YouTube is often overlooked as an advertising option, with many brands underestimating the size of its viewership, and doubting its reliability. Other brands, however, have capitalised on YouTube’s continual growth, and depending on your offerings, you may be able to do the same! Here are 3 reasons why you should jump on this bandwagon:
Brand exposure: It’s time for a stat attack! Here are some stunning statistics according to data collected by YouTube:
- Over a billion users
- Reaches more 18-34 and 18-49 year olds than any television network
- Launched culturally specific versions in 88 different countries
- Accessed in 76 different languages (95% of internet population)
YouTube is not just a ‘video sharing’ platform - it has evolved into a sophisticated player in the entertainment industry. Some YouTube creators boast millions of subscribers alone, and consistently receive hundreds and thousands, if not millions, of views for their content. One notable creator, known as PewDiePie, boasts just under 55 million subscribers alone!
Targeted advertising: Advertising in traditional media casts a wide net, and there’s no guarantee that your ads will reach your intended audience. However, YouTube offers something everyone, with videos and dedicated channels for almost anything you can think of – sports, gaming, DIY tutorials, fashion, cooking, and much more. If you’d prefer to buy ad space, rather than generate your own content, YouTube allows you to do so, with precision! You can locate your target audience and focus your advertising resources on the content that they’re viewing.
Cost Efficiency: Advertising on a major television network, print media, or radio, can be extremely expensive, especially considering your ads may not hit the mark. YouTube operates a ‘pay-per view’ system which means the number of views that a video receives will determine the advertising cost. According to 360 Degree Marketing, advertisers pay an average of $10-$30 per 1000 views. Compare this rate to that of a major television networks which charge thousands for 15 seconds of their air time. Advertisers can also cap their spending on YouTube by choosing not to continue playing ads on a video if its views exceed a certain pint.
YouTube is an entertainment juggernaut, and it’s still growing! You now know why you need to capitalise on its growth, so what are you waiting for?