Media Relations in a Heavy News Period

There is no doubt that the news cycle has felt extra heavy recently.  While news of horrific international and local stories have personally evoked feelings of helplessness and disappointment with the world, the impacts have also been palpable when trying to achieve earned media coverage for our clients.  It is a difficult time to break […]

6 Digital Fundraising Trends Shaping 2024

By Garth Stirling, Head of Fundraising and James Watkins, Senior Fundraising Strategist at ntegrity In 2023 we’ve seen donation income recover to pre-COVID levels (JBWere NAB Charitable Giving Index, 2023). While the revenue total looks the same, there is a key difference in the channel mix with digital continuing its rise in prominence. Latest data […]

Purpose + Impact Conference Speaker Series: Andrew Apostola

We look forward to welcoming many fantastic speakers to our Purpose + Impact Conference on 20 November at the Ace Hotel, Sydney. Now a week away, we spoke with Andrew Apostola, Founder of Portable, on how purpose-driven companies can apply the not-for-profit model, authenticity for brand, and the key points he’ll be discussing with attendees […]

Media: a complicated creature

This month, thanks to Fifty Acres’ commitment to ongoing learning, I had the great pleasure to attend Meet the Media Perth edition, hosted by Media Stable, headed by the very knowledgeable Nic Hayes.   Featuring panels of journalists from across print, radio and television, I returned with a few tips and tricks which may help your […]

The importance of human-led storytelling for purpose-driven organisations

As a not-for-profit or for-good business, the stories within your organisation are your bread and butter; they’re what set you apart from run-of-the-mill corporates. 

The winning combination of earned media and government relations for purpose-driven organisations

Leveraging earned media and engaging with relevant government stakeholders are two tactics that NFPs often employ to raise their profile, build their community support, and increase their impact in their chosen area.

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