres appoints former Greens comms director Andrew Blyberg as head of engagement

    Communications agency Fifty Acres has appointed Andrew Blyberg as head of engagement. Blyberg has previously spent five years with the Australian Greens party, firstly as senior media adviser for Senator Richard Di Natale, and later as his director of communications. Blyberg joins Fifty Acres from World Vision Australia where he spent time as campaigns and […]

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  • Balancing Act: Kicking Career Goals with an Invisible Disability

    Our Senior Account Executive and Social Specialist, Julia Macerola recently spoke with Anna O’Dea about what it’s like to be a career woman with a chronic health condition. Julia discusses her invisible disability, ulcerative colitis, and how working in a flexible workplace accommodates her medical needs. Read the full interview below, originally published on the […]

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  • What do we do now?

    With the last three years’ opinion polls predicting a Labor victory on 18 May, the result has left many dumbfounded. It comes down to two key factors. The first, published and internal party polling – from both Labor and the Coalition – indicated a Labor win. This in turn gave the Opposition the belief they […]

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  • ACCELERATOR partner announced!

    Fifty Acres is pleased to announce our inaugural ACCELERATOR partner – congratulations to The Youth Junction Inc! We were impressed with their vision and are so excited to collaborate with them over the next year and a half to provide communications and government engagement insights and training, counsel, implementation to the value of $20,000. “We are absolutely […]

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  • Fifty Acres expands to the US

    This story was originally posted on Mumbrella. Communications agency Fifty Acres has appointed Kari Browne to spearhead the company’s move into the United States. The agency’s North American launch comes after securing the account of Australian beekeeping startup Flow Hive, which came to prominence in 2016 after raising a record $16.9m in a crowdfunding campaign […]

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  • Post-election strategy workshops

    The Federal Election will be held on 18 May—Australia is preparing to enter into a new political environment, and within weeks, a potential new Government and new cabinet. So, what will this mean for you? Jo Scard, Founder and CEO of Australia’s leading for-good communications and engagement agency Fifty Acres is here to help not-for-profits […]

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  • Leaders Can Learn From Christchurch

    None of us would have escaped the public discussion about tolerance and leadership in the days after the Christchurch massacre. While I won’t analyse here why it happened, one of the things I think we can learn from the last few days is the incredible role that leadership plays in bringing communities together in times […]

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  • Beware The Exits and Refocus

    You’d be forgiven if you thought the departure of a number of Coalition ministers meant a likely defeat at the May poll. We’ve heard angry words from Julie Bishop in the last few days, coupled with the exit of senior Liberal stalwart Christopher Pyne. It has a bad smell about it, doesn’t it? While the […]

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  • Fifty Acres ACCELERATOR

    Our new ACCELERATOR program is designed to give you the knowledge and skills to accelerate your communications and engagement to the next level. At Fifty Acres, we do great work – for good. We care about the not-for-profit sector and make it our business to see you succeed. That’s why we’ve developed our new ACCELERATOR […]

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  • Preparing your NFP for the election

    With the federal election only weeks away, there is a genuine opportunity for organisations and NFPs to have a real impact. In our latest webinar, Jo Scard talked about how NFPs and organisations can: Plan an effective, low budget campaign that will focus key media, community and government attention where you need it Augment a […]

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  • Jo is a 2019 PR Leader of the Year Finalist

    We are so proud to announce that our Founder and CEO, Jo Scard is a finalist for Mumbrella’s PR Leader of the Year – again! In 2018, Jo was thrilled to win this category at the Mumbrella CommsCon Awards. The judge’s decision was unanimous, recognising Jo’s for-purpose focus and innovative approach to delivering PR and […]

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  • Tactics and Big Ideas for the Election

    Well, not many sleeps now everybody. We seemed to have avoided a February/March election but the days are creeping up on us, with a news report I heard last night saying it was “only 100 days or less until we get to cast our votes”. Only 100, that seems like a small(ish) number doesn’t it. […]

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  • Will we see you at Mumbrella SAGE?

    On 21 February in Sydney, our Founder and CEO Jo Scard, will be speaking at Mumbrella’s SAGE conference, an inspirational and practical forum focused on providing independent agencies with the tools they need to grow successful agency businesses. Jo will be there to talk to agencies and agency owners working across the broad marketing services […]

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  • Boardshorts, Thongs and Memes

    Fifty Acres founder and managing director Jo Scard explains the method in the madness behind the prime minister’s Australia Day dress code talk. As most of the country heads back to work after the long weekend (for the record Fifty Acres worked Monday and has joined the http://www.changeitourselves.com.au/ movement) there has been a heck of a lot […]

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  • We’re changing the date ourselves

    Through our work alongside many Indigenous organisations, we understand the importance of this change as a step towards national reconciliation. Our team feels strongly about moving Australia Day to a date that all Australians can celebrate which is why we will be changing the date ourselves. Fifty Acres supports our employee’s choices to #changethedate they celebrate […]

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  • The Election Is Coming

    Well, we’ve all had a few quiet weeks, laid on the couch and watched the cricket, lazed by the pool/beach/BBQ or just generally done not much. Things are going to change soon people, sorry to say. The standard lazing period won’t extend to Australia Day this year. Because, they are already at it. Well, first things […]

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  • Free Engagement Workshops

    In 2019 we might just need to strap ourselves in for an even bumpier ride. And here’s why. With an early federal election possibly just around the corner, organisations, not-for-profits and companies need to take action now to put their organisation in a strong position whatever the outcome.   In this free workshop lead by Fifty […]

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  • We Need to Keep Our Eyes Open

    Even though Christmas is almost upon us, not for profits still need to keep their eyes wide open and be prepared for the looming federal election, writes Jo, for Pro Bono Australia. When you get to a recap of the year in politics it’s usually an opportunity to muse and reflect and to say some wise […]

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  • Jo is speaking at Mumbrella SAGE

    Fifty Acres founder and Mumbrella CommsCon PR Leader of the Year winner, Jo Scard, is one of a number of senior independent agency leaders confirmed to speak at Mumbrella SAGE (Secrets of Agency Excellence) on February 21 in Sydney next year. Jo will take the stage to discuss leadership and creating a great culture within […]

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  • Okay People, Buckle Up

    With an early federal election possibly just around the corner, our founder and managing director Jo Scard says not-for-profits need to take action now to put their organisation in a strong position whatever the outcome. Hey look, just when we thought it was okay to start booking a holiday over Christmas we might just need […]

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