Coordinating The Lab Network’s media outreach

The Lab Network is a not-for-profit and dedicated tech club, offering a social environment for young people on the autism spectrum to explore their passions and learn new skills.

  • Media relations
  • Government relations and advocacy
  • Content development and creative

Through consistent media engagement and the circulation of unique story angles, Fifty Acres has successfully secured a number of features for The Lab across mainstream and niche media, promoting the organisation’s services to a national market.

By engaging national and local media vendors, we helped The Lab embark on a series of interviews and feature pieces about providing young people on the autism spectrum with the opportunity for social connectedness in supportive environments.

In the first six months of working with The Lab, we secured an editorial value of $100,000 and reach of over 360,000 people, leading to a ROI of 5:1.

We’ve also helped to secure meetings with a number of key government stakeholders and policymakers to discuss federal funding, and assisted with The Lab’s 2020-21 Budget submission.

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