Fifty Acres has worked with Blue Knot Foundation, Australia’s National Centre for Complex Trauma for three years, with a recent focus on reactive media and newsjacking.
WHAT WE DID
- Media relations
- Communications support
Our work with Blue Knot Foundation over the past 12 months has reached 1.7 billion Australians, with regular coverage in top-tier national outlet, The Guardian. We’ve focussed on a combination of newsjacking and case study pitching for Blue Knot Foundation, highlighting stories of trauma survivors. A recent case study article for International Women’s Day appeared in 103 outlets.
Blue Knot Foundation has 239 pieces of coverage (including syndications), attributed to our newsjacking approach.
The Guardian, ABC Melbourne, Australian Associated Press, The Canberra Times, as well as ABC Radio National, 2GB, and ABC Melbourne News are just some of the coverage achieved for the Foundation this year. This approach has further positioned the CEO as a thought leader in the organisation’s industry, and an expert in the field.