Media Relations Public Relations at Fifty Acres

With extensive experience in journalism and PR, Jo and the Fifty Acres team truly understand the ever-changing media landscape. Fifty Acres staff have worked in the media – most of us are former journalists. We pride ourselves on our solid journalistic training and the strong relationships we have fostered over many years with some of Australia’s most influential journalists, editors and producers.

The experience of the Fifty Acres team means that we are able to craft effective media releases and compelling pitches that communicate your message, as well as ensure the media understands your brand. Our in-depth knowledge of the Australian media landscape and extensive media contacts also means that we know which journalists and outlets to target with your message and how best to approach them.

While we specialise in domestic media, our expertise and experience does not stop at the Australian border. In the past we have successfully pitched to media around the world. Our experience also means that we are aware that media follow up can be one of the most crucial aspects of your campaign, despite being one of the most overlooked.

Fifty Acres can support your organisation in all aspects of media relations, from crafting and distributing compelling media releases and arranging interviews and op-ed opportunities to key message advice and media coaching, so you have the confidence to navigate interviews and even approach journalists yourself.

Our media relations services include:

  • Reactive and proactive media strategies
  • Preparation and distribution of media releases
  • Relationship building – broadcast, print, online, wire services, bloggers, niche media
  • Key message development
  • Management of media conferences and media events

"Working with Jo and her team on the national AWCCI advocacy campaign to get child care on the political agenda was a great experience. The information flow was easy, the attention to detail was pronounced and the delivery was marvelous. I have worked with many PR companies over the past 25 years and I have to say Fifty Acres is at the top of the list."
Yolanda Vega - 
Executive Director, Australian Women Chamber of Commerce & Industry

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