Fifty Acres aided in raising awareness of Volvo Group Australia’s brand, focusing on their progressive work in supporting women in the automotive industry, and their transition to EVs heading into the future.
The team used our integrated approach to combine government engagement and strategic communications to strengthen the brand’s reputation with the media, general public and the government.
WHAT WE DID
- Strategic communications
- Government engagement
As part of our strategic plan, the team approached QLD-based Ministers to raise awareness of Volvo across Parliament and developed media tactics for Volvo Group Australia’s PR approach.
Fifty Acres also pitched directly to relevant journalists with aligning interests, tailoring the media release to their audience’s interests and their media type. The team pitched to over 200 journalists across state and national media, building relationships and raising awareness of Volvo Group Australia and their activities.
We coordinated site tours and interviews with relevant outlets and political stakeholders such as the Hon Milton Dick MP, and Jesse Pugh MP.
The earned media coverage reached an audience of over 15 million through coverage in Tier 1 publications such as The Australian, The Daily Telegraph, The Courier Mail and The Herald Sun. The coverage returned an estimated AVE of $115k.